30BEST.NET - RATING AGENCY
SWITZERLAND JANUARY, 2023

The Best PR Agencies in SWITZERLAND 2023

This rating was updated on:
16th of January 2023
Understanding the world of pr is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional pr agency to address their Google visibility challenges. Choosing the right pr company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best pr agencies in Switzerland is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in Zurich, Geneva, Basel, Lausanne and Bern. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
  • best pr agencies in Switzerland 2023 - Prfact
    Score
    9.98
  • best pr companies in Switzerland 2023 - Prfact
    Company profile
    We develop integrated communication concepts. With strategy, innovation, creativity, a broad know-how and good contacts, we provide your brand with visibility, content and credibility. Sustainably. Not only in good times, of course, but also in times of crisis. Get in touch with us and then we can help your business grow.
  • top pr agencies in Switzerland 2023 - Prfact
    Contact details
    https://prfact.ch
    +41433220110
    Address: Seefeldstrasse 229, 8008 Zürich, Switzerland

#2 Brand Affairs

  • best pr agencies in Switzerland 2023 - Brand Affairs
    Score
    9.97
  • best pr companies in Switzerland 2023 - Brand Affairs
    Company profile
    We are a communications agency with operations in Zurich and across the whole of Switzerland. We have a team of more than 20 consultants and advisors, complemented by a strong network of external experts and partners, advising and providing support to our clients across the DACH region and internationally.
  • top pr agencies in Switzerland 2023 - Brand Affairs
    Contact details
    https://brandaffairs.ch
    +41442548000
    Address: Mühlebachstrasse 8, 8008 Zürich, Switzerland

  • best pr agencies in Switzerland 2023 - CHANGES
    Score
    9.96
  • best pr companies in Switzerland 2023 - CHANGES
    Company profile
    Digital marketing & PR agency CHANGES is a professional team of digital marketing, web design and comms experts with a proven track record in 44 countries. Agency CHANGES, as of January 2023, executes digital strategy of 38 clients. Forbes Global 2000 company reported a case with 9500+ keywords on Google TOP-3 in 2022 where SEO has been executed by CHANGES.
  • top pr agencies in Switzerland 2023 - CHANGES
    Contact details
    https://changes.agency
    +442032393922
    Address: 7 Bell Yard, London WC2A 2JR, United Kingdom

  • best pr agencies in Switzerland 2023 - Schriber
    Score
    9.95
  • best pr companies in Switzerland 2023 - Schriber
    Company profile
    Thanks to many years of experience in journalism, Schriber knows exactly when editors take the bait of a media release – and when they hit the delete button without hesitation. If you want to be seen, read and heard despite the daily flood of information, you have to act accordingly. Schriber helps you strike the right note when going public.
  • top pr agencies in Switzerland 2023 - Schriber
    Contact details
    https://www.schriber-kommunikation.ch
    +41795123375
    Address: Denkmalstrasse 21, 6006 Luzern

  • best pr agencies in Switzerland 2023 - open up
    Score
    9.94
  • best pr companies in Switzerland 2023 - open up
    Company profile
    open up is a Zurich agency for communication and PR. We combine many years of diverse experience in the journalistic preparation of content, in communication consulting and in brand positioning. We specialize in PR services, but are not afraid of contact with other disciplines. Thanks to our strong partner network, we can offer our customers integrated solutions.
  • top pr agencies in Switzerland 2023 - open up
    Contact details
    https://www.open-up.ch
    +41442959070
    Address: Molkenstrasse 8, 8004 Zürich

  • best pr agencies in Switzerland 2023 - Contcept
    Score
    9.93
  • best pr companies in Switzerland 2023 - Contcept
    Company profile
    We maintain our large and personal network of relationships with media professionals, bloggers and influencers in the DACH region on a daily basis. We see it as a craft to design and send inspiring and competent stories and creative content in such a way that they are well received.
  • top pr agencies in Switzerland 2023 - Contcept
    Contact details
    https://www.contcept.ch
    +41435013300
    Address: Hardturmstrasse 76, 8005 Zürich

