30BEST.NET - RATING AGENCY
SWITZERLAND JANUARY, 2023

The Best Digital Marketing Agencies in SWITZERLAND 2023

This rating was updated on:
16th of January 2023
Understanding the world of digital marketing is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional digital marketing agency to address their Google visibility challenges. Choosing the right digital marketing company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best digital marketing agencies in Switzerland is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in Zurich, Geneva, Basel, Lausanne and Bern. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
  • best seo agencies in Switzerland 2023 - R17 Ventures
    Score
    9.98
  • best seo companies in Switzerland 2023 - R17 Ventures
    Company profile
    We are your partner in performance marketing - a full-service digital agency - with a performance-based approach to online advertising & performance marketing. As specialists in E-Commerce & Lead Generation, we know the importance of UX/UI, SEO, page speed and integrations in delivering first-class funnels and Shopify stores that drive conversions.
  • top seo agencies in Switzerland 2023 - R17 Ventures
    Contact details
    https://www.r17ventures.com
    +410445236217
    Address: Rennweg 57, 8001 Zürich, Switzerland

  • best digital marketing agencies in Switzerland 2023 - CHANGES
    Score
    9.97
  • best digital marketing companies in Switzerland 2023 - CHANGES
    Company profile
    Digital marketing & PR agency CHANGES is a professional team of digital marketing, web design and comms experts with a proven track record in 44 countries. Agency CHANGES, as of January 2023, executes digital strategy of 38 clients. Forbes Global 2000 company reported a case with 9500+ keywords on Google TOP-3 in 2022 where SEO has been executed by CHANGES.
  • top digital marketing agencies in Switzerland 2023 - CHANGES
    Contact details
    https://changes.agency
    +442032393922
    Address: 7 Bell Yard, London WC2A 2JR, United Kingdom

  • best seo agencies in Switzerland 2023 - iqual
    Score
    9.96
  • best seo companies in Switzerland 2023 - iqual
    Company profile
    iqual AG is your internet agency in Bern. The internet agency iqual stands for quality internet solutions. We support our customers in making even better use of the potential of the Internet. With the right online marketing ( SEA with Google Ads), we help customers to market their offers better and invest their marketing budget in a more targeted manner.
  • top seo agencies in Switzerland 2023 - iqual
    Contact details
    https://www.iqual.ch
    +41315505000
    Address: Morgenstrasse 131B, 3018 Bern

  • best seo agencies in Switzerland 2023 - onlineKarma
    Score
    9.95
  • best seo companies in Switzerland 2023 - onlineKarma
    Company profile
    Since 2009, onlineKarma employees have been implementing profitable solutions for the diverse needs of their customers. Solutions whose results can be measured and seen. As a sustainable online marketing agency, we are committed to making a positive impact as comprehensively as possible. Contact us for creation your online marketing strategy and implementation it.
  • top seo agencies in Switzerland 2023 - onlineKarma
    Contact details
    https://www.onlinekarma.ch
    +41315505000
    Address: Hebelstrasse 52, 4056 Basel

#5 Buzz Factory

  • best seo agencies in Switzerland 2023 - Buzz Factory
    Score
    9.94
  • best seo companies in Switzerland 2023 - Buzz Factory
    Company profile
    Since 2013, our digital marketing experts have crafted hundreds of successful digital marketing campaigns for organizations looking to increase sales, leads, bookings, phone calls and qualified website traffic. They are ready to do the same for you. We help you to be visible and to generate traffic. 
  • top seo agencies in Switzerland 2023 - Buzz Factory
    Contact details
    https://buzzfactory.ch
    +41225391664
    Address: CP 186, 1800 Vevey, Switzerland

