30BEST.NET - RATING AGENCY
CANADA JANUARY, 2024

The Best Digital Marketing Agencies in Canada 2024

This rating was updated on:
2nd of January 2024
For the forward-thinking business leader, selecting the right digital partner is no longer just about boosting visibility—it's about pioneering transformative strategies that resonate with an evolving digital landscape. Success hinges on mastering digital activations, predicting disruptive dynamics, and weaving through shifting customer behaviours. An ill-advised partnership can not only jeopardize budgets but may also stifle innovation and erode stakeholders trust.

This rating of best digital marketing agencies in Canada is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies with offices in Ontario, Quebec, British Columbia, Alberta, Manitoba, Saskatchewan and other provinces. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
best digital marketing agencies in Vancouver 2023 - CHANGES
Score
9.98
best digital marketing companies in Vancouver 2023 - CHANGES
Company profile
Skyrocket is a purpose-driven digital agency that excels at crafting immersive experiences to engage, delight, and inspire. With a focus on branding, experience design, development and marketing, this Vancouver-based digital transformation agency empowers organizations to connect with their audience in the digital world. As a long-term partner, they ensure brand alignment, strategic navigation, customer engagement, and sustainable growth. With an impressive portfolio of 60+ brands spanning over a decade, Skyrocket brings expertise, innovation, and lasting impact to every client collaboration.
top digital marketing agencies in Vancouver 2023 - CHANGES
Contact details
https://skyrocket.is
+16045636330
Address: 301-560 Beatty St, Vancouver, BC V6B 2L3, Canada

best digital marketing agencies in Canada 2023 - CHANGES
Score
9.97
best digital marketing companies in Canada 2023 - CHANGES
Company profile
One of the leading web design and digital marketing agencies in the world. CHANGES provides a wide range of cutting edge and traditional web design and marketing services. As of 2023 CHANGES executes digital strategy of 7 companies listed on Forbes Global 2000.
top digital marketing agencies in Canada 2023 - CHANGES
Contact details
https://changes.agency
(672) 999 5939
Address: Vancouver, BC, Canada

#3 Adster Creative

best digital marketing agencies in Canada 2023 - Adster Creative
Score
9.93
best digital marketing companies in Canada 2023 - Adster Creative
Company profile
Adster Creative is a digital marketing agency based out of Edmonton, Alberta. As a Featured Google Partner, we help businesses win new customers, generate quality leads and grow their online presence through our custom digital marketing solutions. Our team uses world-class search engine optimization, Google Ads management, local SEO, and website audit & optimization strategies to help your business win.
top digital marketing agencies in Canada 2023 - Adster Creative
Contact details
https://www.adster.ca
+15872003517
Address: 9816A 44 Ave NW, Edmonton, Alberta T6E 5E5, Canada

best digital marketing agencies in Canada 2023 - Konstruct Digital
Score
9.92
best digital marketing companies in Canada 2023 - Konstruct Digital
Company profile
Our SEO experts will craft and execute your personalized SEO strategy based on proven SEO best practices to ensure you receive the maximum ROI. Watch your leads and sales roll in as we work behind the scenes to help you dominate the search engine results in pages and multiply your website visitors.
top digital marketing agencies in Canada 2023 - Konstruct Digital
Contact details
https://www.konstructdigital.com
+15873316223
Address: 1235 26 Ave SE, Calgary, AB T2G 1R7, Canada

best digital marketing agencies in Canada 2023 - Seoplus+
Score
9.91
best digital marketing companies in Canada 2023 - Seoplus+
Company profile
We partner with world-class organizations to deliver exceptional marketing campaigns. Our dynamic team of in-house experts leverages prestige partnerships, uses state-of-the-art tools & technology and undertakes proven digital marketing tactics to achieve maximum results. We maintain several prestige partnerships, including the Google Premier Partner designation, a Facebook Marketing Partner, and Shopify Partner.
top digital marketing agencies in Canada 2023 - Seoplus+
Contact details
https://seoplus.com
+16138669327
Address: 333 Preston St Suite 1010, Ottawa, ON K1S 5N4, Canada

