30BEST.NET - RATING AGENCY
United Kingdom JANUARY, 2023

The Best Digital Marketing Agencies in the UNITED KINGDOM 2023

This rating was updated on:
1st of January 2023
Understanding the world of digital marketing is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional digital marketing agency to address their Google visibility challenges. Choosing the right digital marketing company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best digital marketing agencies in the United Kingdom is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in London, Birmingham, Liverpool, Bristol and Leicester. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
  • best digital marketing agencies in the United Kingdom 2023 - CHANGES
    Score
    9.97
  • best digital marketing companies in the United Kingdom 2023 - CHANGES
    Company profile
    London-based CHANGES Agency is a digital marketing agency in the UK that provides a range of cutting edge and traditional digital marketing services. Founded in 2019 following the M&A of OsloSEO and Trustcorp, CHANGES offer design, SEO, PPC, branding and consulting as part of their award-winning services.
  • top digital marketing agencies in the United Kingdom 2023 - CHANGES
    Contact details
    https://changes.agency
    +442032393922
    Address: 7 Bell Yard, London WC2A 2JR, United Kingdom

#2 BIRD MARKETING

  • best digital marketing agencies in the United Kingdom 2023 - BIRD MARKETING
    Score
    9.96
  • best digital marketing companies in the United Kingdom 2023 - BIRD MARKETING
    Company profile
    Bird Marketing is a multi award winning Digital Marketing agency in the UK, specialising in the digital services of creative web design, SEO optimisation and pay-per-click. A multi award winning company with offices in London and Essex, Bird Marketing have devised marketing strategy for brands including Huawei and First Data.
  • top digital marketing agencies in the United Kingdom 2023 - BIRD MARKETING
    Contact details
    https://birdmarketing.co.uk
    0208 338 1206
    Address: 1st Floor, Mayflower House, 128a High St, Billericay CM12 9XE, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - ATOMIC
    Score
    9.95
  • best digital marketing companies in the United Kingdom 2023 - ATOMIC
    Company profile
    Atomic Digital Marketing provides startups, SMEs and large businesses with the knowledge and expertise to drive affordable and innovative digital solutions. A digital marketing agency in the UK with offices in Cheshire and Hampshire, Atomic specialise in Web Design & Development, PPC, SEO and Social Media Marketing.
  • top digital marketing agencies in the United Kingdom 2023 - ATOMIC
    Contact details
    https://atomicdigitalmarketing.co.uk
    +441925500519
    Address: Atomic Digital Marketing, The Outset, Sankey St, Warrington WA1 1NN, United Kingdom

#4 GENERATE LEADS ONLINE

  • best digital marketing agencies in the United Kingdom 2023 - GENERATE LEADS ONLINE
    Score
    9.94
  • best digital marketing companies in the United Kingdom 2023 - GENERATE LEADS ONLINE
    Company profile
    Generate Leads Online (GLO) is a lead focused digital marketing agency in the UK who's mission is to cultivate interactive digital experiences that will excite and inspire. Their team of in-house specialists based in Ipswitch provide a bespoke process to brands and businesses to offer insight-led, results driven services.
  • top digital marketing agencies in the United Kingdom 2023 - GENERATE LEADS ONLINE
    Contact details
    https://generateleads.online
    01473 845688
    Address: 157 Sidegate Ln, Ipswich IP4 4JN, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - EBUSINESS UK
    Score
    9.93
  • best digital marketing companies in the United Kingdom 2023 - EBUSINESS UK
    Company profile
    eBusiness UK boasts over twenty years experience in the digital world. A digital marketing agency in the UK, eBusiness helps businesses improve their organic growth and return on investment using a unique 21 step SEO process. The Lancashire-based company delivers laser focus to get clients to the top of Google.
  • top digital marketing agencies in the United Kingdom 2023 - EBUSINESS UK
    Contact details
    https://www.ebusinessuk.com
    01254 279998
    Address: Capricorn House, capricorn park, Blakewater Rd, Blackburn BB1 5QR, United Kingdom