#6 Lux Inbound

  • best seo agencies in Switzerland 2023 - Lux Inbound
    Score
    9.93
  • best seo companies in Switzerland 2023 - Lux Inbound
    Company profile
    Lux Inbound has years of experience and positive results to help companies - small and large, local, and national – to see success in their Internet marketing campaigns. We do this by boosting your digital presence using a well-thought-out digital marketing plan. We can help you to grow your business!
  • top seo agencies in Switzerland 2023 - Lux Inbound
    Contact details
    https://luxinbound.com
    +41435880237
    Address: Rue du Valentin 1, 1004 Lausanne, Switzerland

  • best seo agencies in Switzerland 2023 - what.
    Score
    9.92
  • best seo companies in Switzerland 2023 - what.
    Company profile
    We help businesses grow on the web - typically measured with more revenue or customers. We achieve this by improving their digital marketing and websites. Web technology and digital marketing need to work together seamlessly. Our passion is to deliver excellent, comprehensive and coherent experiences across websites and digital marketing.
  • top seo agencies in Switzerland 2023 - what.
    Contact details
    https://what.digital
    +41445864421
    Address: Mainaustrasse 15, 8008 Zurich, Switzerland

  • best seo agencies in Switzerland 2023 - Salz
    Score
    9.91
  • best seo companies in Switzerland 2023 - Salz
    Company profile
    You're in the right place if you're looking for a creative and growth-driven team to maximise your brand's impact. We're your independent Zurich-based agency with a multicultural flair and a global vision. We are two in one – both a creative and digital marketing agency. We believe in the power of communication to drive business growth.
  • top seo agencies in Switzerland 2023 - Salz
    Contact details
    https://www.salzandwater.com
    +41445864421
    Address: Buckhauserstrasse 36, 8048 Zürich

  • best seo agencies in Switzerland 2023 - Procab
    Score
    9.90
  • best seo companies in Switzerland 2023 - Procab
    Company profile
    Our SEO agency passionately supports the growth of companies in the digital world. Our experts help and advise you in the creation of your website as well as in Webmarketing between SEO, Google Ads, Facebook Ads and Bing Ads. Procab Studio in Geneva and Switzerland.
  • top seo agencies in Switzerland 2023 - Procab
    Contact details
    https://www.procab.ch
    +41227370937
    Address: Rue du Clos 5, 1207 Geneva

  • best seo agencies in Switzerland 2023 - Edana
    Score
    9.89
  • best seo companies in Switzerland 2023 - Edana
    Company profile
    Our method is built around digital data and business analytics, creativity and future-proof technology solutions, mobilizing unique international strategy skills with 360° operational expertise. From web, software and mobile development to omnichannel customer acquisition, digital marketing, branding and business advice, we deliver high-end custom services to demanding customers.
  • top seo agencies in Switzerland 2023 - Edana
    Contact details
    https://edana.ch/en/
    +41225967503
    Address: Av. des Grandes-Communes 8, 1213 Lancy, Switzerland

#11 Jung von Matt IMPACT

  • best seo agencies in Switzerland 2023 - Jung von Matt IMPACT
    Score
    9.88
  • best seo companies in Switzerland 2023 - Jung von Matt IMPACT
    Company profile
    For individualized advertising, the design, analysis and delivery of the advertising must be controlled efficiently. The programmatic cross-channel media buying simplifies the placement of your advertising on different channels. Whether you want to place display advertising, social, audio, video or native ads, we can define together with you as part of the media planning.
  • top seo agencies in Switzerland 2023 - Jung von Matt IMPACT
    Contact details
    https://jvmimpact.ch
    +41442545201
    Address: Weberstrasse 7, 8004 Zürich, Switzerland

  • best seo agencies in Switzerland 2023 - DEPT
    Score
    9.87
  • best seo companies in Switzerland 2023 - DEPT
    Company profile
    We combine classic storytelling with the latest technological possibilities. And in a world where big brands and big data create general distrust, we develop brands that turn skeptics into customers and customers into fans. Brands that live up to their social responsibility. We know all the tricks to put companies in the fast lane.
  • top seo agencies in Switzerland 2023 - DEPT
    Contact details
    https://www.deptagency.com
    +41444564000
    Address: Badenerstrasse 415, 8003 Zürich, Schweiz