#7 PR Suisse

  • best pr agencies in Switzerland 2023 - PR Suisse
    Score
    9.92
  • best pr companies in Switzerland 2023 - PR Suisse
    Company profile
    PR Suisse (Swiss Public Relations Association) is the Swiss professional association of PR and communications professionals with around 1,500 members. The main tasks include promoting the reputation of the profession, the acceptance of public relations, the recognition of the industry in the public and a qualitatively impeccable education and training.
  • top pr agencies in Switzerland 2023 - PR Suisse
    Contact details
    https://zspr.ch
    +41774064252
    Address: Schaffhauserstrasse 2, 8042 Zürich, Switzerland

  • best pr agencies in Switzerland 2023 - Ofner
    Score
    9.91
  • best pr companies in Switzerland 2023 - Ofner
    Company profile
    We are Ofner & Partner, an agency for PR and communication. Our home is the city of Zug. Our PR agency and text agency stands for careful analyses, logical strategies, relevant content, individual solutions and long-term success. You can also count on us when communication matters. Crisis communication and reputation management are part of our industry expertise.
  • top pr agencies in Switzerland 2023 - Ofner
    Contact details
    https://www.ofner.ch
    +41434668080
    Address: Bundesstrasse 17, 6300 Zug, Switzerland

  • best pr agencies in Switzerland 2023 - Simon&Co
    Score
    9.90
  • best pr companies in Switzerland 2023 - Simon&Co
    Company profile
    Simon&Co offers you a strategic-minded and client oriented consultancy that supports your business development at any stage. Based in Lausanne, Switzerland, the agency collaborates with national and international networks of professionals from relevant sectors to provide the best integrated services for your tailored strategy. We know that time is valuable.
  • top pr agencies in Switzerland 2023 - Simon&Co
    Contact details
    https://simon-and-co.com
    +410215521525
    Address: Stockerstrasse 32, 8002 Zürich, Switzerland

  • best pr agencies in Switzerland 2023 - Creafactory
    Score
    9.89
  • best pr companies in Switzerland 2023 - Creafactory
    Company profile
    Creafactory offers full service in public relations, advertising, corporate identity, corporate design, branding and campaign management. The interdisciplinary Creafactory team combines individual skills from the fields of graphic and product design, digital/interactive media, text, market research, architecture, psychology and sociology. Contact us!
  • top pr agencies in Switzerland 2023 - Creafactory
    Contact details
    https://www.creafactory.ch
    +41417287000
    Address: Gotthardstrasse 31, 6300 Zug

  • best pr agencies in Switzerland 2023 - ftc
    Score
    9.88
  • best pr companies in Switzerland 2023 - ftc
    Company profile
    Communication and public relations agency based in Lausanne and Geneva, ftc has been putting its know-how at the service of companies, organizations and public authorities for more than 25 years. Our team of consultants has extensive experience and in-depth knowledge of the French-speaking Swiss context.
  • top pr agencies in Switzerland 2023 - ftc
    Contact details
    https://www.ftc.ch
    +41216147777
    Address: Avenue Dapples 54, 1006 Lausanne

#12 Sereina Schmidt

  • best pr agencies in Switzerland 2023 - Sereina Schmidt
    Score
    9.87
  • best pr companies in Switzerland 2023 - Sereina Schmidt
    Company profile
    We are a modern PR agency that provides individual services to all customers. We network to generate synergies and individual services for our partners. Apart from classical PR, we bring all instruments of modern communication in tune with each other like Marketing, Blogger Relations, Social Media Management, Consulting and Event Management.
  • top pr agencies in Switzerland 2023 - Sereina Schmidt
    Contact details
    https://www.schmidt.ch
    +41412494800
    Address: Leueweid 6, 6025 Neudorf, Switzerland

