30BEST.NET - RATING AGENCY
AUSTRALIA JANUARY, 2023

The Best Digital Marketing Agencies in AUSTRALIA 2023

This rating was updated on:
1st of January 2023
Understanding the world of digital marketing is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional digital marketing agency to address their Google visibility challenges. Choosing the right digital marketing company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best digital marketing agencies in Australia is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in Sydney, Melbourne, Brisbane, Perth and Canberra. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.

#1 Reform Digital

  • best digital marketing agencies in Australia 2023 - Reform Digital
    Score
    9.98
  • best digital marketing companies in Australia 2023 - Reform Digital
    Company profile
    Our team were put on this earth to help imrove the digital landscape and provide transparent and effective digital strategies to our clients. By focusing heavily on conversions and understanding the customers needs to provide a custom solution, we are able to establish long term partnerships with our clients that transform their marketing campaigns.
  • top digital marketing agencies in Australia 2023 - Reform Digital
    Contact details
    https://reformdigital.com.au
    0385648509
    Address: 80 2/1341 Dandenong RdChadstone VIC 3148, Australia

  • best digital marketing agencies in Australia 2023 - Clearwater
    Score
    9.97
  • best digital marketing companies in Australia 2023 - Clearwater
    Company profile
    Clearwater will partner with you to translate your digital goals and objectives into business growth and success. Our team is committed to delivering transformative digital marketing performance and management for our clients and partners. Digital success starts with a plan, a vision, and the capability, focus and commitment of a team that can bring it to life.
  • top digital marketing agencies in Australia 2023 - Clearwater
    Contact details
    https://clearwateragency.com.au
    1300796122
    Address: Level 6, 19 William St, Cremorne VIC 3121, Australia

  • best digital marketing agencies in Australia 2023 - Megaphone
    Score
    9.96
  • best digital marketing companies in Australia 2023 - Megaphone
    Company profile
    We are a full-service agency, focused on money-making strategies with our award-winning testing vortex to get you results faster, smarter and more reliably. As experts in social, Google ads, email, creative, SEO and more – we find your digital recipe for success.
  • top digital marketing agencies in Australia 2023 - Megaphone
    Contact details
    https://megaphone.com.au
    1300991526
    Address: 1/3 658 Church St, Richmond VIC 3121, Australia

#4 Online Marketing Gurus

  • best digital marketing agencies in Australia 2023 - Online Marketing Gurus
    Score
    9.95
  • best digital marketing companies in Australia 2023 - Online Marketing Gurus
    Company profile
    Online Marketing Gurus is a results-based digital strategy agency you can trust to unlock your business’s potential and reach more customers. Our team are experts in digital. We get to know your business goals and advise on how many or few of our channels should be leveraged together to achieve results as quickly as you need them.
  • top digital marketing agencies in Australia 2023 - Online Marketing Gurus
    Contact details
    https://www.onlinemarketinggurus.com.au
    1300433071
    Address: 127 Alexander St, Crows Nest NSW 2065, Australia

  • best digital marketing agencies in Australia 2023 - Intesols
    Score
    9.94
  • best digital marketing companies in Australia 2023 - Intesols
    Company profile
    Our team of experts have intelligent solutions for all those digital areas of your business that you either don’t understand or simply don’t want to. Our goal is to provide intelligent and customised digital solutions. Whether it’s web design, mobile apps, e-catalog, e-commerce store or online marketing, we have some of the best talent at our disposal.
  • top digital marketing agencies in Australia 2023 - Intesols
    Contact details
    https://www.intesols.com.au
    +610395532824
    Address: 5/860 Nepean Hwy, Hampton East VIC 3188, Australia