#13 Tree Stones

  • best seo agencies in Switzerland 2023 - Tree Stones
    Score
    9.86
  • best seo companies in Switzerland 2023 - Tree Stones
    Company profile
    As a digital experience agency, we know how to respond to customer requests and create individual solutions. We always follow the latest and latest technological innovations and set high standards in terms of quality. Our specialists and partners implement complex projects with dedication.
  • top seo agencies in Switzerland 2023 - Tree Stones
    Contact details
    https://treestones.ch
    +41415114242
    Address: Pilatusstrasse 41, 6003 Luzern

  • best seo agencies in Switzerland 2023 - Digital Natives
    Score
    9.85
  • best seo companies in Switzerland 2023 - Digital Natives
    Company profile
    We develop brands, websites and advertising campaigns with future-oriented design. We convince with new thinking and digital literacy. Convince yourself of our selected projects. We want the digital landscape in and to upgrade Switzerland, redefine it, do better. As a 360-degree agency, we find something for everyone customer requests solutions.
  • top seo agencies in Switzerland 2023 - Digital Natives
    Contact details
    https://www.thedigitalnatives.ch
    +41782251434
    Address: Hardturmstrasse 161, 8005 Zürich, Switzerland

  • best seo agencies in Switzerland 2023 - Simba
    Score
    9.84
  • best seo companies in Switzerland 2023 - Simba
    Company profile
    We are a digital marketing agency based in Geneva. Our specialties are natural referencing (SEO), paid referencing (SEA, Google Ads), social media marketing (community management, content creation, advertising strategy and execution) and email marketing (newsletters, automation ). Contact us to discuss your needs!
  • top seo agencies in Switzerland 2023 - Simba
    Contact details
    https://simba-digital.ch
    +410223147996
    Address: Rue du 31 Décembre 47, 1207 Geneva

#16 The Swiss Peak

  • best seo agencies in Switzerland 2023 - The Swiss Peak
    Score
    9.83
  • best seo companies in Switzerland 2023 - The Swiss Peak
    Company profile
    The digital world and consumer habits are constantly changing. We help you to situate your online presence in relation to your target and then help you define a global and coherent communication strategy according to your needs. We help you increase your visibility and generate traffic in order to convert your visitors into customers.
  • top seo agencies in Switzerland 2023 - The Swiss Peak
    Contact details
    https://www.theswisspeak.ch
    +41793393905
    Address: Avenue du Léman 21, 1005 Lausanne

#17 Manthea

  • best seo agencies in Switzerland 2023 - Manthea
    Score
    9.82
  • best seo companies in Switzerland 2023 - Manthea
    Company profile
    Digital Marketing is the beating heart of Manthea. We specialize in the development of online ecosystems and in the management of all the most used tools on the market. From Social Networks, to Advertising platforms, up to Marketing Automation tools. Our Digital Marketing Strategies help Companies to be able to exploit the full potential of the Web.
  • top seo agencies in Switzerland 2023 - Manthea
    Contact details
    https://manthea.ch
    +410762969835
    Address: Riva Paradiso 10/12, 6900 Lugano, Switzerland

#18 Digital Marketing Switzerland

  • best seo agencies in Switzerland 2023 - Digital Marketing Switzerland
    Score
    9.81
  • best seo companies in Switzerland 2023 - Digital Marketing Switzerland
    Company profile
    We advertise your product on the strongest social media channels in the world and achieve the best results for your company. Depending on the company goal, we increase your awareness, sales or new customer contacts. We support you in the strategy and realization of your next social media advertising.
  • top seo agencies in Switzerland 2023 - Digital Marketing Switzerland
    Contact details
    https://digital-marketing-switzerland.ch
    +41448850009
    Address: Thurgauerstrasse 119, 8152 Opfikon, Switzerland