#13 Herzog Kommunikation

  • best pr agencies in Switzerland 2023 - Herzog Kommunikation
    Score
    9.86
  • best pr companies in Switzerland 2023 - Herzog Kommunikation
    Company profile
    Marketing Planner, Desktop Publisher and Online Marketing Manager. Proven skills in storytelling, writing specialist texts, spelling and translating into simple language. Many years of experience as an editor and in corporate communications for a global corporation. I have edited, shortened, corrected, researched or created countless texts for print, web and social media. Trust me!
  • top pr agencies in Switzerland 2023 - Herzog Kommunikation
    Contact details
    https://www.herzog-kommunikation.ch
    +41414600742
    Address: Felsenegg 13, 6204 Sempach, Switzerland

#14 TEAM Marketing

  • best pr agencies in Switzerland 2023 - TEAM Marketing
    Score
    9.85
  • best pr companies in Switzerland 2023 - TEAM Marketing
    Company profile
    Beyond a full-service sports marketing agency, TEAM is a trusted advisor. We understand the complexities of growing amazing properties and the value of long-term collaborations. No matter what, we are driven by our professional integrity, unwavering precision and meaningful collaboration. The result is outstanding quality and excellence in everything we do.
  • top pr agencies in Switzerland 2023 - TEAM Marketing
    Contact details
    https://www.team.ch
    +410413681818
    Address: Alpenquai 30, 6005 Luzern, Switzerland

  • best pr agencies in Switzerland 2023 - YOUR PR
    Score
    9.84
  • best pr companies in Switzerland 2023 - YOUR PR
    Company profile
    We are a small, fine and powerful communications agency, originally from the Grayling network and still benefiting from the advantages of the international partner. With us, YOU and your products and services are in the spotlight. YOU receive personal, creative and motivated support from our team, which "lives" every single brand and product in their portfolio.
  • top pr agencies in Switzerland 2023 - YOUR PR
    Contact details
    https://www.your-pr.ch
    +41764339129
    Address: Höschgasse 33, 8008 Zürich

  • best pr agencies in Switzerland 2023 - Prtools
    Score
    9.83
  • best pr companies in Switzerland 2023 - Prtools
    Company profile
    PRtools is a PR and content marketing agency. We combine versatile experience in marketing, sales and PR with helpful software tools. We think in terms of multimedia and implement campaigns that are assigned to PR and content or online marketing. We work in the heart of Switzerland in Lucerne, Zug and Zurich.
  • top pr agencies in Switzerland 2023 - Prtools
    Contact details
    https://www.prtools.ch
    +41415118180
    Address: Technopark Luzern, Platz 4 Root D4, 6039, Switzerland

#17 Andrea Hurschler

  • best pr agencies in Switzerland 2023 - Andrea Hurschler
    Score
    9.82
  • best pr companies in Switzerland 2023 - Andrea Hurschler
    Company profile
    Whether media releases, customer magazines or advertising reports: With good texts you ensure that your company is talked about in public. If you wish, I can take over your public relations work from A to Z as your press office. I am happy to cast a critical eye on your self-written texts and check them for spelling, grammar and style.
  • top pr agencies in Switzerland 2023 - Andrea Hurschler
    Contact details
    https://andreahurschler.ch
    +41416370389
    Address: Titlisstrasse, 6390 Engelberg, Switzerland

  • best pr agencies in Switzerland 2023 - epic
    Score
    9.81
  • best pr companies in Switzerland 2023 - epic
    Company profile
    The network agency epic from Lucerne gives your company a strong profile by using integrated communication strategy and tactics, sophistication and doer qualities, online and offline, text and image, information and interaction, specialist knowledge from communication, marketing and business administration. Get in touch with us!
  • top pr agencies in Switzerland 2023 - epic
    Contact details
    https://www.epic-kommunikation.ch
    +41414200051
    Address: Wesemlinstrasse 40, 6006 Luzern, Switzerland

  • best pr agencies in Switzerland 2023 - Giger Com
    Score
    9.80
  • best pr companies in Switzerland 2023 - Giger Com
    Company profile
    30 years of agency experience have turned me into a professional: I know what I can do. This security is a basic requirement for successful cooperation. My clients include national and international companies and organizations from various industries. I develop strategies and implement concepts with an optimal communication mix.
  • top pr agencies in Switzerland 2023 - Giger Com
    Contact details
    https://www.gigercom.ch
    +41794154838
    Address: Weinberghöhe 29, 6340 Baar

