30BEST.NET - RATING AGENCY
GERMANY JANUARY, 2024

The Best PR Agencies in GERMANY 2024

This rating was updated on:
22nd of January 2024
Understanding the world of PR is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional PR agency to address their Google visibility challenges. Choosing the right PR company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best PR agencies in Germany is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in Berlin, Hamburg, Munich, Cologne and Frankfurt. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
best pr agencies in Germany 2023 - SlicedBrand
Score
9.97
best pr companies in Germany 2023 - SlicedBrand
Company profile
SlicedBrand is a branding agency that offers a range of services including brand strategy, visual identity, web design, and marketing materials. Their goal is to help businesses create a strong brand that resonates with their target audience and drives growth. They work with clients of all sizes and industries, from startups to established enterprises.
top pr agencies in Germany 2023 - SlicedBrand
Contact details
https://slicedbrand.com
+49299991205
Address: Schönhauser Allee 163, 10435 Berlin, Germany

best pr agencies in Germany 2023 - CHANGES
Score
9.96
best pr companies in Germany 2023 - CHANGES
Company profile
Based in Vancouver, operates globally. One of the leading web design and digital marketing agencies in the world. CHANGES provides a wide range of cutting edge and traditional web design and marketing services. As of 2024 CHANGES executes digital strategy of 7 companies listed on Forbes Global 2000.
top pr agencies in Germany 2023 - CHANGES
Contact details
https://changes.agency
+1 (672) 999-5939
Address: 333 Seymour St, Vancouver, BC, Canada, V6B 5A6

best pr agencies in Germany 2023 - Public Link
Score
9.95
best pr companies in Germany 2023 - Public Link
Company profile
Public Link is a German communication agency that specializes in public relations, social media management, and influencer marketing. With over 20 years of experience, they work with clients in various industries such as lifestyle, fashion, beauty, and technology. Their services include brand positioning, media relations, crisis management, and content creation.
top pr agencies in Germany 2023 - Public Link
Contact details
https://www.publiclink.de
+49304431880
Address: Albrechtstraße 14, 10117 Berlin, Germany

best pr agencies in Germany 2023 - SCRIVO
Score
9.94
best pr companies in Germany 2023 - SCRIVO
Company profile
Scrivo Public Relations is a German agency that specializes in public relations and communications for businesses and organizations. With offices in Hamburg and Berlin, they offer a range of services including media relations, crisis communication, event management, and social media management. Their clients include companies in the healthcare, lifestyle, and technology sectors.
top pr agencies in Germany 2023 - SCRIVO
Contact details
https://www.scrivo-pr.de
+498945235080
Address: Lachnerstraße 33, 80639 München, Germany

best pr agencies in Germany 2023 - Lovemark
Score
9.93
best pr companies in Germany 2023 - Lovemark
Company profile
Lovemark PR is a German communications agency that specializes in public relations, marketing, and social media. The agency offers services such as media relations, content creation, event management, crisis communication, and influencer marketing. With a focus on lifestyle, fashion, and beauty industries, Lovemark PR helps its clients build and maintain a strong reputation and presence in the media.
top pr agencies in Germany 2023 - Lovemark
Contact details
https://www.lovemark-pr.de
+498974747070
Address: Schumannstraße, 581679 München, Germany

#6 Industrie Contact

best pr agencies in Germany 2023 - Industrie Contact
Score
9.92
best pr companies in Germany 2023 - Industrie Contact
Company profile
Industrie-Contact is a full-service PR agency based in Hamburg, Germany. They offer services such as public relations, marketing, content creation, and crisis communication. They specialize in a variety of industries, including technology, healthcare, consumer goods, and more. The agency has won multiple awards for its work, including the German PR Award.
top pr agencies in Germany 2023 - Industrie Contact
Contact details
https://industrie-contact.de
+49408996660
Address: Bahrenfelder Marktpl. 7, 22761 Hamburg, Germany

best pr agencies in Germany 2023 - PIABO
Score
9.91
best pr companies in Germany 2023 - PIABO
Company profile
PIABO is a German-based PR agency specializing in tech companies. Founded in 2006, PIABO provides strategic communications, media relations, and marketing services to startups and established brands in the technology industry. With offices in Berlin and San Francisco, PIABO has a team of experienced PR professionals with a deep understanding of the technology landscape.
top pr agencies in Germany 2023 - PIABO
Contact details
https://piabo.net
+493025762050
Address: Markgrafenstraße 36, 10117 Berlin, Germany

