30BEST.NET - RATING AGENCY
SWITZERLAND JANUARY, 2024

The Best PR Agencies in SWITZERLAND 2024

This rating was updated on:
22nd of January 2024
Understanding the world of pr is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional pr agency to address their Google visibility challenges. Choosing the right pr company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best pr agencies in Switzerland is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in Zurich, Geneva, Basel, Lausanne and Bern. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
best pr agencies in Switzerland 2023 - Prfact
Score
9.98
best pr companies in Switzerland 2023 - Prfact
Company profile
We develop integrated communication concepts. With strategy, innovation, creativity, broad know-how, and good contacts, we provide your brand with visibility, content, and credibility. Our specialists from various industries such as luxury, food, tech, and sustainability ensure that your brand promise and customer expectations are always connected.
top pr agencies in Switzerland 2023 - Prfact
Contact details
https://prfact.ch
+41433220110
Address: Seefeldstrasse 229, 8008 Zürich, Switzerland

#2 Brand Affairs

best pr agencies in Switzerland 2023 - Brand Affairs
Score
9.97
best pr companies in Switzerland 2023 - Brand Affairs
Company profile
We are a communications agency with operations in Zurich and across the whole of Switzerland. We have a team of more than 20 consultants and advisors, complemented by a strong network of external experts and partners, advising and providing support to our clients across the DACH region and internationally.
top pr agencies in Switzerland 2023 - Brand Affairs
Contact details
https://brandaffairs.ch
+41442548000
Address: Mühlebachstrasse 8, 8008 Zürich, Switzerland

best pr agencies in Switzerland 2023 - CHANGES
Score
9.96
best pr companies in Switzerland 2023 - CHANGES
Company profile
Based in Vancouver, operates globally. One of the leading web design and digital marketing agencies in the world. CHANGES provides a wide range of cutting edge and traditional web design and marketing services. As of 2024 CHANGES executes digital strategy of 7 companies listed on Forbes Global 2000.
top pr agencies in Switzerland 2023 - CHANGES
Contact details
https://changes.agency
+1 (672) 999-5939
Address: 333 Seymour St, Vancouver, BC, Canada, V6B 5A6

best pr agencies in Switzerland 2023 - Schriber
Score
9.95
best pr companies in Switzerland 2023 - Schriber
Company profile
Thanks to many years of experience in journalism, Schriber knows exactly when editors take the bait of a media release – and when they hit the delete button without hesitation. If you want to be seen, read, and heard despite the daily flood of information, you have to act accordingly. Schriber helps you strike the right note when going public.
top pr agencies in Switzerland 2023 - Schriber
Contact details
https://www.schriber-kommunikation.ch
+41795123375
Address: Denkmalstrasse 21, 6006 Luzern

best pr agencies in Switzerland 2023 - open up
Score
9.94
best pr companies in Switzerland 2023 - open up
Company profile
open up is a Zurich agency for communication and PR. We combine many years of diverse experience in the journalistic preparation of content, communication consulting, and in brand positioning. We specialize in PR services but are not afraid of contact with other disciplines. Thanks to our strong partner network, we can offer our customers integrated solutions.
top pr agencies in Switzerland 2023 - open up
Contact details
https://www.open-up.ch
+41442959070
Address: Molkenstrasse 8, 8004 Zürich

best pr agencies in Switzerland 2023 - Contcept
Score
9.93
best pr companies in Switzerland 2023 - Contcept
Company profile
We have a large network of national and international influencers, content creators, bloggers, opinion leaders, artists, and athletes. We act as a sparring partner with years of experience and the best networks throughout the DACH region. We offer the whole range from strategy and image building to media relations, storytelling, influencer marketing, and digital measures as well as cooperation.
top pr agencies in Switzerland 2023 - Contcept
Contact details
https://www.contcept.ch
+41435013300
Address: Hardturmstrasse 76, 8005 Zürich

#7 PR Suisse

best pr agencies in Switzerland 2023 - PR Suisse
Score
9.92
best pr companies in Switzerland 2023 - PR Suisse
Company profile
PR Suisse (Swiss Public Relations Association) is the Swiss professional association of PR and communications professionals with around 1,500 members. Our approximately 150 members work in public relations for companies, authorities, and non-profit organizations as well as in PR agencies in the Central Switzerland region.
top pr agencies in Switzerland 2023 - PR Suisse
Contact details
https://zspr.ch
+41774064252
Address: Schaffhauserstrasse 2, 8042 Zürich, Switzerland

