30BEST.NET - RATING AGENCY
CANADA JANUARY, 2023
The Best Digital Marketing Companies in Canada 2023
This rating was updated on:
7th of February 2023
Understanding the world of digital marketing is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional digital marketing agency to address their Google visibility challenges. Choosing the right digital marketing company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best digital marketing agencies in Canada is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in Toronto, Vancouver, Montreal, Calgary, Ottawa and Winnipeg. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
  • best digital marketing agencies in Canada 2023 - CHANGES
    Score
    9.97
  • best digital marketing companies in Canada 2023 - CHANGES
    Company profile
    One of the leading web design and digital marketing agencies in the world. CHANGES provides a wide range of cutting edge and traditional web design and marketing services. As of 2023 CHANGES executes digital strategy of 7 companies listed on Forbes Global 2000.
  • top digital marketing agencies in Canada 2023 - CHANGES
    Contact details
    https://changes.agency
    (604) 968-4404
    Address: 333 Seymour St, Vancouver, BC, Canada, V6B 5A6

#2 Optimized Webmedia Marketing

  • best digital marketing agencies in Canada 2023 - Optimized Webmedia Marketing
    Score
    9.95
  • best digital marketing companies in Canada 2023 - Optimized Webmedia Marketing
    Company profile
    Optimized Webmedia is a 360° Digital Marketing & Lead Generation Services Agency. We specialize in driving sales through Digital Marketing, including SEO, AdWords, Content Marketing, Copywriting, Social Media Marketing, Web Design, eCommerce, and Sales & Lead Generation. We provide reporting on conversions and leads tracking, analytics on traffic and clicks that track your spend and performance.
  • top digital marketing agencies in Canada 2023 - Optimized Webmedia Marketing
    Contact details
    https://www.optimizedwebmedia.com
    7782728213
    Address: 1221 Homer St #705, Vancouver, BC V6B 1C5, Canada

#3 Adster Creative

  • best digital marketing agencies in Canada 2023 - Adster Creative
    Score
    9.93
  • best digital marketing companies in Canada 2023 - Adster Creative
    Company profile
    Adster Creative is an digital marketing agency based out of Edmonton, Alberta. As a Featured Google Partner, we help businesses win new customers, generate quality leads and grow their online presence through our custom digital marketing solutions. Our team uses world-class search engine optimization, Google Ads management, local SEO, and website audit & optimization strategies to help your business win.
  • top digital marketing agencies in Canada 2023 - Adster Creative
    Contact details
    https://www.adster.ca
    5872003517
    Address: 9816A 44 Ave NW, Edmonton, Alberta T6E 5E5, Canada

#4 Konstruct Digital

  • best digital marketing agencies in Canada 2023 - Konstruct Digital
    Score
    9.92
  • best digital marketing companies in Canada 2023 - Konstruct Digital
    Company profile
    Our SEO experts will craft and execute your personalized SEO strategy based on proven SEO best practices to ensure you receive the maximum ROI. Watch your leads and sales roll in as we work behind the scenes to help you dominate search engine results pages and multiply your website visitors.
  • top digital marketing agencies in Canada 2023 - Konstruct Digital
    Contact details
    https://www.konstructdigital.com
    4038141153
    Address: 1235 26 Ave SE, Calgary, AB T2G 1R7, Canada

#5 Seoplus+

  • best digital marketing agencies in Canada 2023 - Seoplus+
    Score
    9.91
  • best digital marketing companies in Canada 2023 - Seoplus+
    Company profile
    We partner with world class organizations to deliver exceptional marketing campaigns. Our dynamic team of in-house experts leverages prestige partnerships, uses state-of-the-art tools & technology, and undertakes proven digital marketing tactics to achieve maximum results. We maintain several prestige partnerships, including the Google Premier Partner designation, a Facebook Marketing Partner and Shopify Partner.
  • top digital marketing agencies in Canada 2023 - Seoplus+
    Contact details
    https://seoplus.com
    6138669327
    Address: 333 Preston St Suite 1010, Ottawa, ON K1S 5N4, Canada