#6 Australian Internet Advertising

  • best digital marketing agencies in Australia 2023 - Australian Internet Advertising
    Score
    9.93
  • best digital marketing companies in Australia 2023 - Australian Internet Advertising
    Company profile
    AIA is a Sydney based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work! Our Vision: is to create the best digital marketing experience for everyone. Our Mission: is to be the most transparent, authentic, and effective digital marketing agency in Australia.
  • top digital marketing agencies in Australia 2023 - Australian Internet Advertising
    Contact details
    https://aiad.com.au
    0290624022
    Address: 502/657 Pacific Hwy, St Leonards NSW 2065, Australia

  • best digital marketing agencies in Australia 2023 - Digital Eagles
    Score
    9.92
  • best digital marketing companies in Australia 2023 - Digital Eagles
    Company profile
    This is where smart tactics come in. We are an omni-channel marketing agency in Melbourne that’s dedicated to helping businesses solidify their online presence. Armed with an abundance of tools and fuelled by expert knowledge, our team of digital strategists work diligently to bring your brand to life.
  • top digital marketing agencies in Australia 2023 - Digital Eagles
    Contact details
    https://www.digitaleagles.com.au
    1300662225
    Address: Level 2, 161 Collins St, Melbourne VIC 3000, Australia

  • best digital marketing agencies in Australia 2023 - Local Digital
    Score
    9.91
  • best digital marketing companies in Australia 2023 - Local Digital
    Company profile
    We’re not an aggressive sales operation trying to grow our own business at the expense of yours. Instead, we choose to focus on only a handful of clients at a time. This allows us to dedicate the resources it takes to understand and grow your business online – and ultimately rewards both of us.
  • top digital marketing agencies in Australia 2023 - Local Digital
    Contact details
    https://www.localdigital.com.au
    1300896007
    Address: Suite 2, Level 4/9 George St, Parramatta NSW 2150, Australia

  • best digital marketing agencies in Australia 2023 - Sixgun
    Score
    9.90
  • best digital marketing companies in Australia 2023 - Sixgun
    Company profile
    Melbourne’s leading boutique digital marketing agency. Our technicians work closely with you and your team to become an essential part of your company. This approach ensures crystal clear communication and a detailed understanding of your industry and goals, enabling us to create work of exceptional quality, quickly and effectively.
  • top digital marketing agencies in Australia 2023 - Sixgun
    Contact details
    https://sixgun.com.au
    1300127361
    Address: 575 Bourke St, Melbourne VIC 3000, Australia

  • best digital marketing agencies in Australia 2023 - AdVisible
    Score
    9.89
  • best digital marketing companies in Australia 2023 - AdVisible
    Company profile
    Our digital marketing specialists build a tailored top-line strategy that will help you reach your goals. From targeting to ad formats and content, we meticulously craft campaigns that will deliver the best ROI. We put our versatile digital marketing skill sets to work and implement your campaigns with speed and precision — so you get the results you deserve, sooner.
  • top digital marketing agencies in Australia 2023 - AdVisible
    Contact details
    https://advisible.com.au
    1300812447
    Address: Suite 302, Level 3, 120 Sussex St, Sydney NSW 2000, Australia

#11 Direct Clicks

  • best digital marketing agencies in Australia 2023 - Direct Clicks
    Score
    9.88
  • best digital marketing companies in Australia 2023 - Direct Clicks
    Company profile
    Direct Clicks in one of Australia's top digital agencies, providing a range of services including Google advertising, Search engine optimization (SEO), websites design & development, social media marketing & advertising and many more services that help many businesses exist online.
  • top digital marketing agencies in Australia 2023 - Direct Clicks
    Contact details
    https://directclicks.com.au
    1800007089
    Address: Suite 4, Level 9/171 Clarence St, Sydney NSW 2000, Australia

  • best digital marketing agencies in Australia 2023 - Bonfire
    Score
    9.87
  • best digital marketing companies in Australia 2023 - Bonfire
    Company profile
    Bonfire isn’t just another digital marketing agency. We deliver results for our valued customers – businesses whom we see as partners. Our focus and passion for data-driven outcomes have cemented our position as one of Australia’s leading digital performance agencies. Return on investment (ROI) is the foundation of everything we do.
  • top digital marketing agencies in Australia 2023 - Bonfire
    Contact details
    https://www.bonfire.com.au
    1800954537
    Address: 1/1 Rokeby Road, Subiaco WA 6008, Australia