#20 Public Voice

  • best pr agencies in Switzerland 2023 - Public Voice
    Score
    9.79
  • best pr companies in Switzerland 2023 - Public Voice
    Company profile
    Public Voice is a PR, advertising and communications agency for business and politics. We distinguish ourselves by offering all services in the field of advertising and PR. You can entrust your advertising order to our specialists, starting with the advertising concept, through to the texts, graphic-creative implementation and printing.
  • top pr agencies in Switzerland 2023 - Public Voice
    Contact details
    https://www.public-voice.ch
    +41413774070
    Address: Klusenmatt 12, 6043 Adligenswil, Switzerland

  • best pr agencies in Switzerland 2023 - nettwerk
    Score
    9.78
  • best pr companies in Switzerland 2023 - nettwerk
    Company profile
    The small, fine communications agency in Lucerne. nettwerk stands for effective communication, exciting projects and successful events. We offer comprehensive communication services for companies, organizations and individuals. We offer advice, concept, planning and implementation from a single source. We can help your business grow!
  • top pr agencies in Switzerland 2023 - nettwerk
    Contact details
    http://www.nettwerk.ch
    +41412420808
    Address: Pilatusstrasse 19, 6003 Luzern

  • best pr agencies in Switzerland 2023 - GOODCOM
    Score
    9.77
  • best pr companies in Switzerland 2023 - GOODCOM
    Company profile
    GOODCOM listens, sets goals with you, plans, writes and designs. To effectively communicate your project. Each of your target groups speaks its own language. It takes journalistic craftsmanship to get the message across. We tell your story in a few words, short texts and gripping articles.
  • top pr agencies in Switzerland 2023 - GOODCOM
    Contact details
    https://www.goodcom.ch
    +410774612740
    Address: Neustadtstrasse 42, 6003 Luzern

#23 Incendio

  • best pr agencies in Switzerland 2023 - Incendio
    Score
    9.76
  • best pr companies in Switzerland 2023 - Incendio
    Company profile
    Incendio is a communications agency, but has several irons in the fire. In addition to professional corporate communication, we support you in putting yourself in the spotlight in other areas of everyday business (such as events, insurance, pensions and finance). Our family business provides you with brilliant ideas and lets the sparks fly for you.
  • top pr agencies in Switzerland 2023 - Incendio
    Contact details
    https://incendio.ch
    +41418871717
    Address: Grund 65, 6474 Silenen, Switzerland

#24 AKOMAG

  • best pr agencies in Switzerland 2023 - AKOMAG
    Score
    9.75
  • best pr companies in Switzerland 2023 - AKOMAG
    Company profile
    AKOMAG Corporate Communications is a full-service communications agency that can draw on a fine-meshed network in its work. The corporate strategy is closely followed by the communication strategy. Corporate communications and public relations are internally and externally oriented; integrated corporate communication creates the conditions for an efficient and effective perception on the market.
  • top pr agencies in Switzerland 2023 - AKOMAG
    Contact details
    https://akomag.ch
    +41768136078
    Address: Luzernerstrasse 131, 6014 Luzern, Switzerland

  • best pr agencies in Switzerland 2023 - AMK
    Score
    9.74
  • best pr companies in Switzerland 2023 - AMK
    Company profile
    AMK is a full-service communications agency. We have been advising customers on the planning and implementation of analog and digital communication measures for over 20 years. The focus is always on the message from our customers. Our experience enables tailor-made solutions that are based on the individual profile of the customer.
  • top pr agencies in Switzerland 2023 - AMK
    Contact details
    https://www.amk.ch
    +41413200072
    Address: Amstutzstrasse 14, 6010 Kriens, Switzerland

  • best pr agencies in Switzerland 2023 - Furrerhugi
    Score
    9.73
  • best pr companies in Switzerland 2023 - Furrerhugi
    Company profile
    Furrerhugi has been a leading partner for public affairs and public relations since 2006. We have a broad and unique network in politics, the media and business and work for national and international companies, associations, charities and universities, political parties and the administration. We work with our clients to deliver customised communication solutions including analysis, strategy, implementation and visual impact.
  • top pr agencies in Switzerland 2023 - Furrerhugi
    Contact details
    https://www.furrerhugi.ch
    +41442510143
    Address: Schützengasse 4, 8001 Zürich