#6 PROHIBITION PR

  • best digital marketing agencies in the United Kingdom 2023 - PROHIBITION PR
    Score
    9.92
  • best digital marketing companies in the United Kingdom 2023 - PROHIBITION PR
    Company profile
    Prohibition PR is a digital marketing agency in the UK, based in Leeds. A specialised integrated PR team, they use creativity, innovation and insight to help brands and businesses communicate effectively on and offline. Prohibition's content marketing, public relations and social media work has won over 35 awards since 2012.
  • top digital marketing agencies in the United Kingdom 2023 - PROHIBITION PR
    Contact details
    https://prohibitionpr.co.uk
    01134304160
    Address: Victoria Wharf, Unit 4 Sovereign St, Leeds LS1 4BA, United Kingdom

#7 BURST DIGITAL

  • best digital marketing agencies in the United Kingdom 2023 - BURST DIGITAL
    Score
    9.91
  • best digital marketing companies in the United Kingdom 2023 - BURST DIGITAL
    Company profile
    Burst Digital are passionate digital experts, whose combined team has over 50 years' experience in the digital realm. Founded in 2018 with an office in London, Burst is a digital marketing agency in the UK specialising in website design, branding and growth, who work hard to be a climate-positive company.
  • top digital marketing agencies in the United Kingdom 2023 - BURST DIGITAL
    Contact details
    https://burstdgtl.com
    +442032902601
    Address: Burridge house, Priestley Way, Crawley RH10 9NT, United Kingdom

#8 GLOBAL SEARCH MARKETING

  • best digital marketing agencies in the United Kingdom 2023 - GLOBAL SEARCH MARKETING
    Score
    9.90
  • best digital marketing companies in the United Kingdom 2023 - GLOBAL SEARCH MARKETING
    Company profile
    Global Search Marketing (GSM) is a Google Premier Partner digital marketing agency in the UK. Ranked in the Top 1% of companies in the UK, GSM specialise in award-winning e-commerce and lead generation marketing. Adopting a dynamic approach, GSM's methodology considers commercial goals to establish clear targets for clients.
  • top digital marketing agencies in the United Kingdom 2023 - GLOBAL SEARCH MARKETING
    Contact details
    https://www.globalsearchmarketing.co.uk
    0121 514 2291
    Address: Alpha Tower, Suffolk Street Queensway, Birmingham B1 1TT, United Kingdom

#9 GRIPPED

  • best digital marketing agencies in the United Kingdom 2023 - GRIPPED
    Score
    9.89
  • best digital marketing companies in the United Kingdom 2023 - GRIPPED
    Company profile
    Gripped is a digital marketing agency in the UK for B2B SaaS, technology and IT companies. Gripped builds market presence using their combination of content marketing, SEO, automation, paid media and market understanding to deliver real business outcomes. London-based Gripped work with clients to create a friction-free website conversion journey.
  • top digital marketing agencies in the United Kingdom 2023 - GRIPPED
    Contact details
    https://gripped.io
    03308080988
    Address: 38 Southwark St, London SE1 1UN, United Kingdom

#10 OUR OWN BRAND

  • best digital marketing agencies in the United Kingdom 2023 - OUR OWN BRAND
    Score
    9.88
  • best digital marketing companies in the United Kingdom 2023 - OUR OWN BRAND
    Company profile
    Our Own Brand (OOB) has been creating bold brand identities, campaigns and cutting edge content since being founded in 2018. This digital marketing agency in the UK is London-based, and has worked on brand, social and production campaigns for names including Sky, O'Neill and Saville Row Titanium.
  • top digital marketing agencies in the United Kingdom 2023 - OUR OWN BRAND
    Contact details
    https://www.ourownbrand.co
    020 8050 1921
    Address: 10 Church Terrace, Richmond TW10 6SE, United Kingdom