  • best digital marketing agencies in Australia 2023 - Zeal Digital
    Score
    9.86
  • best digital marketing companies in Australia 2023 - Zeal Digital
    Company profile
    Results are the best parameters to gauge the success of a project or a venture hence it is quintessential that we bring out the finest work to achieve them. Thinking out of the box we inculcate our hard work and innovation into a domino effect making every move the right one. We do a thorough planning before the final execution.
  • top digital marketing agencies in Australia 2023 - Zeal Digital
    Contact details
    https://www.zealdigital.com.au
    1300269414
    Address: 111 Phillip Street, Parramatta NSW 2150, Australia

  • best digital marketing agencies in Australia 2023 - Insil
    Score
    9.85
  • best digital marketing companies in Australia 2023 - Insil
    Company profile
    Insil is recognised as a boutique Australian marketing agency. Our core focus has always been to serve our customers. Through our holistic customer-centric approach we analyse, and developing marketing & sales outputs that closely align with our customers objectives, taking into account all of their internal & external actives.
  • top digital marketing agencies in Australia 2023 - Insil
    Contact details
    https://www.insil.com.au
    +610280741656
    Address: Level 13, 1303/83 Mount St, North Sydney NSW 2060, Australia

  • best digital marketing agencies in Australia 2023 - Shout Digital
    Score
    9.84
  • best digital marketing companies in Australia 2023 - Shout Digital
    Company profile
    The best result could be performed by using the behavioural insights in the data, our knowledge of platform behaviour, and a deep understanding of how customers use digital media, we create a holistic, multi-channel plan to create a coherent and consistent, accountable campaign which gets results. That's what our company about.
  • top digital marketing agencies in Australia 2023 - Shout Digital
    Contact details
    https://www.shoutdigital.com.au
    0390685266
    Address: Suite 1308/109 Pitt St, Sydney NSW 2000, Australia

#16 Rocket Agency

  • best digital marketing agencies in Australia 2023 - Rocket Agency
    Score
    9.83
  • best digital marketing companies in Australia 2023 - Rocket Agency
    Company profile
    We’re an award-winning agency of 50+ digital marketing specialists. Our sole focus is on fuelling the business growth of our clients through digital channels. we can scale up or down as needed and quickly adapt, regardless of the challenge or opportunity, to changes that occur.
  • top digital marketing agencies in Australia 2023 - Rocket Agency
    Contact details
    https://rocketagency.com.au
    1300059620
    Address: Level 1/137 Devonshire Street, Surry Hills NSW 2010, Australia

  • best digital marketing agencies in Australia 2023 - Impressive
    Score
    9.82
  • best digital marketing companies in Australia 2023 - Impressive
    Company profile
    Driven by data, we put together smart, multi-channel approaches for the businesses we work with, that integrates the channels we know will deliver the right results. We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
  • top digital marketing agencies in Australia 2023 - Impressive
    Contact details
    https://impressive.com.au
    1300191943
    Address: Level 4/11 Wilson St, South Yarra VIC 3141, Australia

  • best digital marketing agencies in Australia 2023 - Emote Digital
    Score
    9.81
  • best digital marketing companies in Australia 2023 - Emote Digital
    Company profile
    Our services include - digital marketing; search engine optimisation, search engine advertising, social media advertising, social media management and marketing. We are Google and Meta partners as well. We also design and build custom websites for all industries including corporate websites, eCommerce and business to business portals and complex integrations.
  • top digital marketing agencies in Australia 2023 - Emote Digital
    Contact details
    https://www.emotedigital.com.au
    0398552304
    Address: 6/13 Church St, Hawthorn VIC 3122, Australia