  • best seo agencies in Switzerland 2023 - DLG
    Score
    9.80
  • best seo companies in Switzerland 2023 - DLG
    Company profile
    We are the leading strategic partner for luxury & lifestyle brands. We know what sophisticated audiences want and how to engage them through meaningful digital experiences. We take pride in creating a diverse, fulfilling, supportive work environment, empowering our people to learn, grow and thrive while encouraging them to try new things.
  • top seo agencies in Switzerland 2023 - DLG
    Contact details
    https://digitalluxurygroup.com
    +41227020760
    Address: Avenue de la Gare des Eaux-Vives 28, 1208 Geneva, Switzerland

  • best seo agencies in Switzerland 2023 - imedia
    Score
    9.79
  • best seo companies in Switzerland 2023 - imedia
    Company profile
    We're imedia your web and digital marketing agency. We have in-house front and back developers, an essential complementarity for the creation of high-performance websites optimized for natural referencing thanks to our SEO expert. We define together your conversion funnel or your notoriety, an essential element for good digital visibility.
  • top seo agencies in Switzerland 2023 - imedia
    Contact details
    https://www.imedia.ch
    +41216970970
    Address: Rue du Maupas 8b, 1004 Lausanne, Switzerland

#21 Kuble AG

  • best seo agencies in Switzerland 2023 - Kuble AG
    Score
    9.78
  • best seo companies in Switzerland 2023 - Kuble AG
    Company profile
    Kuble AG was founded in 2009 by Gustavo Salami as a social media agency and has been owner-managed ever since. As early as the early 2010s, Kuble AG was able to establish itself as one of the leading social media agencies in Switzerland and win customers in the national and international environment.
  • top seo agencies in Switzerland 2023 - Kuble AG
    Contact details
    https://www.kuble.com
    +41435500297
    Address: Räffelstrasse 25, 8045 Zürich

  • best seo agencies in Switzerland 2023 - BeOnPerf
    Score
    9.77
  • best seo companies in Switzerland 2023 - BeOnPerf
    Company profile
    Consulting agency in performance-oriented digital strategy, founded by advertisers with more than 20 years of experience each in e-commerce and digital marketing in Switzerland and abroad. On the other hand, for recurring missions (SEO, SEA, social networks, Web development, etc.), our digital agency has its own teams. 
  • top seo agencies in Switzerland 2023 - BeOnPerf
    Contact details
    https://beonperf.ch/fr-CH
    +41225190013
    Address: Rue de Carouge 22-24, 1205 Geneva, Switzerland

#23 Latitude 46

  • best seo agencies in Switzerland 2023 - Latitude 46
    Score
    9.76
  • best seo companies in Switzerland 2023 - Latitude 46
    Company profile
    Latitude 46 is a Digital Marketing company based in Lugano, Switzerland. We have a team of specialists in Branding, SEO, Web Development, Google Adwords, Social Media Management, Analytics to offer a complete range of web marketing services which alone or in combination can vastly improve the effectiveness of your online presence, brand awareness and much more!
  • top seo agencies in Switzerland 2023 - Latitude 46
    Contact details
    https://lat46.ch
    +41919220712
    Address: Via Trevano 2, 6900 Lugano, Switzerland

  • best seo agencies in Switzerland 2023 - Demodia
    Score
    9.75
  • best seo companies in Switzerland 2023 - Demodia
    Company profile
    Demodia is more than just a regular digital marketing or media production agency; we partner with some of the leading marketing automation and web experience management vendors to enable us to deliver a structured demand generation service built around our demand generetaion framework.
  • top seo agencies in Switzerland 2023 - Demodia
    Contact details
    https://www.demodia.com
    +41715880222
    Address: Rosenbergstrasse 69, 9000 St Gallen, Switzerland