#27 PR/TICULAR

  • best pr agencies in Switzerland 2023 - PR/TICULAR
    Score
    9.72
  • best pr companies in Switzerland 2023 - PR/TICULAR
    Company profile
    PR/TICULAR helps you create particularly exceptional ideas and concepts to communicate your brand’s message. Based in Zurich, PR/TICULAR is a full-service pr & brand relations agency that works with a large “glocal” media & expert network to guarantee the ideal placement and consequent exposure of your stories to your target audience.
  • top pr agencies in Switzerland 2023 - PR/TICULAR
    Contact details
    http://pr-ticular.com
    +41442608686
    Address: Forchstrasse 55, 8032 Zürich, Switzerland

#28 Bernet Relations

  • best pr agencies in Switzerland 2023 - Bernet Relations
    Score
    9.71
  • best pr companies in Switzerland 2023 - Bernet Relations
    Company profile
    Bernet Relations connects people and organizations with communication. We sharpen, formulate, develop and place effective messages. As experts we recognize developments, as doers we implement them. As a partner, we support, accompany and enable you to realize ideas and tell stories. Contact us for more information!
  • top pr agencies in Switzerland 2023 - Bernet Relations
    Contact details
    https://bernet.ch
    +41442669080
    Address: Olgastrasse 8, 8001 Zürich

#29 Voxia Communication

  • best pr agencies in Switzerland 2023 - Bernet Relations
    Score
    9.70
  • best pr companies in Switzerland 2023 - Bernet Relations
    Company profile
    Voxia is an independent communication agency, present throughout Switzerland and internationally via a global network of partner agencies. Our expertise - strategy, public relations, media relations, internal and external communication, events, publishing, content creation, product marketing - allows us to support companies in their communication and notoriety needs.
  • top pr agencies in Switzerland 2023 - Bernet Relations
    Contact details
    https://voxia.ch
    +41442669080
    Address: Olgastrasse 8, 8001 Zürich

  • best pr agencies in Switzerland 2023 - CRK
    Score
    9.69
  • best pr companies in Switzerland 2023 - CRK
    Company profile
    As a PR agency, we prepare relevant content for the target group and distribute it effectively via the appropriate channels. We research and deal with data and studies. Our PR consultants develop the ideas of our customers in result-oriented workshops and derive coherent messages and media planning from them, which unfold their effect through the right channels.
  • top pr agencies in Switzerland 2023 - CRK
    Contact details
    https://cr-k.ch
    +41432668800
    Address: Reitergasse 11, 8004 Zürich

How to Choose a PR Agency?

Looking for the best PR agencies in Switzerland? This piece will help you identify what important aspects to consider before making your choice.
PR – or Public Relations – is an important aspect of running your business or brand, as when done well, it can positively raise your company’s profile while ensuring that you reach the right audience. It is often confused with marketing and while it is a part of marketing, PR relates to unpaid activities, rather than paid for marketing campaigns. Some people are naturally born with the ability to persuade and sell, without having any real PR training but mostly, for a successful PR campaign you’d need to consider hiring one of the best PR agencies in Switzerland. When you’re paying for a service, you obviously want quality and a PR team who greatly understand your industry sector – but what else should you look for when choosing a PR agency to promote your business or brand? Read on for our top tips.

What Are Your Objectives and Goals?

Before you dive in looking for the best PR agencies in Switzerland, set your objectives because without knowing what it is you want to achieve, you won’t know what you’re looking for! Start by pinpointing what it is you want your PR agency to do for you. Of course, you want them to get your brand in front of the right people, but what else do you want? Greater sales? A bigger slice of social media? Do you want to run a PR campaign to draw in the press, so they write positively about your brand? Perhaps you want to navigate negative information that’s online or offline? Define your objectives before you begin your search for the best PR companies in Switzerland. Bear in mind that any objective or goal you set should be specific, measurable, attainable and time-bound.