best digital marketing agencies in Canada 2023 - Marwick Marketing
Score
9.90
best digital marketing companies in Canada 2023 - Marwick Marketing
Company profile
A hyper-focus on search marketing (SEO/PPC) to help companies expand their market share, increase their revenue and gain more market share. Let us make you our next case study. We are a leading Premier Google Partner Agency offering a full suite of PPC management and optimization services. From Google Shopping, YouTube advertising to Google Search and Google Re-marketing.
top digital marketing agencies in Canada 2023 - Marwick Marketing
Contact details
https://www.marwickmarketing.com
+16043372980
Address: 38142 Cleveland Ave #204, Squamish, BC V8B 0A7, Canada

#7 The Influence Agency

best digital marketing agencies in Canada 2023 - The Influence Agency
Score
9.89
best digital marketing companies in Canada 2023 - The Influence Agency
Company profile
The Influence Agency pre-screens and qualifies social media influencers based on the products and brands they already use and enjoy in their day-to-day life and match their interests. The next step is to match the influencers in our database with the business, and business objectives, of the advertisers for the perfect fit.
top digital marketing agencies in Canada 2023 - The Influence Agency
Contact details
https://theinfluenceagency.com
+18559325222
Address: 213 Sterling Rd. Unit 214, Toronto, ON M6R 2B2, Canada

best digital marketing agencies in Canada 2023 - BrandLume
Score
9.88
best digital marketing companies in Canada 2023 - BrandLume
Company profile
We're BrandLume, a global, one-stop-shop for everything Marketing, Branding, and Websites to help you make your business shine through today's cluttered marketplace, hassle-free. Take care of all your needs in one place, hassle-free, at a fraction of the usual cost, and with no strings attached.
top digital marketing agencies in Canada 2023 - BrandLume
Contact details
https://brandlume.com
+18558646283
Address: 91 Oxford St, Toronto, ON M5T 1P2, Canada

best digital marketing agencies in Canada 2023 - Brand & Mortar
Score
9.87
best digital marketing companies in Canada 2023 - Brand & Mortar
Company profile
Brand & Mortar is an award-winning full-service marketing agency in Toronto with expertise in branding and brand strategy, website design, social media management, content marketing, pay-per-click advertising (PPC), and search engine optimization (SEO). We have expertise in WordPress design and development, e-commerce website design and development, and Shopify website design and development, and cater to SMB and enterprise clients.
top digital marketing agencies in Canada 2023 - Brand & Mortar
Contact details
https://brandandmortar.com
+14167291154
Address: 31 Powerhouse St #203, Toronto, ON M6H 4K7, Canada

best digital marketing agencies in Canada 2023 - MacRAE'S
Score
9.86
best digital marketing companies in Canada 2023 - MacRAE'S
Company profile
MacRAE'S has been a leading expert in B2B marketing and information services for over a century, and we've been helping B2B and B2C businesses with their online presence and lead generation for over 20 years. As well as being a provider of outsourced digital marketing services, we also own and operate a selection of leading business directories and data services providers.
top digital marketing agencies in Canada 2023 - MacRAE'S
Contact details
https://macraes.com
+18776296104
Address: 507 Lakeshore Rd E #206, Mississauga ON L5G 1H9, Canada

#11 Candybox Marketing

best digital marketing agencies in Canada 2023 - Candybox Marketing
Score
9.85
best digital marketing companies in Canada 2023 - Candybox Marketing
Company profile
Full-service digital marketing agency based in Mississauga & Toronto. Core services include branding, website design + development, videography, search engine marketing, social media marketing, and training. Our in-house marketing specialists will help you with everything you need to create an exceptional digital experience.
top digital marketing agencies in Canada 2023 - Candybox Marketing
Contact details
https://www.candyboxmarketing.com
+14164790177
Address: 1670 North Service Rd E #309, Oakville, ON L6H 7G3, Canada

best digital marketing agencies in Canada 2023 - Green Lotus
Score
9.84
best digital marketing companies in Canada 2023 - Green Lotus
Company profile
Green Lotus Digital Marketing Agency is your full-service online marketing partner. Whether you need a lead generation marketing strategy, ad management, search engine optimization, or website design, contact Green Lotus and work with the experts. Our team will provide services that are designed to help your business get ahead and stay ahead of your competition.
top digital marketing agencies in Canada 2023 - Green Lotus
Contact details
https://www.greenlotus.ca
+16473708072
Address: 5140 Yonge St #2250, North York, ON M2N 6L7, Canada