#25 Online Marketing

  • best seo agencies in Switzerland 2023 - Online Marketing
    Score
    9.74
  • best seo companies in Switzerland 2023 - Online Marketing
    Company profile
    The online marketing strategy must be 100% aligned with the corporate strategy. As online marketing strategy experts, we analyze existing marketing measures and identify digital marketing trends and potential. We define the online marketing goals together with you and develop tactics so that you can assert yourself against your competitors.
  • top seo agencies in Switzerland 2023 - Online Marketing
    Contact details
    https://online-marketing.ch
    +41415105150
    Address: Turmstrasse 28, 6312 Steinhausen, Switzerland

#26 Next Digital Agency

  • best seo agencies in Switzerland 2023 - Next Digital Agency
    Score
    9.73
  • best seo companies in Switzerland 2023 - Next Digital Agency
    Company profile
    We are Next, a digital agency located in Lugano in Ticino. We think that success is always the result of innovative ideas, whether it's creating a brand, creating a website or an e-commerce project. Are you ready to shift gears? Let's talk about.
  • top seo agencies in Switzerland 2023 - Next Digital Agency
    Contact details
    https://nextdigital.ch
    +41912391199
    Address: Via Luvini 7, 6900 Lugano

#27 Be Creative

  • best seo agencies in Switzerland 2023 - Be Creative
    Score
    9.72
  • best seo companies in Switzerland 2023 - Be Creative
    Company profile
    Be Creative takes a fluid, agile and disciplined approach to delivering inventive and inspired work across a range of areas from digital apps and products to physical spaces and print media. The dynamic team consolidates cross-platform strategies, concept development and full-service production into a single workflow.
  • top seo agencies in Switzerland 2023 - Be Creative
    Contact details
    https://be-creative.ch

    +41263033340

    Address: Route du Jura 49, 1700 Fribourg

#28 Professional Designers

  • best seo agencies in Switzerland 2023 - Professional Designers
    Score
    9.71
  • best seo companies in Switzerland 2023 - Professional Designers
    Company profile
    We support brands in their interactions with their customers, in starting conversations and in developing conversions. Professional Designers is a powerful partner to take your digital marketing initiatives to the next level. Our dedicated team of experts offers custom solutions tailored to your digital needs and longevity goals, using all modern techniques.
  • top seo agencies in Switzerland 2023 - Professional Designers
    Contact details
    https://professionaldesigners.ch

    +41793150600

    Address: Rue Jaquet-Droz 2, 2000 Neuchâtel

  • best seo agencies in Switzerland 2023 - Enigma
    Score
    9.70
  • best seo companies in Switzerland 2023 - Enigma
    Company profile
    We are a team of marketing strategists, designers, branding specialists, digital traders and growth hackers. We combine our knowledge of digital territories and the power of human psychology to help businesses acquire clients, politicians win votes and NGOs save the world. Get in touch with us!
  • top seo agencies in Switzerland 2023 - Enigma
    Contact details
    https://enigma.swiss/en/

    +41223426363

    Address: Rue Argand 2, 1201 Geneva, Switzerland

  • best seo agencies in Switzerland 2023 - Brandsoul
    Score
    9.69
  • best seo companies in Switzerland 2023 - Brandsoul
    Company profile
    Based in Zurich, with roots in western Switzerland and an international perspective, we focus on brand experience and activation. Whether digital, brand communication, event or construction - creatively we get to the point. From branding, web design, print to signage, we ensure your professional appearance.
  • top seo agencies in Switzerland 2023 - Brandsoul
    Contact details

    https://www.brandsoul.ch

    +41438883388

    Address: Rämistrasse 3, 8001 Zürich, Switzerland

What You Need to Think About When Rating the Best Digital Agencies in Switzerland

Choosing an Switzerland digital marketing agency isn’t always easy – so what do you need to think about when rating your shortlist? This piece will help you decide.
Technology moves at such a rapid pace today that you might find it’s becoming harder than ever before to stay one step ahead of your business’ digital marketing.  Yet, it’s vitally important because without effective digital marketing, businesses lay themselves wide open to being left behind.  