best pr agencies in Switzerland 2023 - Ofner
Score
9.91
best pr companies in Switzerland 2023 - Ofner
Company profile
We are Ofner & Partner, an agency for PR and communication. Our PR agency and text agency stand for careful analyses, logical strategies, relevant content, individual solutions, and long-term success. Crisis communication and reputation management are part of our industry expertise.
top pr agencies in Switzerland 2023 - Ofner
Contact details
https://www.ofner.ch
+41434668080
Address: Bundesstrasse 17, 6300 Zug, Switzerland

best pr agencies in Switzerland 2023 - Simon&Co
Score
9.90
best pr companies in Switzerland 2023 - Simon&Co
Company profile
Simon&Co offers you a strategic-minded and client-oriented consultancy that supports your business development at any stage. Based in Lausanne, Switzerland, the agency collaborates with national and international networks of professionals from relevant sectors to provide the best-integrated services for your tailored strategy.
top pr agencies in Switzerland 2023 - Simon&Co
Contact details
https://simon-and-co.com
+410215521525
Address: Stockerstrasse 32, 8002 Zürich, Switzerland

best pr agencies in Switzerland 2023 - Creafactory
Score
9.89
best pr companies in Switzerland 2023 - Creafactory
Company profile
Creafactory offers full service in public relations, advertising, corporate identity, corporate design, branding, and campaign management. The interdisciplinary Creafactory team combines individual skills from the fields of graphic and product design, digital/interactive media, text, market research, architecture, psychology and sociology.
top pr agencies in Switzerland 2023 - Creafactory
Contact details
https://www.creafactory.ch
+41417287000
Address: Gotthardstrasse 31, 6300 Zug

best pr agencies in Switzerland 2023 - ftc
Score
9.88
best pr companies in Switzerland 2023 - ftc
Company profile
Communication and public relations agency based in Lausanne and Geneva, ftc has been putting its know-how at the service of companies, organizations, and public authorities for more than 25 years. Our team of consultants has extensive experience and in-depth knowledge of the French-speaking Swiss context.
top pr agencies in Switzerland 2023 - ftc
Contact details
https://www.ftc.ch
+41216147777
Address: Avenue Dapples 54, 1006 Lausanne

#12 Sereina Schmidt

best pr agencies in Switzerland 2023 - Sereina Schmidt
Score
9.87
best pr companies in Switzerland 2023 - Sereina Schmidt
Company profile
We are a modern PR agency that provides individual services to all customers. We network to generate synergies and individual services for our partners. Apart from classical PR, we bring all instruments of modern communication in tune with each other like Marketing, Blogger Relations, Social Media Management, Consulting, and Event Management.
top pr agencies in Switzerland 2023 - Sereina Schmidt
Contact details
https://www.schmidt.ch
+41412494800
Address: Leueweid 6, 6025 Neudorf, Switzerland

best pr agencies in Switzerland 2023 - PR-COM
Score
9.86
best pr companies in Switzerland 2023 - PR-COM
Company profile
Founded in 1990, PR-COM is a consulting agency for strategic corporate communications in Munich that specializes in high-tech markets. Our expertise includes PR, social media, marketing communication, content creation, corporate positioning, and coaching. The in-house editorial team with many years of journalistic experience and our graphic designers create high-quality content for all channels.
top pr agencies in Switzerland 2023 - PR-COM
Contact details
https://www.pr-com.de
+498959997700
Address: Sendlinger-Tor-Platz 6, 80336 München, Germany

#14 TEAM Marketing

best pr agencies in Switzerland 2023 - TEAM Marketing
Score
9.85
best pr companies in Switzerland 2023 - TEAM Marketing
Company profile
Beyond a full-service sports marketing agency, TEAM is a trusted advisor. We understand the complexities of growing amazing properties and the value of long-term collaborations. No matter what, we are driven by our professional integrity, unwavering precision, and meaningful collaboration. The result is outstanding quality and excellence in everything we do.
top pr agencies in Switzerland 2023 - TEAM Marketing
Contact details
https://www.team.ch
+410413681818
Address: Alpenquai 30, 6005 Luzern, Switzerland

best pr agencies in Switzerland 2023 - YOUR PR
Score
9.84
best pr companies in Switzerland 2023 - YOUR PR
Company profile
We are a small, fine, and powerful communications agency, originally from the Grayling network and still benefiting from the advantages of the international partner. With us, you and your products and services are in the spotlight. You receive personal, creative, and motivated support from our team, which "lives" every single brand and product in their portfolio.
top pr agencies in Switzerland 2023 - YOUR PR
Contact details
https://www.your-pr.ch
+41764339129
Address: Höschgasse 33, 8008 Zürich

best pr agencies in Switzerland 2023 - PRtools
Score
9.83
best pr companies in Switzerland 2023 - PRtools
Company profile
PRtools is a PR and content marketing agency. We combine versatile experience in marketing, sales, and PR with helpful software tools. We think in terms of multimedia and implement campaigns that are assigned to PR and content or online marketing. We work in the heart of Switzerland in Lucerne, Zug, and Zurich.
top pr agencies in Switzerland 2023 - PRtools
Contact details
https://www.prtools.ch
+41415118180
Address: Technopark Luzern, Platz 4 Root D4, 6039, Switzerland