#13 Marketing Blitz

best digital marketing agencies in Canada 2023 - Marketing Blitz
Score
9.83
best digital marketing companies in Canada 2023 - Marketing Blitz
Company profile
Marketing Blitz is a result-driven full-service Digital Marketing Agency in Canada. We help local businesses drive more website traffic, leads, and sales online. We provide affordable and customized Search Engine Optimization (SEO), Web Design, Google Ads Management, and Social Media.
top digital marketing agencies in Canada 2023 - Marketing Blitz
Contact details
https://marketingblitz.ca
+18008973900
Address: 2051 Williams Pkwy Unit 3, Brampton, ON L6S 5Z4, Canada

best digital marketing agencies in Canada 2023 - Blue Meta
Score
9.82
best digital marketing companies in Canada 2023 - Blue Meta
Company profile
At Blue Meta, we transform companies by creating a scalable marketing ecosystem of measurement, testing, and iteration. We do this by combining strong financial and business acumen with expert data analysis and a deep understanding of current technologies.
top digital marketing agencies in Canada 2023 - Blue Meta
Contact details
https://wearebluemeta.com
+16042590619
Address: 20334 56 Ave Unit 204, Langley City, BC V3A 3Y7, Canada

best digital marketing agencies in Canada 2023 - EDKENT
Score
9.81
best digital marketing companies in Canada 2023 - EDKENT
Company profile
EDKENT Media is a full-service digital marketing agency and internet marketing company based out of Canada. We provide SEO, PPC, Web Design & Development, Social Media Management, Content Marketing, Email Marketing & Inbound Marketing Solutions. We help businesses from mid-size to enterprises help achieve positive ROI consistently and drive predictable Growth Year after Year.
top digital marketing agencies in Canada 2023 - EDKENT
Contact details
https://edkentmedia.com
+16475571130
Address: 3075 14th Ave. #212, Markham, ON, L3R 5M1, Canada

#16 Arc Reactions

best digital marketing agencies in Canada 2023 - Arc Reactions
Score
9.80
best digital marketing companies in Canada 2023 - Arc Reactions
Company profile
Shouldn't your marketing agency care as much about your business as you do? When we take you on as a client, our first step is to understand your business and your problems. Most people call what we do “creative" work. We call it understanding: knowing your needs and the needs of your clients.
top digital marketing agencies in Canada 2023 - Arc Reactions
Contact details
https://arcreactions.com
+14037750506
Address: 3223 5 Ave NE #211, Calgary, AB T2A 6E9, Canada

#17 OneCore Media

best digital marketing agencies in Canada 2023 - OneCore Media
Score
9.79
best digital marketing companies in Canada 2023 - OneCore Media
Company profile
Our recommendations are based on data, industry expertise, and our experience building high-performing teams and processes. Based on the analysis, we provide you with a detailed data-driven assessment that will be the foundation for accurate strategy development.
top digital marketing agencies in Canada 2023 - OneCore Media
Contact details
https://onecoremedia.com
+16474932536
Address: 1000 Finch Avenue West Suite 222, Toronto, Ontario M3J 2V5, Canada

#18 Jelly Marketing

best digital marketing agencies in Canada 2023 - Jelly Marketing
Score
9.78
best digital marketing companies in Canada 2023 - Jelly Marketing
Company profile
We can use online analytics to pinpoint your target audience to track progress and get you effective, efficient results. We take the guesswork out of digital marketing so you aren't stuck burning cash. As a well-rounded digital marketing, Vancouver SEO, and PR agency, not one of your online marketing needs will be left out.
top digital marketing agencies in Canada 2023 - Jelly Marketing
Contact details
https://jellymarketing.ca
+16046743559
Address: 23189 Francis Ave #212, Fort Langley, BC V1M 0G4, Canada