#19 Digital Nomads HQ

  • best digital marketing agencies in Australia 2023 - Digital Nomads HQ
    Score
    9.80
  • best digital marketing companies in Australia 2023 - Digital Nomads HQ
    Company profile
    Digital Nomads HQ is a digital marketing agency offering businesses the full package of online marketing tools. We’re a local agency representing national brands, driven by a talented team who look at marketing holistically, perpetually asking “What is the best outcome for your business objective?”
  • top digital marketing agencies in Australia 2023 - Digital Nomads HQ
    Contact details
    https://digitalnomadshq.com.au
    1300633100
    Address: 3/2 Akeringa Place, Mooloolaba QLD 4557, Australia

  • best digital marketing agencies in Australia 2023 - Visual Marketing
    Score
    9.79
  • best digital marketing companies in Australia 2023 - Visual Marketing
    Company profile
    As a digital marketing company we have a highly skilled team of professionals in a variety of specialist fields covering the full digital marketing toolbox and offering our clients a one-stop-shop solution so the buck stops with us!
  • top digital marketing agencies in Australia 2023 - Visual Marketing
    Contact details
    https://www.visualmarketing.com.au
    1300158708
    Address: 42 Bundall Rd, Suite 17, The Pegasus Centre Bundall Qld 4217, Australia

  • best digital marketing agencies in Australia 2023 - Reload Media
    Score
    9.78
  • best digital marketing companies in Australia 2023 - Reload Media
    Company profile
    Our Performance Marketing specialists balance customer-centric tactics with a data-driven mindset to drive growth, awareness and conversions. We’ll work closely with you to continually optimise campaigns using industry best practices, multi-channel tactics and machine learning capabilities. Reload utilises an innovative customer-centric approach to land your brand in front of your ideal customers, implementing a multi-channel media mix across all leading platforms.
  • top digital marketing agencies in Australia 2023 - Reload Media
    Contact details
    https://www.reloadmedia.com.au
    1300714146
    Address: Level 5, 11 Finchley Street, Milton, Queensland, Australia 4064

  • best digital marketing agencies in Australia 2023 - Digital Movement
    Score
    9.77
  • best digital marketing companies in Australia 2023 - Digital Movement
    Company profile
    We work with an Australian based digital marketing specialist that will not only work to create a high performing marketing campaign for your business, but will also be available to you directly via both mobile and email to ensure any queries you might have are answered without any headaches.
  • top digital marketing agencies in Australia 2023 - Digital Movement
    Contact details
    https://www.digitalmovement.com.au
    1300988161
    Address: Level 3, 480 Collins Street, Melbourne VIC 3000, Australia

  • best digital marketing agencies in Australia 2023 - Eloquent
    Score
    9.76
  • best digital marketing companies in Australia 2023 - Eloquent
    Company profile
    At Eloquent, we use a unique blend of cutting edge marketing tactics combined with advanced sales strategy and neuromarketing to deliver marketing campaigns that help you generate revenue over the short and long term. A digital marketing agency aligned with it’s clients business goals, focused on helping them grow.
  • top digital marketing agencies in Australia 2023 - Eloquent
    Contact details
    https://www.eloquent.com.au
    1300265233
    Address: Level 35, Tower One Barangaroo, 100 Barangaroo Ave, Sydney NSW 2000, Australia

#24 King Kong

  • best digital marketing agencies in Australia 2023 - King Kong
    Score
    9.75
  • best digital marketing companies in Australia 2023 - King Kong
    Company profile
    Everything we do is aimed at helping our clients maximise the amount of sales & leads they generate. We do this through increasing website traffic, improving conversion rates and implementing the latest ahead of the curve marketing strategies to grow revenue. We specialise in one thing, growing business.
  • top digital marketing agencies in Australia 2023 - King Kong
    Contact details
    https://kingkong.co
    1300858250
    Address: Level 1/12 River St, South Yarra VIC 3141, Australia