#17 Hinz und Kunz

best pr agencies in Switzerland 2023 - Hinz und Kunz
Score
9.82
best pr companies in Switzerland 2023 - Hinz und Kunz
Company profile
Hinz und Kunz AG was founded in 2011 by Adi Barmettler and Cyrill Kuster. What began in a small office in Sarnen has developed over the years into a leading Central Swiss full-service agency. Today, more than 30 women and men of all ages work for the company.
top pr agencies in Switzerland 2023 - Hinz und Kunz
Contact details
https://hinzkunz.ch
+41416607474
Address: Dorfpl. 3, 6060 Sarnen, Switzerland

best pr agencies in Switzerland 2023 - epic
Score
9.81
best pr companies in Switzerland 2023 - epic
Company profile
The network agency epic from Lucerne gives your company a strong profile by using integrated communication strategy and tactics, sophistication and doer qualities, online and offline, text and image, information and interaction, and specialist knowledge from communication, marketing, and business administration.
top pr agencies in Switzerland 2023 - epic
Contact details
https://www.epic-kommunikation.ch
+41414200051
Address: Wesemlinstrasse 40, 6006 Luzern, Switzerland

best pr agencies in Switzerland 2023 - Giger Com
Score
9.80
best pr companies in Switzerland 2023 - Giger Com
Company profile
30 years of agency experience have turned me into a professional. This security is a basic requirement for successful cooperation. My clients include national and international companies and organizations from various industries. I develop strategies and implement concepts with an optimal communication mix.
top pr agencies in Switzerland 2023 - Giger Com
Contact details
https://www.gigercom.ch
+41794154838
Address: Weinberghöhe 29, 6340 Baar

best pr agencies in Switzerland 2023 - Public Voice
Score
9.79
best pr companies in Switzerland 2023 - Public Voice
Company profile
Public Voice is a PR, advertising, and communications agency for business and politics. We distinguish ourselves by offering all services in the field of advertising and PR. You can entrust your advertising order to our specialists, starting with the advertising concept, through to the texts, graphic-creative implementation, and printing.
top pr agencies in Switzerland 2023 - Public Voice
Contact details
https://www.public-voice.ch
+41413774070
Address: Klusenmatt 12, 6043 Adligenswil, Switzerland

best pr agencies in Switzerland 2023 - nettwerk
Score
9.78
best pr companies in Switzerland 2023 - nettwerk
Company profile
The small, fine communications agency in Lucerne. nettwerk stands for effective communication, exciting projects, and successful events. We offer comprehensive communication services for companies, organizations, and individuals. We offer advice, concept, planning, and implementation from a single source.
top pr agencies in Switzerland 2023 - nettwerk
Contact details
http://www.nettwerk.ch
+41412420808
Address: Pilatusstrasse 19, 6003 Luzern

#22 Weber Shandwick

best pr agencies in Switzerland 2023 - Weber Shandwick
Score
9.77
best pr companies in Switzerland 2023 - Weber Shandwick
Company profile
Weber Shandwick is a leading global communications and engagement firm in 77 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.
top pr agencies in Switzerland 2023 - Weber Shandwick
Contact details
https://webershandwick.ch
+41228798500
Address: Rue François-Bellot 10, 1206 Genève, Switzerland

best pr agencies in Switzerland 2023 - Incendio
Score
9.76
best pr companies in Switzerland 2023 - Incendio
Company profile
Incendio is a communications agency but has several irons in the fire. In addition to professional corporate communication, we support you in putting yourself in the spotlight in other areas of everyday business (such as events, insurance, pensions, and finance). Our family business provides you with brilliant ideas and lets the sparks fly for you.
top pr agencies in Switzerland 2023 - Incendio
Contact details
https://incendio.ch
+41418871717
Address: Grund 65, 6474 Silenen, Switzerland