Consumers today have so much choice that it’s easy to switch from one brand to another – especially when the other brand’s digital marketing strategy is so effective, it’s hard to ignore.  Even with a strong marketing team at the helm of a business, there’s often need for outside consultants, with a combination of digital technology expertise and marketing genius to bring a different angle to businesses.  

More business leaders are looking to either completely outsource their digital marketing needs or to bring onboard an outside digital marketing agency to complement their in-house team.  However, making the right decision is crucial, especially if a business is looking to completely overhaul their digital marketing approach. Making an ill-informed decision could lead to disastrous results for the future of your business; loss of loyal clients, lack of visibility both on and offline – not to mention leave a hole in the marketing budget!

So how do you rate agencies when it comes to outsourcing your digital marketing?  This piece will help you to decide how you rate digital agencies, so you make a sound decision.

What Are Your Digital Marketing Goals?

Before you start looking for a digital marketing agency in Switzerland, you should think about your goals. Your overall business strategy will no doubt include your marketing targets and your entire team need to understand what it is you want to achieve. Next, it's all about how you're going to achieve those goals. In terms of digital marketing strategy, there are a lot of ingredients to help deliver success – and all of those ingredients should be provided by any top digital marketing agency. So what should your strategy target?

Is Your Website Performing?

It’s always a good idea to review your website periodically, compare it to your competitors websites an consider whether it’s responding to your customers requirements. Essential elements of an effective website include a responsive website that functions according to today’s needs. It should be easy to update and intuitive too. Today’s websites aren’t static. If you can engage your customer through an interactive website, it will serve you better. A professional digital marketing agency should be able to tell you what your website needs to do to perform – and if they can’t, then they won’t be right for you.

Do You Need SEO (Search Engine Optimisation?)

Within your website review, you should think about your SEO strategy (search engine optimisation). Obviously, there’s no way that your website will be visible for every single search term a customer might use! However, you can target customers for your most important search terms and SEO needs to be woven into your content, applied to blogs and articles, and the back end of your website to get you seen. Revisit your SEO strategy at least quarterly to check it’s performing to the optimum. While it might sound daunting, a quality digital marketing agency will understand exactly what’s needed to make sure you are visible online for key search terms and if they can’t do that, then they won’t be a good fit.

How Are You Going to Advertise?

In terms of digital advertising there are so many avenues you can take. There are web banners, pop-ups and Pay Per Click, more “traditional” forms of advertising online. You can advertise on your own website too – and allow trusted third-parties to advertise on your website, therefore generating additional revenue. These are all routes you might want to explore if you’re not exploring them already.

As for Pay Per Click, there’s real beauty in this form of online advertising because it guarantees a place at the top of search results on Google, so you do get visibility plus PPC actually targets your exact customer when it’s done properly, even down to when they search online and at what time! It’s a highly effective digital marketing strategy that doesn’t involve a contract either, so you can pause it, change it or stop it altogether whenever you want. A reputable digital marketing agency should be able to do all of this and more on your behalf and you should base your decision making on whether or not they will be able to craft an effective PPC and advertising campaign for you.

Social Media

Every single business should have some form of social media presence. Without it, you definitely risk losing out and with more than 4.62 billion social media users worldwide, if you’re not using it you are without doubt, missing out. Not only is social media a proven method of attracting and engaging with customers but it’s another way to get your business or brand in front of your perfect customer. You can also advertise on social media and use various models of PPC. Then of course, there’s social media influencing and perhaps your industry sector could benefit from an influencer? An expert digital agency should be able to guide you on influencing.

The trouble is understanding which social media network is right for you. There’s no point in opening up an account on every single social media platform if you don’t know what platforms your customers use. A reputable digital marketing agency will be able to advise what the best networks are according to your demographics, set your social media up and maintain it for you. Rate your shortlist on their social media expertise.