#19 Clever Digital Marketing

best digital marketing agencies in Canada 2023 - Clever Digital Marketing
Score
9.77
best digital marketing companies in Canada 2023 - Clever Digital Marketing
Company profile
Clever Digital Marketing has mastered Lead Generation through Facebook, Instagram & Google advertising – & today, we are proud to be the fastest-growing marketing agency in the country. We use tracking platforms like Hyros to ensure that our clients are seeing a consistent NET ROI.
top digital marketing agencies in Canada 2023 - Clever Digital Marketing
Contact details
https://cleverdigitalmarketing.ca
+16472617983
Address: 665 Millway Ave Unit 12, Concord, ON L4K 3T8, Canada

#20 Brighter Digital Marketing

best digital marketing agencies in Canada 2023 - Brighter Digital Marketing
Score
9.76
best digital marketing companies in Canada 2023 - Brighter Digital Marketing
Company profile
Brighter Digital is an Edmonton SEO and digital marketing company. We help law firms and home service contractors get more customers and grow revenue with targeted local search strategies. Development, content strategy and marketing, SEO, Local, Paid, and Social campaigns with a dash of Email if the occasion calls for it.
top digital marketing agencies in Canada 2023 - Brighter Digital Marketing
Contact details
https://www.brighterdigital.ca
+17802896711
Address: 100-10531 117 Street NW, Edmonton, AB T5H 0A8, Canada

#21 Ignite Digital

best digital marketing agencies in Canada 2023 - Ignite Digital
Score
9.75
best digital marketing companies in Canada 2023 - Ignite Digital
Company profile
We like to consider ourselves the best of the best when it comes to digital marketing agencies. We do this by leveraging data and making calculated decisions based on that data - whether it's for Search Engine Optimization (SEO), Search Engine Marketing (SEM, PPC, CPC), social media, or even website development.
top digital marketing agencies in Canada 2023 - Ignite Digital
Contact details
https://ignitedigital.com
+18008316998
Address: 28-6635 Kitimat Road, Mississauga, Ontario L5N 6J2, Canada

#22 Social Sense Media

best digital marketing agencies in Canada 2023 - Social Sense Media
Score
9.74
best digital marketing companies in Canada 2023 - Social Sense Media
Company profile
Our Advertising and Marketing specialists will develop a strategy to help you achieve your goals. We will plan, strategize and execute not only within your social media platforms but using SEO practices and paid advertising on Google and Youtube as well.
top digital marketing agencies in Canada 2023 - Social Sense Media
Contact details

#23 The Status Bureau

best digital marketing agencies in Canada 2023 - The Status Bureau
Score
9.73
best digital marketing companies in Canada 2023 - The Status Bureau
Company profile
We're a boutique SEO and digital marketing agency based in Vancouver, Toronto, and Edmonton. We're a technically-driven digital marketing company that hand-crafts campaigns and builds growth into organizations. Our quality of service assessment involves controlling and managing resources by setting priorities for specific types of clients and projects on the system.
top digital marketing agencies in Canada 2023 - The Status Bureau
Contact details
https://www.statusbureau.com
+16045581448
Address: 119 West Pender St, #217, Vancouver, BC V6B 1S5, Canada

#24 Art & Science

best digital marketing agencies in Canada 2023 - Art & Science
Score
9.72
best digital marketing companies in Canada 2023 - Art & Science
Company profile
Art & Science is an independent digital agency. Our wide-ranging set of in-house skills follows the strategic problem-solving processes to ensure top-notch creative and technical execution. From research to positioning to messaging and media — as competition gets louder, an innovative strategy is critical to getting your brand seen and heard through the noise.
top digital marketing agencies in Canada 2023 - Art & Science
Contact details
https://artscience.ca
+14163662266
Address: 119 Spadina Ave. Suite 800, Toronto, ON M5V 2L1, Canada