See also best digital marketing agencies in Vancouver and Toronto

#6 Marwick Marketing

  • best digital marketing agencies in Canada 2023 - Marwick Marketing
    Score
    9.90
  • best digital marketing companies in Canada 2023 - Marwick Marketing
    Company profile
    A hyper-focus on search marketing (SEO/PPC) to help companies expand their market share, increase their revenue and gain more market share. Let us make you our next case study. We are a leading Premier Google Partner Agency offering a full suite of PPC management and optimization services. From Google Shopping, YouTube advertising to Google Search and Google Re-marketing.
  • top digital marketing agencies in Canada 2023 - Marwick Marketing
    Contact details
    https://www.marwickmarketing.com
    6043372980
    Address: 38142 Cleveland Ave #204, Squamish, BC V8B 0A7, Canada

#7 The Influence Agency

  • best digital marketing agencies in Canada 2023 - The Influence Agency
    Score
    9.89
  • best digital marketing companies in Canada 2023 - The Influence Agency
    Company profile
    The Influence Agency pre-screens and qualifies social media influencers based on the products and brands they already use and enjoy in their day- to-day life and match their interests. The next step is to match the influencers in our database with the business, and business objectives, of the advertisers for the perfect fit.
  • top digital marketing agencies in Canada 2023 - The Influence Agency
    Contact details
    https://theinfluenceagency.com
    8559325222
    Address: 213 Sterling Rd. Unit 214, Toronto, ON M6R 2B2, Canada

#8 BrandLume

  • best digital marketing agencies in Canada 2023 - BrandLume
    Score
    9.88
  • best digital marketing companies in Canada 2023 - BrandLume
    Company profile
    We’re BrandLume, a global, one-stop-shop for everything Marketing, Branding, and Websites to help you make your business shine through today’s cluttered marketplace, hassle-free. Take care of all your needs in one place, hassle-free, at a fraction of the usual cost and with no strings attached.
  • top digital marketing agencies in Canada 2023 - BrandLume
    Contact details
    https://brandlume.com
    18558646283
    Address: 91 Oxford St, Toronto, ON M5T 1P2, Canada

#9 Brand & Mortar

  • best digital marketing agencies in Canada 2023 - Brand & Mortar
    Score
    9.87
  • best digital marketing companies in Canada 2023 - Brand & Mortar
    Company profile
    Brand & Mortar is an award winning full service marketing agency in Toronto with expertise in branding and brand strategy, website design, social media management, content marketing, pay-per-click advertising (PPC) and search engine optimization (SEO). We have expertise in WordPress design and development, e-commerce website design and development, Shopify website design and development and cater to SMB and enterprise clients.
  • top digital marketing agencies in Canada 2023 - Brand & Mortar
    Contact details
    https://brandandmortar.com
    4167291154
    Address: 31 Powerhouse St #203, Toronto, ON M6H 4K7, Canada

#10 MacRAE'S

  • best digital marketing agencies in Canada 2023 - MacRAE'S
    Score
    9.86
  • best digital marketing companies in Canada 2023 - MacRAE'S
    Company profile
    MacRAE’S has been a leading expert in B2B marketing and information services for over a century, and we’ve been helping B2B and B2C businesses with their online presence and lead generation for over 20 years. As well as being a provider of outsourced digital marketing services, we also own and operate a selection of leading business directories and data services providers.
  • top digital marketing agencies in Canada 2023 - MacRAE'S
    Contact details
    https://macraes.com
    18776296104
    Address: 507 Lakeshore Rd E #206, Mississauga ON L5G 1H9, Canada

#11 Candybox Marketing

  • best digital marketing agencies in Canada 2023 - Candybox Marketing
    Score
    9.85
  • best digital marketing companies in Canada 2023 - Candybox Marketing
    Company profile
    Full-service digital marketing agency based in Mississauga & Toronto. Core services include branding, website design + development, videography, search engine marketing, social media marketing and training. Our in-house marketing specialists will help you with everything you need to create an exceptional digital experience.
  • top digital marketing agencies in Canada 2023 - Candybox Marketing
    Contact details
    https://www.candyboxmarketing.com
    14164790177
    Address: 1670 North Service Rd E #309, Oakville, ON L6H 7G3, Canada