#11 PEARL LEMON

  • best digital marketing agencies in the United Kingdom 2023 - PEARL LEMON
    Score
    9.87
  • best digital marketing companies in the United Kingdom 2023 - PEARL LEMON
    Company profile
    Pearl Lemon are a globally connected, London-based digital marketing agency in the UK. Serving clients around the world, the tech-savvy team have over 25 years' SEO experience combined. Using a remote talent pool, Pearl Lemon provide white hat SEO techniques to build a bespoke SEO strategy for their clients.
  • top digital marketing agencies in the United Kingdom 2023 - PEARL LEMON
    Contact details
    https://pearllemon.com
    +442071833436
    Address: Kemp House, 152 - 160 City Rd, London EC1V 2NX, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - HALLAM
    Score
    9.86
  • best digital marketing companies in the United Kingdom 2023 - HALLAM
    Company profile
    Hallam is a digital marketing agency in the UK, with a focus guided by principles. A Google Premier Partner company, Hallam is recognised as being in the top 3% of all digital marketing agencies globally. Boasting 50 talented strategists, Hallam blends thought, creativity and technical expertise to deliver business success.
  • top digital marketing agencies in the United Kingdom 2023 - HALLAM
    Contact details
    https://www.hallaminternet.com
    01159480123
    Address: The Clock Tower, Talbot St, Nottingham NG1 5GG, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - IMPRESSION
    Score
    9.85
  • best digital marketing companies in the United Kingdom 2023 - IMPRESSION
    Company profile
    Impression is a digital marketing agency in the UK founded in 2012 by two aspiring digital marketers. Based in Nottingham and with a presence London, Impression builds data-driven strategies to drive performance and accelerate change so businesses can exceed their goals. Helping brands to push boundaries, Impression unlocks growth potential.
  • top digital marketing agencies in the United Kingdom 2023 - IMPRESSION
    Contact details
    https://www.impression.co.uk
    01158242212
    Address: Fothergill House, 16 King St, Nottingham NG1 2AS, United Kingdom

#14 YODEL MOBILE

  • best digital marketing agencies in the United Kingdom 2023 - YODEL MOBILE
    Score
    9.84
  • best digital marketing companies in the United Kingdom 2023 - YODEL MOBILE
    Company profile
    A dedicated app growth consultancy, Yodel Mobile is a digital marketing agency in the UK that uses success-driven growth strategies to launch and scale applications. Yodel Mobile's award winning growth team takes a holistic, data-led approach to devise a growth blueprint that delivers a successful end-to-end service to clients.
  • top digital marketing agencies in the United Kingdom 2023 - YODEL MOBILE
    Contact details
    https://yodelmobile.com
    +4402074281310
    Address: Smokehouse Yard, St John St, London EC1M 4DF, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - WEB CHOICE
    Score
    9.83
  • best digital marketing companies in the United Kingdom 2023 - WEB CHOICE
    Company profile
    Founded 10 years ago, Web Choice is a digital marketing agency in the UK that custom build websites and SEO strategies. Based in Somerset and London, award-winning Web Choice provide full SEO, PPC, CRO and content marketing  to generate leads and sales for clients, having already served over 500 globally.
  • top digital marketing agencies in the United Kingdom 2023 - WEB CHOICE
    Contact details
    https://www.webdesignchoice.co.uk
    01935507879
    Address: 36 Goldcroft, Yeovil BA21 4DH, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - GENIE CRAWL
    Score
    9.82
  • best digital marketing companies in the United Kingdom 2023 - GENIE CRAWL
    Company profile
    A boutique digital marketing agency in the UK, Genie Crawl is a team of talented creative individuals, working synergistically to meet their clients business needs. Genie Crawl offers services suitable for established companies and bootstrapped startups. Based in Twickenham, their portfolio boasts some of the UK's top grossing sites.
  • top digital marketing agencies in the United Kingdom 2023 - GENIE CRAWL
    Contact details
    https://www.geniecrawl.com
    02080997559
    Address: 120-122 High Street Whitton, Twickenham TW2 7LL, United Kingdom

#17 COMPLEX CREATIVE

  • best digital marketing agencies in the United Kingdom 2023 - GENIE CRAWL
    Score
    9.81
  • best digital marketing companies in the United Kingdom 2023 - GENIE CRAWL
    Company profile
    Complex Creative are a results driven, transparent digital marketing agency in the UK. Complex Creative take a collaborative journey with businesses to provide for their design, marketing and development needs. They build custom Wordpress templates and green websites for clients, later planting trees to offset carbon-generating development processes.
  • top digital marketing agencies in the United Kingdom 2023 - GENIE CRAWL
    Contact details
    https://wearecomplexcreative.com
    +443330119628
    Address: 3.01 E1 Studios, 7 Whitechapel Rd, London E1 1DU, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - ROST MEDIA
    Score
    9.80
  • best digital marketing companies in the United Kingdom 2023 - ROST MEDIA
    Company profile
    Rost Media are a data-driven digital marketing agency in the UK. Rost Media drive growth by understanding business function, to align with clients goals and optimise funnel. Using the latest tech to innovate, Rost Media offer PPC, social ads, YouTube and tracking to deliver results for startups and established companies.
  • top digital marketing agencies in the United Kingdom 2023 - ROST MEDIA
    Contact details
    https://www.rost-media.com
    +4402045381667
    Address: 3rd floor, 86-90 Paul St, London EC2A 4NE, United Kingdom