#25 Bluedot Marketing

best digital marketing agencies in Canada 2023 - Bluedot Marketing
Score
9.71
best digital marketing companies in Canada 2023 - Bluedot Marketing
Company profile
Bluedot Marketing is a leading Canadian Integrated Marketing Agency specializing in building digital and in-person experiences that drive manageable, meaningful, and measurable impact for our clients. We deliver AODA-compliant websites, eCommerce, and custom solutions, supported by digital marketing management such as SEO, SEM, and Social media marketing.
top digital marketing agencies in Canada 2023 - Bluedot Marketing
Contact details
https://bluedotmarketing.ca
+14166076277
Address: 9000 Keele Street, Unit 4, Concord, ON L4K 0B3, Canada

#26 Flowerpot Marketing

best digital marketing agencies in Canada 2023 - Flowerpot Marketing
Score
9.70
best digital marketing companies in Canada 2023 - Flowerpot Marketing
Company profile
We are passionate about helping our clients achieve success by creating lifetime customers for them. We strive to be an instrument of their success. Forever striving to be the very best version of ourselves and achieve success through excellence. We are committed to creating an environment where our clients are put in the best possible position to be successful.
top digital marketing agencies in Canada 2023 - Flowerpot Marketing
Contact details
https://www.flowerpotmarketing.ca
+14168856169
Address: 1444 Andros Blvd, Mississauga, Ontario L5J 4K5, Canada

#27 Parkyd Digital

best digital marketing agencies in Canada 2023 - Parkyd Digital
Score
9.69
best digital marketing companies in Canada 2023 - Parkyd Digital
Company profile
We are a B2B digital marketing agency focused on delivering innovative, strategic, and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques, and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.
top digital marketing agencies in Canada 2023 - Parkyd Digital
Contact details
https://parkyddigital.com
+19052262715
Address: 24 Morrison Road A5, Kitchener, ON N2A 0L1, Canada

best digital marketing agencies in Canada 2023 - CMC
Score
9.68
best digital marketing companies in Canada 2023 - CMC
Company profile
CMC is located in Toronto. We have started our online and digital marketing services 18 years ago (2004).
What separates us from other players in the marketing industry in Toronto is that we truly care about our customers. Our own marketing technique is to increase our clients by referrals and in order to achieve that.
top digital marketing agencies in Canada 2023 - CMC
Contact details
https://cmcmarketingagency.com
+18664053006
Address: 1 Centre Street W, Richmond Hill, Ontario, L4C3P3, Canada

best digital marketing agencies in Canada 2023 - LGG Media
Score
9.67
best digital marketing companies in Canada 2023 - LGG Media
Company profile
Our company can develop a digital marketing strategy with improving market share, increasing brand awareness, and driving revenue growth. Our in-house digital marketing team will work with you to develop and execute a fully customized plan to meet your revenue objectives and deliver measurable growth and maximize return on investment.
top digital marketing agencies in Canada 2023 - LGG Media
Contact details
https://www.lgg.media
+16137038739
Address: 2435 Holly Ln #100, Ottawa, Ontario K1V 7P2, Canada

best digital marketing agencies in Canada 2023 - Elite Digital
Score
9.66
best digital marketing companies in Canada 2023 - Elite Digital
Company profile
As an award-winning digital marketing agency, Elite Digital fuses marketing savvy with cutting-edge digital strategy and expertise to deliver campaigns that drive results. With the most innovative minds in digital marketing under one roof, Elite Digital provides expertise in social media marketing, SEO, SEM, content marketing, web design, and far beyond.
top digital marketing agencies in Canada 2023 - Elite Digital
Contact details
https://elitedigitalagency.com
+14167476111
Address: 5511 Steeles Ave. West, Suite 200, Toronto, ON M9L 1S7, Canada

What You Need to Think About When Rating the Best Digital Agencies in Canada

Choosing an Canada digital marketing agency isn’t always easy – so what do you need to think about when rating your shortlist? This piece will help you decide.
Technology moves at such a rapid pace today that you might find it's becoming harder than ever before to stay one step ahead of your business' digital marketing. Yet, it's vitally important because without effective digital marketing, businesses lay themselves wide open to being left behind.