#12 Green Lotus

  • best digital marketing agencies in Canada 2023 - Green Lotus
    Score
    9.84
  • best digital marketing companies in Canada 2023 - Green Lotus
    Company profile
    Green Lotus Digital Marketing Agency is your full-service online marketing partner. Whether you need a lead genration marketing strategy, ad management, search engine optimization, or a website design, contact Green Lotus and work with the experts. Our team will provide services that are designed to help your business get ahead and stay ahead of your competition.
  • top digital marketing agencies in Canada 2023 - Green Lotus
    Contact details
    https://www.greenlotus.ca
    6473708072
    Address: 5140 Yonge St #2250, North York, ON M2N 6L7, Canada

#13 Marketing Blitz

  • best digital marketing agencies in Canada 2023 - Marketing Blitz
    Score
    9.83
  • best digital marketing companies in Canada 2023 - Marketing Blitz
    Company profile
    Marketing Blitz is a result-driven full service Digital Marketing Agency in Canada. We help local businesses drive more website traffic, leads and sales online. We provide affordable and customized Search Engine Optimization (SEO), Web Design, Google Ads Management and Social Media.
  • top digital marketing agencies in Canada 2023 - Marketing Blitz
    Contact details
    https://marketingblitz.ca
    9052167571
    Address: 2051 Williams Pkwy Unit 3, Brampton, ON L6S 5Z4, Canada

  • best digital marketing agencies in Canada 2023 - Blue Meta
    Score
    9.82
  • best digital marketing companies in Canada 2023 - Blue Meta
    Company profile
    At Blue Meta, we transform companies by creating a scalable marketing ecosystem of measurement, testing, and iteration. We do this by combining strong financial and business acumen with expert data analysis and a deep understanding of current technologies.
  • top digital marketing agencies in Canada 2023 - Blue Meta
    Contact details
    https://wearebluemeta.com
    6042590619
    Address: 20334 56 Ave Unit 204, Langley City, BC V3A 3Y7, Canada

  • best digital marketing agencies in Canada 2023 - EDKENT
    Score
    9.81
  • best digital marketing companies in Canada 2023 - EDKENT
    Company profile
    EDKENT Media is full-service digital marketing agency and internet marketing company based out of Canada. We provide SEO, PPC, Web Design & Development, Social Media Management, Content Marketing, Email Marketing & Inbound Marketing Solutions. We help businesses from mid size to enterprises help achieve positive ROI consistently and drive predictable Growth Year after Year.
  • top digital marketing agencies in Canada 2023 - EDKENT
    Contact details
    https://edkentmedia.com
    6475571130
    Address: 3075 14th Ave. #212, Markham, ON, L3R 5M1, Canada

#16 Arc Reactions

  • best digital marketing agencies in Canada 2023 - Arc Reactions
    Score
    9.80
  • best digital marketing companies in Canada 2023 - Arc Reactions
    Company profile
    Shouldn’t your marketing agency care as much about your business as you do? When we take you on as a client, our first step is to understand your business and your problems. Most people call what we do “creative” work. We call it understanding: knowing your needs and the needs of your clients.
  • top digital marketing agencies in Canada 2023 - Arc Reactions
    Contact details
    https://arcreactions.com
    14037750506
    Address: 3223 5 Ave NE #211, Calgary, AB T2A 6E9, Canada

#17 OneCore Media

  • best digital marketing agencies in Canada 2023 - OneCore Media
    Score
    9.79
  • best digital marketing companies in Canada 2023 - OneCore Media
    Company profile
    Our recommendations are based on data, industry expertise and our experience building high-performing teams and processes. Based on the analysis, we provide you with a detailed data-driven assessment that will be the foundation for an accurate strategy development.
  • top digital marketing agencies in Canada 2023 - OneCore Media
    Contact details
    https://onecoremedia.com
    6474932536
    Address: 1000 Finch Avenue West Suite 222, Toronto, Ontario M3J 2V5, Canada