What’s Your Budget?

There’s a lot to think about – but you do need to consider other essential factors too – such as what your budget is! No quality agency will take on your digital marketing for zero and if they do offer to do it for a low cost, they probably won’t deliver the results you want. So what should you expect to pay?

Good question and there’s no one-size-fits-all answer! You know what your budget is and if your budget isn’t large then you need to prioritise what’s important to you. It might be to get your website up-to-scratch to cope with today’s technology. Or it could be that you want to get to the top of Google for a few products or services? Perhaps you want to increase your social media presence? Think about what you want to happen in the long-term and your priorities to get there and take this information to different digital agencies along with your budget. See what they suggest and what they believe they can do for you for what you can spend.

Most digital agencies will work within your budget and may suggest either a fixed price contract or a monthly retainer but how do you want to work? Some businesses pay a fixed retainer with a percentage on results and others prefer a flat fee. Don’t be afraid of negotiating – after all, you’re in business and digital agencies are certainly used to the question.

What Should You Ask Your Digital Agency?

If you’ve defined your goals, listed your priorities and you know your budget the next stage is to find the right digital marketing partner. There are a few things you should look out for and some questions worth asking before you make the final decision and sign on the dotted line.

  • Don’t be railroaded into choosing an agency, a push agency won’t be the right partner for you. Of course, every digital agency will be trying to sell you their services but if you feel pressure now, imagine what that will be like in the future!

  • Ask to see examples of how they’ve performed in the past, with genuine case studies and contact some of the companies to see if they were happy with the work done. If their reputation precedes them, it will become very clear when you talk to someone who’s used their services.

  • Check their website. Do they have any credentials or certifications? Look at their social media presence too, if they promise to grow your social media presence but they don’t do much on their own social media or have few followers or little engagement then that should raise a red flag.

  • Do they speak your language? We’re not talking about English or French or German – we’re talking about how they explain what they can do. There are plenty of digital agencies that throw out a load of technical jargon that sounds good – but what does it actually mean? You need an agency on your level, who you can clearly understand and who doesn’t try to blind you with technical science.

  • Can you do a trial run? Tying yourself into a 12-month contract is quite a big responsibility especially if you’re paying a lot of money. Some agencies might offer you a trial 3-month period. It’s always worth asking. The long-term ideal is that you build rapport and trust, and therefore a lasting relationship.

  • How well do they know your market? There’s no point in choosing an agency who doesn’t specialise in your area or at least understand your area. There are agencies that specialise in finance or e-commerce, or education, choose one that works in your sector.

  • What services do they offer? If you want an agency to focus on a few areas, check that they cover what you need. There’s no point in contracting a digital marketing agency to focus on your SEO if you want them to overhaul your website too. It’s better to select an agency who can cover a variety of services, so you don’t have to look elsewhere in a few months.

  • How do they measure results? You want results obviously so ask how your agency is going to measure your results and how often. What will the key performance indicators (LPIs) be? What will the results be measured against? Will they send weekly reports or monthly reports? How will they format the reports and ask to see examples to make sure you can read them.

Final words

As with an overall business strategy, digital marketing needs to be examined very regularly to make sure that it is working. Likewise, if you are employing some methods that aren’t performing for your business, rather than discarding them, it’s worth spending some time to find out why. Perhaps they’re not being implemented as well as they could be? A top-performing digital marketing company will also look at everything you do as a company and make their own suggestions. Along with your own digital marketing strategy and their initiative and ideas, if you choose a really strong, professional agency you should see a sizable shift in results fairly quickly. Based on all of the above points, if you’re struggling to select a digital agency, rate them on each digital marketing area to help you assess which will work best for your needs.

Best Digital Marketing agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Switzerland (Bern)
  • the number of brand mentions in Google Switzerland (Bern)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year