Consumers today have so much choice that it's easy to switch from one brand to another – especially when the other brand's digital marketing strategy is so effective, it's hard to ignore. Even with a strong marketing team at the helm of a business, there's often need for outside consultants in Canada, with a combination of digital technology expertise and marketing genius to bring a different angle to businesses.

More business leaders are looking to either completely outsource their digital marketing needs or to bring onboard an outside digital marketing agency to complement their in-house team. However, making the right decision is crucial, especially if a business is looking to completely overhaul their digital marketing approach. Making an ill-informed decision could lead to disastrous results for the future of your business; loss of loyal clients, lack of visibility both on and offline – not to mention leave a hole in the marketing budget!

So how do you rate agencies in Canada when it comes to outsourcing your digital marketing? This piece will help you to decide how you rate digital agencies, so you make a sound decision.

What Are Your Digital Marketing Goals?

Before you start looking for a digital marketing agency in Canada, you should think about your goals. Your overall business strategy will no doubt include your marketing targets and your entire team need to understand what it is you want to achieve. Next, it's all about how you're going to achieve those goals. In terms of digital marketing strategy, there are a lot of ingredients to help deliver success – and all of those ingredients should be provided by any top digital marketing agency. So what should your strategy target?

Is Your Website Performing?

It's always a good idea to review your website periodically, compare it to your competitors websites an consider whether it's responding to your customers requirements. Essential elements of an effective website include a responsive website that functions according to today's needs. It should be easy to update and intuitive too. Today's websites aren't static. If you can engage your customer through an interactive website, it will serve you better. A professional digital marketing agency in Canada should be able to tell you what your website needs to do to perform – and if they can't, then they won't be right for you.

Do You Need SEO (Search Engine Optimization) in Canada?

Within your website review, you should think about your SEO strategy (search engine optimization). Obviously, there's no way that your website will be visible for every single search term a customer might use! However, you can target customers for your most important search terms and SEO needs to be woven into your content, applied to blogs and articles, and the back end of your website to get you seen. Revisit your SEO strategy at least quarterly to check it's performing to the optimum. While it might sound daunting, a professional local digital marketing agency in Canada will understand exactly what's needed to make sure you are visible online for key search terms and if they can't do that, then they won't be a good fit.

How Are You Going to Advertise?

In terms of digital advertising in Canada there are so many avenues you can take. There are web banners, pop-ups and Pay Per Click, more “traditional" forms of advertising online. You can advertise on your own website too – and allow trusted third-parties to advertise on your website, therefore generating additional revenue. These are all routes you might want to explore if you're not exploring them already.

As for Pay Per Click, there's real beauty in this form of online advertising because it guarantees a place at the top of search results on Google, so you do get visibility plus PPC actually targets your exact customer when it's done properly, even down to when they search online and at what time! It's a highly effective digital marketing strategy that doesn't involve a contract either, so you can pause it, change it or stop it altogether whenever you want. A reputable digital marketing agency in Canada should be able to do all of this and more on your behalf and you should base your decision making on whether or not they will be able to craft an effective PPC and advertising campaign for you.

Social Media

Every single business in Canada should have some form of social media presence. Without it, you definitely risk losing out and with more than 4.62 billion social media users worldwide, if you're not using it you are without doubt, missing out. Not only is social media a proven method of attracting and engaging with customers but it's another way to get your business or brand in front of your perfect customer. You can also advertise on social media and use various models of PPC. Then of course, there's social media influencing and perhaps your industry sector could benefit from an influencer? An expert digital agency in Canada should be able to guide you on influencing.