#18 Jelly Marketing

  • best digital marketing agencies in Canada 2023 - Jelly Marketing
    Score
    9.78
  • best digital marketing companies in Canada 2023 - Jelly Marketing
    Company profile
    We can use online analytics to pinpoint your target audience to track progress and get you effective, efficient results. We take the guesswork out of digital marketing so you aren’t stuck burning cash. As a well-rounded digital marketing, Vancouver SEO, and PR agency, not one of your online marketing needs will be left out.
  • top digital marketing agencies in Canada 2023 - Jelly Marketing
    Contact details
    https://jellymarketing.ca
    6046743559
    Address: 23189 Francis Ave #212, Fort Langley, BC V1M 0G4, Canada

#19 Clever Digital Marketing

  • best digital marketing agencies in Canada 2023 - Clever Digital Marketing
    Score
    9.77
  • best digital marketing companies in Canada 2023 - Clever Digital Marketing
    Company profile
    Clever Digital Marketing has mastered Lead Generation through Facebook, Instagram & Google advertising – & today, we are proud to be the fastest growing marketing agency in the country. We use tracking platforms like Hyros to ensure that our clients are seeing a consistent NET ROI.
  • top digital marketing agencies in Canada 2023 - Clever Digital Marketing
    Contact details
    https://cleverdigitalmarketing.ca
    6472617983
    Address: 665 Millway Ave Unit 12, Concord, ON L4K 3T8, Canada

#20 Brighter Digital Marketing

  • best digital marketing agencies in Canada 2023 - Brighter Digital Marketing
    Score
    9.76
  • best digital marketing companies in Canada 2023 - Brighter Digital Marketing
    Company profile
    Brighter Digital is an Edmonton SEO and digital marketing company. We help law firms and home service contractors get more customers and grow revenue with targeted local search strategies. Development, content strategy and marketing, SEO, Local, Paid, and Social campaigns with a dash of Email if the occasion calls for it.

  • top digital marketing agencies in Canada 2023 - Brighter Digital Marketing
    Contact details
    https://www.brighterdigital.ca
    17802896711
    Address: 100-10531 117 Street NW, Edmonton, AB T5H 0A8, Canada

#21 Ignite Digital

  • best digital marketing agencies in Canada 2023 - Ignite Digital
    Score
    9.75
  • best digital marketing companies in Canada 2023 - Ignite Digital
    Company profile
    We like to consider ourselves the best of the best when it comes to digital marketing agencies. We do this by leveraging data and making calculated decisions based on that data - whether it's for Search Engine Optimization (SEO), Search Engine Marketing (SEM, PPC, CPC), social media, or even website development.
  • top digital marketing agencies in Canada 2023 - Ignite Digital
    Contact details
    https://ignitedigital.com
    18008316998
    Address: 28-6635 Kitimat Road, Missisuaga, Ontario L5N 6J2, Canada

#22 Social Sense Media

  • best digital marketing agencies in Canada 2023 - Social Sense Media
    Score
    9.74
  • best digital marketing companies in Canada 2023 - Social Sense Media
    Company profile
    Our Advertising and Marketing specialists will develop a strategy to help you achieve your goals. We will plan, strategize and execute not only within your social media platforms but using SEO practices and paid advertising on Google and Youtube as well.
  • top digital marketing agencies in Canada 2023 - Social Sense Media
    Contact details

#23 The Status Bureau

  • best digital marketing agencies in Canada 2023 - The Status Bureau
    Score
    9.73
  • best digital marketing companies in Canada 2023 - The Status Bureau
    Company profile
    We're a boutique SEO and digital marketing agency based in Vancouver, Toronto, and Edmonton. We're a technically-driven digital marketing company that hand crafts campaigns and builds growth into organizations. Our quality of service assessment involves controlling and managing resources by setting priorities for specific types of clients and projects on the system.
  • top digital marketing agencies in Canada 2023 - The Status Bureau
    Contact details
    https://www.statusbureau.com
    16045581448
    Address: 119 West Pender St, #217, Vancouver, BC V6B 1S5, Canada