best pr agencies in Switzerland 2023 - AKOMAG
Score
9.75
best pr companies in Switzerland 2023 - AKOMAG
Company profile
AKOMAG Corporate Communications is a full-service communications agency that can draw on a fine-meshed network in its work. Corporate communications and public relations are internally and externally oriented; integrated corporate communication creates the conditions for an efficient and effective perception of the market.
top pr agencies in Switzerland 2023 - AKOMAG
Contact details
https://akomag.ch
+41768136078
Address: Luzernerstrasse 131, 6014 Luzern, Switzerland

best pr agencies in Switzerland 2023 - AMK
Score
9.74
best pr companies in Switzerland 2023 - AMK
Company profile
AMK is a full-service communications agency. We have been advising customers on the planning and implementation of analog and digital communication measures for over 20 years. The focus is always on the message from our customers. Our experience enables tailor-made solutions that are based on the individual profile of the customer.
top pr agencies in Switzerland 2023 - AMK
Contact details
https://www.amk.ch
+41413200072
Address: Amstutzstrasse 14, 6010 Kriens, Switzerland

best pr agencies in Switzerland 2023 - Furrerhugi
Score
9.73
best pr companies in Switzerland 2023 - Furrerhugi
Company profile
Furrerhugi has been a leading partner for public affairs and public relations since 2006. We have a broad and unique network in politics, the media, and business and work for national and international companies, associations, charities and universities, political parties, and the administration. We work with our clients to deliver customized communication solutions including analysis, strategy, implementation, and visual impact.
top pr agencies in Switzerland 2023 - Furrerhugi
Contact details
https://www.furrerhugi.ch
+41442510143
Address: Schützengasse 4, 8001 Zürich

#27 PR/TICULAR

best pr agencies in Switzerland 2023 - PR/TICULAR
Score
9.72
best pr companies in Switzerland 2023 - PR/TICULAR
Company profile
PR/TICULAR helps you create particularly exceptional ideas and concepts to communicate your brand’s message. Based in Zurich, PR/TICULAR is a full-service pr & brand relations agency that works with a large “global” media & expert network to guarantee the ideal placement and consequent exposure of your stories to your target audience.
top pr agencies in Switzerland 2023 - PR/TICULAR
Contact details
http://pr-ticular.com
+41442608686
Address: Forchstrasse 55, 8032 Zürich, Switzerland

#28 Bernet Relations

best pr agencies in Switzerland 2023 - Bernet Relations
Score
9.71
best pr companies in Switzerland 2023 - Bernet Relations
Company profile
Bernet Relations connects people and organizations with communication. We sharpen, formulate, develop, and place effective messages. As experts we recognize developments, and as doers we implement them. As a partner, we support, accompany, and enable you to realize ideas and tell stories.
top pr agencies in Switzerland 2023 - Bernet Relations
Contact details
https://bernet.ch
+41442669080
Address: Olgastrasse 8, 8001 Zürich

#29 Voxia Communication

best pr agencies in Switzerland 2023 - Bernet Relations
Score
9.70
best pr companies in Switzerland 2023 - Bernet Relations
Company profile
Voxia is an independent communication agency, present throughout Switzerland and internationally via a global network of partner agencies. Our expertise - strategy, public relations, media relations, internal and external communication, events, publishing, content creation, and product marketing - allows us to support companies in their communication and notoriety needs.
top pr agencies in Switzerland 2023 - Bernet Relations
Contact details
https://voxia.ch
+41442669080
Address: Olgastrasse 8, 8001 Zürich

best pr agencies in Switzerland 2023 - CRK
Score
9.69
best pr companies in Switzerland 2023 - CRK
Company profile
As a PR agency, we prepare relevant content for the target group and distribute it effectively via the appropriate channels. We research and deal with data and studies. Our PR consultants develop the ideas of our customers in result-oriented workshops and derive coherent messages and media planning from them, which unfold their effect through the right channels.
top pr agencies in Switzerland 2023 - CRK
Contact details
https://cr-k.ch
+41432668800
Address: Reitergasse 11, 8004 Zürich

How to Choose a PR Agency?

Looking for the best PR agencies in Switzerland? This piece will help you identify what important aspects to consider before making your choice.
PR – or Public Relations – is an important aspect of running your business or brand, as when done well, it can positively raise your company’s profile while ensuring that you reach the right audience. It is often confused with marketing and while it is a part of marketing, PR relates to unpaid activities, rather than paid for marketing campaigns. Some people are naturally born with the ability to persuade and sell, without having any real PR training but mostly, for a successful PR campaign you’d need to consider hiring one of the best PR agencies in Switzerland. When you’re paying for a service, you obviously want quality and a PR team who greatly understand your industry sector – but what else should you look for when choosing a PR agency to promote your business or brand? Read on for our top tips.

What Are Your Objectives and Goals?