The trouble is understanding which social media network is right for you. There's no point in opening up an account on every single social media platform if you don't know what platforms your customers use. A reputable digital marketing agency will be able to advise what the best networks are according to your demographics, set your social media up and maintain it for you. Rate your shortlist on their social media expertise.

What’s Your Budget?

There's a lot to think about – but you do need to consider other essential factors too – such as what your budget is! Unless your project is charity, no agency in Canada will take on your digital marketing for zero and if they do offer to do it for a low cost, they probably won't deliver the results you want. So what should you expect to pay?

Good question and there's no one-size-fits-all answer! You know what your budget is and if your budget isn't large then you need to prioritize what's important to you. It might be to get your website up-to-scratch to cope with today's technology. Or it could be that you want to get to the top of Google for a few products or services? Perhaps you want to increase your social media presence? Think about what you want to happen in the long-term and your priorities to get there and take this information to different digital agencies along with your budget. See what they suggest and what they believe they can do for you for what you can spend.

Most digital agencies in Canada will work within your budget and may suggest either a fixed price contract or a monthly retainer but how do you want to work? Some businesses pay a fixed retainer with a percentage on results and others prefer a flat fee. Don't be afraid of negotiating – after all, you're in business and digital agencies are certainly used to the question.

What Should You Ask Your Digital Agency in Canada?

If you've defined your goals, listed your priorities and you know your budget the next stage is to find the right digital marketing partner. There are a few things you should look out for and some questions worth asking before you make the final decision and sign on the dotted line.

  • Don't be railroaded into choosing an agency, a push agency won't be the right partner for you. Of course, every digital agency will be trying to sell you their services but if you feel pressure now, imagine what that will be like in the future!

  • Ask to see examples of how they've performed in the past, with genuine case studies and contact some of the companies to see if they were happy with the work done. If their reputation precedes them, it will become very clear when you talk to someone who's used their services.

  • Check their website. Do they have any credentials or certifications? Look at their social media presence too, if they promise to grow your social media presence but they don't do much on their own social media or have few followers or little engagement then that should raise a red flag.

  • Do they speak your language? We're not talking about English or French or German – we're talking about how they explain what they can do. There are plenty of digital agencies that throw out a load of technical jargon that sounds good – but what does it actually mean? You need an agency on your level, who you can clearly understand and who doesn't try to blind you with technical science.

  • Can you do a trial run? Tying yourself into a 12-month contract is quite a big responsibility especially if you're paying a lot of money. Some agencies might offer you a trial 3-month period. It's always worth asking. The long-term ideal is that you build rapport and trust, and therefore a lasting relationship.

  • How well do they know your market? There's no point in choosing an agency who doesn't specialise in your area or at least understand your area. There are agencies that specialise in finance or e-commerce, or education, choose one that works in your sector.

  • What services do they offer? If you want an agency to focus on a few areas, check that they cover what you need. There's no point in contracting a digital marketing agency to focus on your SEO if you want them to overhaul your website too. It's better to select an agency who can cover a variety of services, so you don't have to look elsewhere in a few months.

  • How do they measure results? You want results obviously so ask how your agency is going to measure your results and how often. What will the key performance indicators (LPIs) be? What will the results be measured against? Will they send weekly reports or monthly reports? How will they format the reports and ask to see examples to make sure you can read them.

Final words

As with an overall business strategy, digital marketing needs to be examined very regularly to make sure that it is working. Likewise, if you are employing some methods that aren't performing for your business, rather than discarding them, it's worth spending some time to find out why. Perhaps they're not being implemented as well as they could be? A top-performing digital marketing agency in Canada will also look at everything you do as a company and make their own suggestions. Along with your own digital marketing strategy and their initiative and ideas, if you choose a really strong, professional agency you should see a sizable shift in results fairly quickly. Based on all of the above points, if you're struggling to select a digital agency in Canada, rate them on each digital marketing area to help you assess which will work best for your needs.

Best digital marketing agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Canada (Ottawa)
  • the number of brand mentions in Google Canada (Ottawa)
  • availability of pages on social networks
  • ER of social media pages
  • 3rd party reviews
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year