#19 PPC GEEKS

  • best digital marketing agencies in the United Kingdom 2023 - PPC GEEKS
    Score
    9.79
  • best digital marketing companies in the United Kingdom 2023 - PPC GEEKS
    Company profile
    PPC Geeks help companies grow, by making digital advertising work harder to drive profit. A digital marketing agency in the UK, PPC Geeks increase the return on investment for their clients. Ranked in the Top 3% of Google Premier Partners, they're among the Top 10 PPC Companies globally.
  • top digital marketing agencies in the United Kingdom 2023 - PPC GEEKS
    Contact details
    https://ppcgeeks.co.uk
    +4402045381667
    Address: 1B, Station House, Adams Hill, Knutsford WA16 6DN, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - WILDISH
    Score
    9.78
  • best digital marketing companies in the United Kingdom 2023 - WILDISH
    Company profile
    Wildish & Co. is an independent digital marketing agency in the UK, helping to make brands come alive. A small studio with a big heart, Wildish & Co. has a creative culture rooted in entrepreneurship. Founded in 2012, Wildish & Co. provide branding, campaigns, digital design and development to clients.
  • top digital marketing agencies in the United Kingdom 2023 - WILDISH
    Contact details
    https://www.wildishandco.co.uk
    02034882646
    Address: 11, Netil House, 1 Westgate Street, London E8 3RL, UK

  • best digital marketing agencies in the United Kingdom 2023 - SQ DIGITAL
    Score
    9.77
  • best digital marketing companies in the United Kingdom 2023 - SQ DIGITAL
    Company profile
    Established in 2000 in Lancaster, SQ digital is a digital marketing agency in the UK with a proven track record. Offering cost-effective solutions to clients, SQ is committed to making digital marketing meaningful to SMEs. SQ Digital maximise digital marketing performance with a commitment to continuous improvement for clients.
  • top digital marketing agencies in the United Kingdom 2023 - SQ DIGITAL
    Contact details
    https://www.sqdigital.co.uk
    01524580777
    Address: 80 Church St, Lancaster LA1 1ET, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - PIXATED
    Score
    9.76
  • best digital marketing companies in the United Kingdom 2023 - PIXATED
    Company profile
    Experts at helping businesses reach their potential, Pixated want to be a true growth partner for their clients. This results orientated digital marketing agency in the UK prides itself on its transparency and responsiveness. Pixated's team of specialists provide hands-on experience to generate effective marketing that increases online conversion.
  • top digital marketing agencies in the United Kingdom 2023 - PIXATED
    Contact details
    https://pixated.agency
    +442039849341
    Address: Campus, 4-5 Bonhill St, London EC2A 4BX, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - SOAP MEDIA
    Score
    9.75
  • best digital marketing companies in the United Kingdom 2023 - SOAP MEDIA
    Company profile
    Founded in 2004, Soap Media is a digital marketing agency in the UK with Google Elite Partner status. Preston-based Soap Media has won awards on a global scale. The team boasts some of the best talent in PPC, design and content to help deliver the best results to clients.
  • top digital marketing agencies in the United Kingdom 2023 - SOAP MEDIA
    Contact details
    https://www.soapmedia.co.uk
    01618506677
    Address: WeWork No.1, Quay St, Manchester M3 3JE, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - BULLDOG
    Score
    9.74
  • best digital marketing companies in the United Kingdom 2023 - BULLDOG
    Company profile
    Bulldog Media is a digital marketing agency in the UK who grow ambitious e-commerce businesses. Adopting a goal-oriented approach to driving growth, Bulldog Media treat clients business as if it were their own. By asking the right questions and striving to add value, Bulldog engage clients for the best outcomes.
  • top digital marketing agencies in the United Kingdom 2023 - BULLDOG
    Contact details
    https://bulldogdigitalmedia.co.uk
    01702315377
    Address: Orion House, Bessemer Rd, Welwyn Garden City AL7 1HH, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - BLUE FRONTIER
    Score
    9.73
  • best digital marketing companies in the United Kingdom 2023 - BLUE FRONTIER
    Company profile
    Blue Frontier help improve business efficiency by cutting costs and reducing risk for their clients. A full-service digital marketing agency in the UK, Blue Frontier specialise in web design, development, digital marketing, mobile phone app development, cloud computing and IT support. Their award-winning, experienced creative team help enhance brand messaging.
  • top digital marketing agencies in the United Kingdom 2023 - BLUE FRONTIER
    Contact details
    https://www.bluefrontier.co.uk
    +442382354320
    Address: 1, Woodford Centre, Old Sarum Park, Old Sarum, Salisbury SP4 6BU, United Kingdom