  • best digital marketing agencies in Australia 2023 - Clickmatix
    Score
    9.74
  • best digital marketing companies in Australia 2023 - Clickmatix
    Company profile
    Clickmatix started with a passion for highly refined digital marketing techniques that put businesses where they deserve to be - at the very top. Having paved our own path through tried and tested campaigns across search engine marketing, social media, pay-per-click advertising, and careful growth hacking, we leveraged our own skillsets to land us where we are now.
  • top digital marketing agencies in Australia 2023 - Clickmatix
    Contact details
    https://www.clickmatix.com.au
    1300159314
    Address: Suite 409, 838 Collins Street, Docklands VIC 3008, Australia

#26 Defiant Digital

  • best digital marketing agencies in Australia 2023 - Defiant Digital
    Score
    9.73
  • best digital marketing companies in Australia 2023 - Defiant Digital
    Company profile
    Our ads go through a meticulous process designed by seasoned performance marketers. We create content with conversions at the forefront of our strategy and plug our media buying team in for consistent data-driven production and iteration. Creative is a big part of what we do, but it’s only part of a larger framework that is designed to deliver performance.
  • top digital marketing agencies in Australia 2023 - Defiant Digital
    Contact details
    https://defiantdigital.com.au
    1300997212
    Address: L21/133 Castlereagh Street, Sydney NSW 2000, Australia

  • best digital marketing agencies in Australia 2023 - Digital Next
    Score
    9.72
  • best digital marketing companies in Australia 2023 - Digital Next
    Company profile
    By first distilling how your customers arrive at this purchasing decision, our digital marketing experts based in Melbourne & Brisbane will deploy digital marketing strategies that follow parallel with what your customers are actively seeking on the internet. It starts with the search intent and ends with CRO.
  • top digital marketing agencies in Australia 2023 - Digital Next
    Contact details
    https://www.digitalnext.com.au
    +610396994585
    Address: 133 Buckhurst St, South Melbourne VIC 3205, Australia

  • best digital marketing agencies in Australia 2023 - Alpha Digital
    Score
    9.71
  • best digital marketing companies in Australia 2023 - Alpha Digital
    Company profile
    Our company is digital marketing agency with a wide range of channels and platforms to deliver multi-channel digital marketing solutions including; Search Engine Optimisation, Paid Pay Per Click Advertising, and more. Our approach combines analytical data, innovative technology and strategic business thinking to meet our client’s goals weather that be; e-commerce sales, in-store traffic, leads, driving awareness or something else.
  • top digital marketing agencies in Australia 2023 - Alpha Digital
    Contact details
    https://www.alphadigital.com.au
    0730409988
    Address: 20 Agnes Street, Fortitude Valley QLD 4006, Australia

#29 Nifty Marketing

  • best digital marketing agencies in Australia 2023 - Nifty Marketing
    Score
    9.70
  • best digital marketing companies in Australia 2023 - Nifty Marketing
    Company profile
    Nifty is a digital marketing company that work ethic and hospitality and created marketing service that simply gets the job done. We provide Wordpress Website Development, content strategy and marketing, SEO, Local, Paid, and Social campaigns with a dash of Email if the occasion calls for it.
  • top digital marketing agencies in Australia 2023 - Nifty Marketing
    Contact details
    https://niftymarketing.com.au
    1300164389
    Address: Australia Ave, Sydney Olympic Park NSW 2127, Australia

#30 Arrow Digital

  • best digital marketing agencies in Australia 2023 - Arrow Digital
    Score
    9.69
  • best digital marketing companies in Australia 2023 - Arrow Digital
    Company profile
    A strong team of strategic marketers and digital specialists with expertise in integrated marketing methods, we are fueled by a genuine love of marketing and extracting the highest profits for our clients, cementing their hold in their respective markets. We know how to deliver exceptional and measurable results for our diverse client base.
  • top digital marketing agencies in Australia 2023 - Arrow Digital
    Contact details
    https://arrowdigital.com.au
    1300766665
    Address: 808/1 Queens Road, Melbourne VIC 3004, Australia

What You Need to Think About When Rating the Best Digital Agencies in Australia

Choosing an Australia digital marketing agency isn’t always easy – so what do you need to think about when rating your shortlist? This piece will help you decide.
Technology moves at such a rapid pace today that you might find it’s becoming harder than ever before to stay one step ahead of your business’ digital marketing.  Yet, it’s vitally important because without effective digital marketing, businesses lay themselves wide open to being left behind.  