#24 Art & Science

  • best digital marketing agencies in Canada 2023 - Art & Science
    Score
    9.72
  • best digital marketing companies in Canada 2023 - Art & Science
    Company profile
    Art & Science is an independent digital agency. Our wide-ranging set of in-house skills follows strategic problem solving processes to ensure top-notch creative and technical execution. From research, to positioning, to messaging and media — as competition gets louder, an innovative strategy is critical to getting your brand seen and heard through the noise.
  • top digital marketing agencies in Canada 2023 - Art & Science
    Contact details
    https://artscience.ca
    4163662266
    Address: 119 Spadina Ave. Suite 800, Toronto, ON M5V 2L1, Canada

#25 Bluedot Marketing

  • best digital marketing agencies in Canada 2023 - Bluedot Marketing
    Score
    9.71
  • best digital marketing companies in Canada 2023 - Bluedot Marketing
    Company profile
    Bluedot Marketing is a leading Canadian Integrated Marketing Agency specializing in building digital and in-person experiences that drive manageable, meaningful and measurable impact for our clients. We deliver AODA compliant websites, eCommerce and custom solutions, supported with digital marketing management such as SEO, SEM and Social media marketing.
  • top digital marketing agencies in Canada 2023 - Bluedot Marketing
    Contact details
    https://bluedotmarketing.ca
    4166076277
    Address: 9000 Keele Street, Unit 4, Concord, ON L4K 0B3, Canada

#26 Flowerpot Marketing

  • best digital marketing agencies in Canada 2023 - Flowerpot Marketing
    Score
    9.70
  • best digital marketing companies in Canada 2023 - Flowerpot Marketing
    Company profile
    We are passionate about helping our clients achieve success by creating lifetime customers for them.
    We strive to be an instrument of their success. Forever striving to be the very best version of ourselves and achieve success through excellence. We are committed to creating an environment where our clients are put in the best possible position to be successful.
  • top digital marketing agencies in Canada 2023 - Flowerpot Marketing
    Contact details
    https://www.flowerpotmarketing.ca
    4168856169
    Address: 1444 Andros Blvd, Mississauga, Ontario L5J 4K5, Canada

#27 Parkyd Digital

  • best digital marketing agencies in Canada 2023 - Parkyd Digital
    Score
    9.69
  • best digital marketing companies in Canada 2023 - Parkyd Digital
    Company profile
    We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.
  • top digital marketing agencies in Canada 2023 - Parkyd Digital
    Contact details
    https://parkyddigital.com
    +19052262715
    Address: 24 Morrison Road A5, Kitchener, ON N2A 0L1, Canada

  • best digital marketing agencies in Canada 2023 - CMC
    Score
    9.68
  • best digital marketing companies in Canada 2023 - CMC
    Company profile
    CMC is located in Toronto. We have started our online and digital marketing services 18 years ago (2004).
    What separates us from other players in the marketing industry in Toronto is that we truly care about our customers. Our own marketing techniques is to increase our clients by referrals and in order to achieve that.
  • top digital marketing agencies in Canada 2023 - CMC
    Contact details
    https://cmcmarketingagency.com
    8664053006
    Address: 1 Centre Street W, Richmond Hill, Ontario, L4C3P3, Canada

#29 LGG Media

  • best digital marketing agencies in Canada 2023 - LGG Media
    Score
    9.67
  • best digital marketing companies in Canada 2023 - LGG Media
    Company profile
    Our company can develop a digital marketing strategy with improving market share, increasing brand awareness, and driving revenue growth. Our in-house digital marketing team will work with you to develop and execute a fully customized plan to meet your revenue objectives and deliver measurable growth and maximize return on investment.
  • top digital marketing agencies in Canada 2023 - LGG Media
    Contact details
    https://www.lgg.media
    16137038739
    Address: 2435 Holly Ln #100, Ottawa, Ontario K1V 7P2, Canada

  • best digital marketing agencies in Canada 2023 - Elite Digital
    Score
    9.66
  • best digital marketing companies in Canada 2023 - Elite Digital
    Company profile
    As an award-winning digital marketing agency, Elite Digital fuses marketing savvy with cutting-edge digital strategy and expertise to deliver campaigns that drive results. With the most innovative minds in digital marketing under one roof, Elite Digital provides expertise in social media marketing, SEO, SEM, content marketing, web design, and far beyond.
  • top digital marketing agencies in Canada 2023 - Elite Digital
    Contact details
    https://elitedigitalagency.com
    4167476111
    Address: 5511 Steeles Ave. West, Suite 200, Toronto, ON M9L 1S7, Canada