#26 NOVI DIGITAL

  • best digital marketing agencies in the United Kingdom 2023 - NOVI DIGITAL
    Score
    9.72
  • best digital marketing companies in the United Kingdom 2023 - NOVI DIGITAL
    Company profile
    Novi digital is a specialist SEO and PPC digital marketing agency in the UK. Working across business sectors, Novi digital supports clients by providing a long-term strategy, that continually matures over time. The advantage of Novi digital's cross-sector understanding allows them to turn key strategies into campaigns that produce exceptional results.
  • top digital marketing agencies in the United Kingdom 2023 - NOVI DIGITAL
    Contact details
    https://novi.digital
    +442080640923
    Address: Level 8, One Canada Square, London E14 5AA, United Kingdom

  • best digital marketing agencies in the United Kingdom 2023 - COAST DIGITAL
    Score
    9.71
  • best digital marketing companies in the United Kingdom 2023 - COAST DIGITAL
    Company profile
    Coast Digital craft user experiences that achieve outstanding results with their deployment of creative digital marketing strategies. Offices in London and Colchester represent this digital marketing agency in the UK. By exploring UX research, Coast Digital's experts make informed decisions about how to achieve the best business outcome for clients.
  • top digital marketing agencies in the United Kingdom 2023 - COAST DIGITAL
    Contact details
    https://www.coastdigital.co.uk
    0845 450 2086

    Address: 2nd Floor, The Octagon, 27 Middleborough, Colchester CO1 1TG, United Kingdom


  • best digital marketing agencies in the United Kingdom 2023 - FAVOURED
    Score
    9.70
  • best digital marketing companies in the United Kingdom 2023 - FAVOURED
    Company profile
    Favoured are a data-driven digital marketing agency in the UK who mix creativity and science to drive performance. They provide results for their clients by combining cutting edge performance with best-in-class creative production. Having worked with hundreds of companies, Favoured believe in taking accountability for the entire digital marketing funnel.
  • top digital marketing agencies in the United Kingdom 2023 - FAVOURED
    Contact details
    https://favoured.co.uk
    02034882548
    Address: 2 Riding House St, London W1W 7FA, United Kingdom

#29 SPIN BRANDS

  • best digital marketing agencies in the United Kingdom 2023 - SPIN BRANDS
    Score
    9.69
  • best digital marketing companies in the United Kingdom 2023 - SPIN BRANDS
    Company profile
    Co-founded by a pair of "serial entrepreneurs", Spin Brands was created to fill a gap in the market. Driven by passion, this digital marketing agency in the UK consists of social media pros. Spin Brands is an agile company with one foot in the now, one foot in the future.
  • top digital marketing agencies in the United Kingdom 2023 - SPIN BRANDS
    Contact details
    https://spinbrands.com
    02034327030
    Address: Third Floor, 124-126 Borough High St, London SE1 1LB, United Kingdom