Before you dive in looking for the best PR agencies in Switzerland, set your objectives because without knowing what it is you want to achieve, you won’t know what you’re looking for! Start by pinpointing what it is you want your PR agency to do for you. Of course, you want them to get your brand in front of the right people, but what else do you want? Greater sales? A bigger slice of social media? Do you want to run a PR campaign to draw in the press, so they write positively about your brand? Perhaps you want to navigate negative information that’s online or offline? Define your objectives before you begin your search for the best PR companies in Switzerland. Bear in mind that any objective or goal you set should be specific, measurable, attainable and time-bound.

What Type of PR Agency Do You Need?

Once you’ve set your goals and objectives, think about the type of PR agency that’s right for you because many are specific to certain industry sectors. If you’re in fashion, for example, you’ll want a fashion PR team, if you’re in fitness, then choose one with relevant fitness experience and so on. There are also PR agencies that specialize in social media and those that deal with local news such as radio and newspapers – do some research and come up with a shortlist of approximately three best PR agencies in Switzerland that you think could be a good fit. If you speak to them and decide they’re not the right fit, go back and draw up a second shortlist.

Know Your Budget

Before you get on the phone, organise a Zoom or even send an email it’s important to set your budget. How much do you want to spend on PR? Do you also want to run marketing alongside your PR? If so, what are you allocating for that too? What can you realistically afford? Do you want to pay monthly or for a one-off PR exercise? If you don’t want to spend a vast sum of money, you might have to make some compromises, whether it’s on the size of agency you want or perhaps you might be able to find a freelancer to help you on an ad hoc basis. There are lots of routes you could explore if you can’t afford one of the best PR companies in Switzerland.

Do You Have any In-House Experience?

It might be worth exploring if anyone in your existing team could take on your business’ PR – especially if you have a tight budget. Perhaps you already have a person working for you who’s great with their own social media? If there’s no one in your team who can take on the role, then your PR agency of choice should have relevant experience to what it is you want to do. Ask to see examples of what they’ve done before, if they’re genuinely one of the best PR companies in Switzerland, they’ll have plenty to show you. If you want podcasts, social media, news articles, blogging etc. then check they can do that and that it’s in your niche area. See tangible examples of how their PR campaigns have worked for their existing clients. If they can’t show you anything, don’t use them!

Check Qualifications and Credentials

When you’ve got your final two or three best PR agencies in Switzerland to choose from, go through their qualifications and credentials, especially if you’re struggling to make your final selection. Do the team members have relevant qualifications like degrees in PR, journalism, media, marketing or similar? Where else have they worked? How long have they worked in PR? What relationships do they have with local and national journalists? You’re looking for extensive knowledge so these are all the questions you need to ask, and one other essential question is how they navigate their clients through problematic scenarios. For example, negative press. A quality PR agency in Switzerland will be able to reverse negativity and spin a story! Ask to see examples.

What’s Their Communication Like?

Public Relations is about communication so if you feel you’re struggling to communicate with any of your shortlisted best PR companies in Switzerland, they won’t be right for you! A PR agency should have exemplary written and verbal skills and remember, they’re working on your behalf, so they’ll be representing you. It’s essential that you are satisfied with their communication, especially if they’re taking on your social media, blogging, interviews, podcasts, videos, news and more.

Do They Understand Your Business?

We’ve already mentioned that it’s best to choose a PR agency with relevant industry experience. Make sure your final selection does know your business area and has the right connections too. It will be their job to build your brand and get you noticed. Ask to see examples of what they’ve done in your industry, whether it’s events, journalism, press releases, social media, articles and anything else relevant.

Are They Digitally Capable?

Today, the business world thrives in a completely digital environment and that’s only going to get bigger. Does your PR agency have the right digital capabilities to respond to help you succeed? Ask for examples, such as SEO (search engine optimization), link-building, online presence, content generation, websites, social media and more. For the best PR companies in Switzerland that specialize in social media, look at the accounts they manage, check the engagement, request to see their analytical reports because there’s nothing better than genuine proof!

Finally, before you make your decision and when you’ve negotiated a budget that suits you, ask your shortlisted best PR agencies in Switzerland to create an example plan for your business over a period of 3 months. The plan should show what they propose to do for you plus the goals attached to each activity. For example, it might be to grow your followers on your social media channels, or to expose your brand to the press through interesting articles. It could be you want to run an event, either on a local, national or even international level. What is it that they propose and are you excited to work with them? If you feel that they’re a great fit – then you should instinctively know they’re right for you. If in doubt, look again.

Best PR agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Switzerland (Bern)
  • the number of brand mentions in Google Switzerland (Bern)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year