What Type of PR Agency Do You Need?

Once you’ve set your goals and objectives, think about the type of PR agency that’s right for you because many are specific to certain industry sectors. If you’re in fashion, for example, you’ll want a fashion PR team, if you’re in fitness, then choose one with relevant fitness experience and so on. There are also PR agencies that specialize in social media and those that deal with local news such as radio and newspapers – do some research and come up with a shortlist of approximately three best PR agencies in Switzerland that you think could be a good fit. If you speak to them and decide they’re not the right fit, go back and draw up a second shortlist.

Know Your Budget

Before you get on the phone, organise a Zoom or even send an email it’s important to set your budget. How much do you want to spend on PR? Do you also want to run marketing alongside your PR? If so, what are you allocating for that too? What can you realistically afford? Do you want to pay monthly or for a one-off PR exercise? If you don’t want to spend a vast sum of money, you might have to make some compromises, whether it’s on the size of agency you want or perhaps you might be able to find a freelancer to help you on an ad hoc basis. There are lots of routes you could explore if you can’t afford one of the best PR companies in Switzerland.

Do You Have any In-House Experience?

It might be worth exploring if anyone in your existing team could take on your business’ PR – especially if you have a tight budget. Perhaps you already have a person working for you who’s great with their own social media? If there’s no one in your team who can take on the role, then your PR agency of choice should have relevant experience to what it is you want to do. Ask to see examples of what they’ve done before, if they’re genuinely one of the best PR companies in Switzerland, they’ll have plenty to show you. If you want podcasts, social media, news articles, blogging etc. then check they can do that and that it’s in your niche area. See tangible examples of how their PR campaigns have worked for their existing clients. If they can’t show you anything, don’t use them!

Check Qualifications and Credentials

When you’ve got your final two or three best PR agencies in Switzerland to choose from, go through their qualifications and credentials, especially if you’re struggling to make your final selection. Do the team members have relevant qualifications like degrees in PR, journalism, media, marketing or similar? Where else have they worked? How long have they worked in PR? What relationships do they have with local and national journalists? You’re looking for extensive knowledge so these are all the questions you need to ask, and one other essential question is how they navigate their clients through problematic scenarios. For example, negative press. A quality PR agency in Switzerland will be able to reverse negativity and spin a story! Ask to see examples.

What’s Their Communication Like?

Public Relations is about communication so if you feel you’re struggling to communicate with any of your shortlisted best PR companies in Switzerland, they won’t be right for you! A PR agency should have exemplary written and verbal skills and remember, they’re working on your behalf, so they’ll be representing you. It’s essential that you are satisfied with their communication, especially if they’re taking on your social media, blogging, interviews, podcasts, videos, news and more.

Do They Understand Your Business?

We’ve already mentioned that it’s best to choose a PR agency with relevant industry experience. Make sure your final selection does know your business area and has the right connections too. It will be their job to build your brand and get you noticed. Ask to see examples of what they’ve done in your industry, whether it’s events, journalism, press releases, social media, articles and anything else relevant.

Are They Digitally Capable?

Today, the business world thrives in a completely digital environment and that’s only going to get bigger. Does your PR agency have the right digital capabilities to respond to help you succeed? Ask for examples, such as SEO (search engine optimization), link-building, online presence, content generation, websites, social media and more. For the best PR companies in Switzerland that specialize in social media, look at the accounts they manage, check the engagement, request to see their analytical reports because there’s nothing better than genuine proof!

Finally, before you make your decision and when you’ve negotiated a budget that suits you, ask your shortlisted best PR agencies in Switzerland to create an example plan for your business over a period of 3 months. The plan should show what they propose to do for you plus the goals attached to each activity. For example, it might be to grow your followers on your social media channels, or to expose your brand to the press through interesting articles. It could be you want to run an event, either on a local, national or even international level. What is it that they propose and are you excited to work with them? If you feel that they’re a great fit – then you should instinctively know they’re right for you. If in doubt, look again.

Best PR agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Switzerland (Bern)
  • the number of brand mentions in Google Switzerland (Bern)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year