#30 DIGITAL LITMUS

  • best digital marketing agencies in the United Kingdom 2023 - DIGITAL LITMUS
    Score
    9.68
  • best digital marketing companies in the United Kingdom 2023 - DIGITAL LITMUS
    Company profile
    Digital Litmus help B2B technology businesses to grow through demand generation. Using strategic, systematic and measurable marketing, this digital agency in the UK helps to create sales, leads and happy customers. By creating a done-for-you, Demand Generation Machine™, Digital Litmus provide a 'virtual CMO' for their clients' business.
  • top digital marketing agencies in the United Kingdom 2023 - DIGITAL LITMUS
    Contact details
    https://www.digitallitmus.com
    +4402036334210
    Address: 3rd Floor, 86 - 90 Paul St, London EC2A 4NE, United Kingdom

What You Need to Think About When Rating the Best Digital Agencies in the UK

Choosing a UK digital marketing agency isn’t always easy – so what do you need to think about when rating your shortlist?  This piece will help you decide.
Technology moves at such a rapid pace today that you might find it’s becoming harder than ever before to stay one step ahead of your business’ digital marketing.  Yet, it’s vitally important because without effective digital marketing, businesses lay themselves wide open to being left behind.  

Consumers today have so much choice that it’s easy to switch from one brand to another – especially when the other brand’s digital marketing strategy is so effective, it’s hard to ignore.  Even with a strong marketing team at the helm of a business, there’s often need for outside consultants, with a combination of digital technology expertise and marketing genius to bring a different angle to businesses.  

More business leaders are looking to either completely outsource their digital marketing needs or to bring onboard an outside digital marketing agency to complement their in-house team.  However, making the right decision is crucial, especially if a business is looking to completely overhaul their digital marketing approach. Making an ill-informed decision could lead to disastrous results for the future of your business; loss of loyal clients, lack of visibility both on and offline – not to mention leave a hole in the marketing budget!

So how do you rate agencies when it comes to outsourcing your digital marketing?  This piece will help you to decide how you rate digital agencies, so you make a sound decision.

What Are Your Digital Marketing Goals?

Before you start looking for a digital marketing agency in the UK, you should think about your goals. Your overall business strategy will no doubt include your marketing targets and your entire team need to understand what it is you want to achieve. Next, it's all about how you're going to achieve those goals. In terms of digital marketing strategy, there are a lot of ingredients to help deliver success – and all of those ingredients should be provided by any top digital marketing agency. So what should your strategy target?

Is Your Website Performing?

It’s always a good idea to review your website periodically, compare it to your competitors’ websites an consider whether it’s responding to your customers’ requirements. Essential elements of an effective website include a responsive website that functions according to today’s needs. It should be easy to update and intuitive too. Today’s websites aren’t static. If you can engage your customer through an interactive website, it will serve you better. A professional digital marketing agency should be able to tell you what your website needs to do to perform – and if they can’t, then they won’t be right for you.

Do You Need SEO (Search Engine Optimisation?)

Within your website review, you should think about your SEO strategy (search engine optimisation). Obviously, there’s no way that your website will be visible for every single search term a customer might use! However, you can target customers for your most important search terms and SEO needs to be woven into your content, applied to blogs and articles, and the back end of your website to get you seen. Revisit your SEO strategy at least quarterly to check it’s performing to the optimum. While it might sound daunting, a quality digital marketing agency will understand exactly what’s needed to make sure you are visible online for key search terms and if they can’t do that, then they won’t be a good fit.

How Are You Going to Advertise?

In terms of digital advertising there are so many avenues you can take. There are web banners, pop-ups and Pay Per Click, more “traditional” forms of advertising online. You can advertise on your own website too – and allow trusted third-parties to advertise on your website, therefore generating additional revenue. These are all routes you might want to explore if you’re not exploring them already.

As for Pay Per Click, there’s real beauty in this form of online advertising because it guarantees a place at the top of search results on Google, so you do get visibility plus PPC actually targets your exact customer when it’s done properly, even down to when they search online and at what time! It’s a highly effective digital marketing strategy that doesn’t involve a contract either, so you can pause it, change it or stop it altogether whenever you want. A reputable digital marketing agency should be able to do all of this and more on your behalf and you should base your decision making on whether or not they will be able to craft an effective PPC and advertising campaign for you.

Social Media

Every single business should have some form of social media presence. Without it, you definitely risk losing out and with more than 4.62 billion social media users worldwide, if you’re not using it you are without doubt, missing out. Not only is social media a proven method of attracting and engaging with customers but it’s another way to get your business or brand in front of your perfect customer. You can also advertise on social media and use various models of PPC. Then of course, there’s social media influencing and perhaps your industry sector could benefit from an influencer? An expert digital agency should be able to guide you on influencing.