See also best digital marketing agencies in Vancouver and Toronto

What You Need to Think About When Rating the Best Digital Agencies in Canada

Choosing a Canada digital marketing agency isn’t always easy – so what do you need to think about when rating your shortlist? This piece will help you decide.
Technology moves at such a rapid pace today that you might find it’s becoming harder than ever before to stay one step ahead of your business digital marketing. Yet, it’s vitally important because without effective digital marketing, businesses lay themselves wide open to being left behind.

Consumers today have so much choice that it’s easy to switch from one brand to another – especially when the other brand’s digital marketing strategy is so effective, it’s hard to ignore. Even with a strong marketing team at the helm of a business, there’s often need for outside consultants, with a combination of digital technology expertise and marketing genius to bring a different angle to businesses.

More business leaders are looking to either completely outsource their digital marketing needs or to bring onboard an outside digital marketing agency to complement their in-house team. However, making the right decision is crucial, especially if a business is looking to completely overhaul their digital marketing approach. Making an ill-informed decision could lead to disastrous results for the future of your business; loss of loyal clients, lack of visibility both on and offline – not to mention leave a hole in the marketing budget!

So how do you rate agencies when it comes to outsourcing your digital marketing? This piece will help you to decide how you rate digital agencies, so you make a sound decision.

What Are Your Digital Marketing Goals?

Before you start looking for a digital marketing agency, you should think about your goals. Your overall business strategy will no doubt include your marketing targets and your entire team need to understand what it is you want to achieve.  Next, it’s all about how you’re going to achieve those goals.  In terms of digital marketing strategy, there are a lot of ingredients to help deliver success – and all of those ingredients should be provided by any top digital marketing agency.  So what should your strategy target?

Is Your Website Performing?

It’s always a good idea to review your website periodically, compare it to your competitors websites an consider whether it’s responding to your customers requirements. Essential elements of an effective website include a responsive website that functions according to today’s needs. It should be easy to update and intuitive too. Today’s websites aren’t static. If you can engage your customer through an interactive website, it will serve you better. A professional digital marketing agency should be able to tell you what your website needs to do to perform – and if they can’t, then they won’t be right for you.

Do You Need SEO
(Search Engine Optimisation?)

Within your website review, you should think about your SEO strategy (search engine optimisation). Obviously, there’s no way that your website will be visible for every single search term a customer might use! However, you can target customers for your most important search terms and SEO needs to be woven into your content, applied to blogs and articles, and the back end of your website to get you seen. Revisit your SEO strategy at least quarterly to check it’s performing to the optimum. While it might sound daunting, a quality digital marketing agency will understand exactly what’s needed to make sure you are visible online for key search terms and if they can’t do that, then they won’t be a good fit.

How Are You Going to Advertise?

In terms of digital advertising there are so many avenues you can take. There are web banners, pop-ups and Pay Per Click, more “traditional” forms of advertising online. You can advertise on your own website too – and allow trusted third-parties to advertise on your website, therefore generating additional revenue. These are all routes you might want to explore if you’re not exploring them already.

As for Pay Per Click, there’s real beauty in this form of online advertising because it guarantees a place at the top of search results on Google, so you do get visibility plus PPC actually targets your exact customer when it’s done properly, even down to when they search online and at what time! It’s a highly effective digital marketing strategy that doesn’t involve a contract either, so you can pause it, change it or stop it altogether whenever you want. A reputable digital marketing agency should be able to do all of this and more on your behalf and you should base your decision making on whether or not they will be able to craft an effective PPC and advertising campaign for you.

Social Media

Every single business should have some form of social media presence. Without it, you definitely risk losing out and with more than 4.62 billion social media users worldwide, if you’re not using it you are without doubt, missing out. Not only is social media a proven method of attracting and engaging with customers but it’s another way to get your business or brand in front of your perfect customer. You can also advertise on social media and use various models of PPC. Then of course, there’s social media influencing and perhaps your industry sector could benefit from an influencer? An expert digital agency should be able to guide you on influencing.