Consumers today have so much choice that it’s easy to switch from one brand to another – especially when the other brand’s digital marketing strategy is so effective, it’s hard to ignore.  Even with a strong marketing team at the helm of a business, there’s often need for outside consultants, with a combination of digital technology expertise and marketing genius to bring a different angle to businesses.  

More business leaders are looking to either completely outsource their digital marketing needs or to bring onboard an outside digital marketing agency to complement their in-house team.  However, making the right decision is crucial, especially if a business is looking to completely overhaul their digital marketing approach. Making an ill-informed decision could lead to disastrous results for the future of your business; loss of loyal clients, lack of visibility both on and offline – not to mention leave a hole in the marketing budget!

So how do you rate agencies when it comes to outsourcing your digital marketing?  This piece will help you to decide how you rate digital agencies, so you make a sound decision.

What Are Your Digital Marketing Goals?

Before you start looking for a digital marketing agency in Australia, you should think about your goals. Your overall business strategy will no doubt include your marketing targets and your entire team need to understand what it is you want to achieve. Next, it's all about how you're going to achieve those goals. In terms of digital marketing strategy, there are a lot of ingredients to help deliver success – and all of those ingredients should be provided by any top digital marketing agency. So what should your strategy target?

Is Your Website Performing?

It’s always a good idea to review your website periodically, compare it to your competitors websites an consider whether it’s responding to your customers requirements. Essential elements of an effective website include a responsive website that functions according to today’s needs. It should be easy to update and intuitive too. Today’s websites aren’t static. If you can engage your customer through an interactive website, it will serve you better. A professional digital marketing agency should be able to tell you what your website needs to do to perform – and if they can’t, then they won’t be right for you.

Do You Need SEO (Search Engine Optimisation?)

Within your website review, you should think about your SEO strategy (search engine optimisation). Obviously, there’s no way that your website will be visible for every single search term a customer might use! However, you can target customers for your most important search terms and SEO needs to be woven into your content, applied to blogs and articles, and the back end of your website to get you seen. Revisit your SEO strategy at least quarterly to check it’s performing to the optimum. While it might sound daunting, a quality digital marketing agency will understand exactly what’s needed to make sure you are visible online for key search terms and if they can’t do that, then they won’t be a good fit.

How Are You Going to Advertise?

In terms of digital advertising there are so many avenues you can take. There are web banners, pop-ups and Pay Per Click, more “traditional” forms of advertising online. You can advertise on your own website too – and allow trusted third-parties to advertise on your website, therefore generating additional revenue. These are all routes you might want to explore if you’re not exploring them already.

As for Pay Per Click, there’s real beauty in this form of online advertising because it guarantees a place at the top of search results on Google, so you do get visibility plus PPC actually targets your exact customer when it’s done properly, even down to when they search online and at what time! It’s a highly effective digital marketing strategy that doesn’t involve a contract either, so you can pause it, change it or stop it altogether whenever you want. A reputable digital marketing agency should be able to do all of this and more on your behalf and you should base your decision making on whether or not they will be able to craft an effective PPC and advertising campaign for you.

Social Media

Every single business should have some form of social media presence. Without it, you definitely risk losing out and with more than 4.62 billion social media users worldwide, if you’re not using it you are without doubt, missing out. Not only is social media a proven method of attracting and engaging with customers but it’s another way to get your business or brand in front of your perfect customer. You can also advertise on social media and use various models of PPC. Then of course, there’s social media influencing and perhaps your industry sector could benefit from an influencer? An expert digital agency should be able to guide you on influencing.