The trouble is understanding which social media network is right for you. There’s no point in opening up an account on every single social media platform if you don’t know what platforms your customers use. A reputable digital marketing agency will be able to advise what the best networks are according to your demographics, set your social media up and maintain it for you. Rate your shortlist on their social media expertise.

What’s Your Budget?

There’s a lot to think about – but you do need to consider other essential factors too – such as what your budget is! No quality agency will take on your digital marketing for zero and if they do offer to do it for a low cost, they probably won’t deliver the results you want. So what should you expect to pay?

Good question and there’s no one-size-fits-all answer! You know what your budget is and if your budget isn’t large then you need to prioritise what’s important to you. It might be to get your website up-to-scratch to cope with today’s technology. Or it could be that you want to get to the top of Google for a few products or services? Perhaps you want to increase your social media presence? Think about what you want to happen in the long-term and your priorities to get there and take this information to different digital agencies along with your budget. See what they suggest and what they believe they can do for you for what you can spend.

Most digital agencies will work within your budget and may suggest either a fixed price contract or a monthly retainer but how do you want to work? Some businesses pay a fixed retainer with a percentage on results and others prefer a flat fee. Don’t be afraid of negotiating – after all, you’re in business and digital agencies are certainly used to the question.

What Should You Ask Your Digital Agency?

If you’ve defined your goals, listed your priorities and you know your budget the next stage is to find the right digital marketing partner. There are a few things you should look out for and some questions worth asking before you make the final decision and sign on the dotted line.

  • Don’t be railroaded into choosing an agency, a push agency won’t be the right partner for you. Of course, every digital agency will be trying to sell you their services but if you feel pressure now, imagine what that will be like in the future!

  • Ask to see examples of how they’ve performed in the past, with genuine case studies and contact some of the companies to see if they were happy with the work done. If their reputation precedes them, it will become very clear when you talk to someone who’s used their services.

  • Check their website. Do they have any credentials or certifications? Look at their social media presence too, if they promise to grow your social media presence but they don’t do much on their own social media or have few followers or little engagement then that should raise a red flag.

  • Do they speak your language? We’re not talking about English or French or German – we’re talking about how they explain what they can do. There are plenty of digital agencies that throw out a load of technical jargon that sounds good – but what does it actually mean? You need an agency on your level, who you can clearly understand and who doesn’t try to blind you with technical science.

  • Can you do a trial run? Tying yourself into a 12-month contract is quite a big responsibility especially if you’re paying a lot of money. Some agencies might offer you a trial 3-month period. It’s always worth asking. The long-term ideal is that you build rapport and trust, and therefore a lasting relationship.

  • How well do they know your market? There’s no point in choosing an agency who doesn’t specialise in your area or at least understand your area. There are agencies that specialise in finance or e-commerce, or education, choose one that works in your sector.

  • What services do they offer? If you want an agency to focus on a few areas, check that they cover what you need. There’s no point in contracting a digital marketing agency to focus on your SEO if you want them to overhaul your website too. It’s better to select an agency who can cover a variety of services, so you don’t have to look elsewhere in a few months.

  • How do they measure results? You want results obviously so ask how your agency is going to measure your results and how often. What will the key performance indicators (LPIs) be? What will the results be measured against? Will they send weekly reports or monthly reports? How will they format the reports and ask to see examples to make sure you can read them.

Final words

As with an overall business strategy, digital marketing needs to be examined very regularly to make sure that it is working. Likewise, if you are employing some methods that aren’t performing for your business, rather than discarding them, it’s worth spending some time to find out why. Perhaps they’re not being implemented as well as they could be? A top-performing digital marketing company will also look at everything you do as a company and make their own suggestions. Along with your own digital marketing strategy and their initiative and ideas, if you choose a really strong, professional agency you should see a sizable shift in results fairly quickly. Based on all of the above points, if you’re struggling to select a digital agency, rate them on each digital marketing area to help you assess which will work best for your needs.

Best Digital Marketing agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google United Kingdom (London)
  • the number of brand mentions in Google United Kingdom (London)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year