The trouble is understanding which social media network is right for you. There’s no point in opening up an account on every single social media platform if you don’t know what platforms your customers use. A reputable digital marketing agency will be able to advise what the best networks are according to your demographics, set your social media up and maintain it for you. Rate your shortlist on their social media expertise.

What’s Your Budget?

There’s a lot to think about – but you do need to consider other essential factors too – such as what your budget is! No quality agency will take on your digital marketing for zero and if they do offer to do it for a low cost, they probably won’t deliver the results you want. So what should you expect to pay?

Good question and there’s no one-size-fits-all answer! You know what your budget is and if your budget isn’t large then you need to prioritise what’s important to you. It might be to get your website up-to-scratch to cope with today’s technology. Or it could be that you want to get to the top of Google for a few products or services? Perhaps you want to increase your social media presence? Think about what you want to happen in the long-term and your priorities to get there and take this information to different digital agencies along with your budget. See what they suggest and what they believe they can do for you for what you can spend.

Most digital agencies will work within your budget and may suggest either a fixed price contract or a monthly retainer but how do you want to work? Some businesses pay a fixed retainer with a percentage on results and others prefer a flat fee. Don’t be afraid of negotiating – after all, you’re in business and digital agencies are certainly used to the question.

What Should You Ask Your Digital Agency?

If you’ve defined your goals, listed your priorities and you know your budget the next stage is to find the right digital marketing partner. There are a few things you should look out for and some questions worth asking before you make the final decision and sign on the dotted line.

  • Don’t be railroaded into choosing an agency, a push agency won’t be the right partner for you. Of course, every digital agency will be trying to sell you their services but if you feel pressure now, imagine what that will be like in the future!

  • Ask to see examples of how they’ve performed in the past, with genuine case studies and contact some of the companies to see if they were happy with the work done. If their reputation precedes them, it will become very clear when you talk to someone who’s used their services.

  • Check their website. Do they have any credentials or certifications? Look at their social media presence too, if they promise to grow your social media presence but they don’t do much on their own social media or have few followers or little engagement then that should raise a red flag.

  • Do they speak your language? We’re not talking about English or French or German – we’re talking about how they explain what they can do. There are plenty of digital agencies that throw out a load of technical jargon that sounds good – but what does it actually mean? You need an agency on your level, who you can clearly understand and who doesn’t try to blind you with technical science.

  • Can you do a trial run? Tying yourself into a 12-month contract is quite a big responsibility especially if you’re paying a lot of money. Some agencies might offer you a trial 3-month period. It’s always worth asking. The long-term ideal is that you build rapport and trust, and therefore a lasting relationship.

  • How well do they know your market? There’s no point in choosing an agency who doesn’t specialise in your area or at least understand your area. There are agencies that specialise in finance or e-commerce, or education, choose one that works in your sector.

  • What services do they offer? If you want an agency to focus on a few areas, check that they cover what you need. There’s no point in contracting a digital marketing agency to focus on your SEO if you want them to overhaul your website too. It’s better to select an agency who can cover a variety of services, so you don’t have to look elsewhere in a few months.

  • How do they measure results? You want results obviously so ask how your agency is going to measure your results and how often. What will the key performance indicators (LPIs) be? What will the results be measured against? Will they send weekly reports or monthly reports? How will they format the reports and ask to see examples to make sure you can read them.

Final words

As with an overall business strategy, digital marketing needs to be examined very regularly to make sure that it is working. Likewise, if you are employing some methods that aren’t performing for your business, rather than discarding them, it’s worth spending some time to find out why. Perhaps they’re not being implemented as well as they could be? A top-performing digital marketing company will also look at everything you do as a company and make their own suggestions. Along with your own digital marketing strategy and their initiative and ideas, if you choose a really strong, professional agency you should see a sizable shift in results fairly quickly. Based on all of the above points, if you’re struggling to select a digital agency, rate them on each digital marketing area to help you assess which will work best for your needs.

Best digital marketing agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Canada (Ottawa)
  • the number of brand mentions in Google Canada (Ottawa)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year