The trouble is understanding which social media network is right for you. There’s no point in opening up an account on every single social media platform if you don’t know what platforms your customers use. A reputable digital marketing agency will be able to advise what the best networks are according to your demographics, set your social media up and maintain it for you. Rate your shortlist on their social media expertise.

What’s Your Budget?

There’s a lot to think about – but you do need to consider other essential factors too – such as what your budget is! No quality agency will take on your digital marketing for zero and if they do offer to do it for a low cost, they probably won’t deliver the results you want. So what should you expect to pay?

Good question and there’s no one-size-fits-all answer! You know what your budget is and if your budget isn’t large then you need to prioritise what’s important to you. It might be to get your website up-to-scratch to cope with today’s technology. Or it could be that you want to get to the top of Google for a few products or services? Perhaps you want to increase your social media presence? Think about what you want to happen in the long-term and your priorities to get there and take this information to different digital agencies along with your budget. See what they suggest and what they believe they can do for you for what you can spend.

Most digital agencies will work within your budget and may suggest either a fixed price contract or a monthly retainer but how do you want to work? Some businesses pay a fixed retainer with a percentage on results and others prefer a flat fee. Don’t be afraid of negotiating – after all, you’re in business and digital agencies are certainly used to the question.

What Should You Ask Your Digital Agency?

If you’ve defined your goals, listed your priorities and you know your budget the next stage is to find the right digital marketing partner. There are a few things you should look out for and some questions worth asking before you make the final decision and sign on the dotted line.

  • Don’t be railroaded into choosing an agency, a push agency won’t be the right partner for you. Of course, every digital agency will be trying to sell you their services but if you feel pressure now, imagine what that will be like in the future!

  • Ask to see examples of how they’ve performed in the past, with genuine case studies and contact some of the companies to see if they were happy with the work done. If their reputation precedes them, it will become very clear when you talk to someone who’s used their services.

  • Check their website. Do they have any credentials or certifications? Look at their social media presence too, if they promise to grow your social media presence but they don’t do much on their own social media or have few followers or little engagement then that should raise a red flag.

  • Do they speak your language? We’re not talking about English or French or German – we’re talking about how they explain what they can do. There are plenty of digital agencies that throw out a load of technical jargon that sounds good – but what does it actually mean? You need an agency on your level, who you can clearly understand and who doesn’t try to blind you with technical science.

  • Can you do a trial run? Tying yourself into a 12-month contract is quite a big responsibility especially if you’re paying a lot of money. Some agencies might offer you a trial 3-month period. It’s always worth asking. The long-term ideal is that you build rapport and trust, and therefore a lasting relationship.

  • How well do they know your market? There’s no point in choosing an agency who doesn’t specialise in your area or at least understand your area. There are agencies that specialise in finance or e-commerce, or education, choose one that works in your sector.

  • What services do they offer? If you want an agency to focus on a few areas, check that they cover what you need. There’s no point in contracting a digital marketing agency to focus on your SEO if you want them to overhaul your website too. It’s better to select an agency who can cover a variety of services, so you don’t have to look elsewhere in a few months.

  • How do they measure results? You want results obviously so ask how your agency is going to measure your results and how often. What will the key performance indicators (LPIs) be? What will the results be measured against? Will they send weekly reports or monthly reports? How will they format the reports and ask to see examples to make sure you can read them.

Final words

As with an overall business strategy, digital marketing needs to be examined very regularly to make sure that it is working. Likewise, if you are employing some methods that aren’t performing for your business, rather than discarding them, it’s worth spending some time to find out why. Perhaps they’re not being implemented as well as they could be? A top-performing digital marketing company will also look at everything you do as a company and make their own suggestions. Along with your own digital marketing strategy and their initiative and ideas, if you choose a really strong, professional agency you should see a sizable shift in results fairly quickly. Based on all of the above points, if you’re struggling to select a digital agency, rate them on each digital marketing area to help you assess which will work best for your needs.

Best Digital Marketing agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Australia (Canberra)
  • the number of brand mentions in Google Australia (Canberra)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year