#8 Wake up Communications

best pr agencies in Germany 2023 - Wake up Communications
Score
9.90
best pr companies in Germany 2023 - Wake up Communications
Company profile
Wake up communications is a Berlin-based PR and marketing agency, that specializes in creating communications strategies for startups and tech companies. Their services include public relations, content marketing, social media marketing, and events. They aim to create unique, creative campaigns that drive growth and engagement for their clients.
top pr agencies in Germany 2023 - Wake up Communications
Contact details
https://www.wakeup-communications.de
+4921197711700
Address: Flügelstraße 47, 40227 Düsseldorf

best pr agencies in Germany 2023 - Maisberger
Score
9.89
best pr companies in Germany 2023 - Maisberger
Company profile
Maisberger is a Munich-based PR agency that offers integrated communication solutions for technology-driven industries. Their services include corporate communications, media relations, influencer marketing, content creation, and crisis communications. With over 35 years of experience, they have worked with clients in industries such as IT, healthcare, and mobility.
top pr agencies in Germany 2023 - Maisberger
Contact details
https://www.maisberger.de
+498941959910
Address: Claudius-Keller-Str 3c, 81669 Munich

#10 Schwartz Public Relations

best pr agencies in Germany 2023 - Schwartz Public Relations
Score
9.88
best pr companies in Germany 2023 - Schwartz Public Relations
Company profile
Schwartz Public Relations is a German agency specializing in technology, innovation, and digital communication. Founded in 1994, it offers PR and marketing services to clients in various industries such as IT, telecommunications, and healthcare. With a focus on digital transformation, the agency helps clients establish their online presence and build brand reputation through media relations, content creation, and social media marketing.
top pr agencies in Germany 2023 - Schwartz Public Relations
Contact details
https://schwartzpr.de
+498921187130
Address: Sendlinger Straße 42A, 80331 Munich

best pr agencies in Germany 2023 - PRLab
Score
9.87
best pr companies in Germany 2023 - PRLab
Company profile
PRLab is a digital PR agency based in London, UK, that provides strategic public relations, content creation, social media management, and influencer marketing services. The agency works with businesses across various industries, including fashion, lifestyle, beauty, and technology, helping them to enhance their online presence, build brand awareness and increase their ROI.
top pr agencies in Germany 2023 - PRLab
Contact details
https://prlab.co
+498921530184
Address: Schellingstraße 109a, 80798 Munich, Germany

best pr agencies in Germany 2023 - Tonka
Score
9.86
best pr companies in Germany 2023 - Tonka
Company profile
Tonka is a Paris-based communication agency that offers public relations, social media, content, and influencer marketing services. They specialize in lifestyle and luxury brands and have worked with clients such as Audi, Hermès, and Lancôme. The agency aims to create creative and impactful campaigns that build long-term relationships between brands and their audiences.
top pr agencies in Germany 2023 - Tonka
Contact details
https://www.tonka-pr.com
+4930403647600
Address: Jafféhaus, Salzufer 15/16, 10587 Berlin

#13 ELEMENT C

best pr agencies in Germany 2023 - ELEMENT C
Score
9.85
best pr companies in Germany 2023 - ELEMENT C
Company profile
Element C is a communication and PR agency based in Munich, Germany. With over 20 years of experience, they offer services in media relations, content marketing, crisis communication, and digital communication. Their clients include well-known brands in the technology, finance, and healthcare sectors, as well as small and medium-sized enterprises.
top pr agencies in Germany 2023 - ELEMENT C
Contact details
https://elementc.de
+49897201370
Address: Aberlestr. 18, 81371 Munich

#14 Startup Communication

best pr agencies in Germany 2023 - Startup Communication
Score
9.84
best pr companies in Germany 2023 - Startup Communication
Company profile
Startup Communication is a German-based PR and marketing agency that specializes in working with startups and technology companies. They provide services such as media relations, content creation, event management, and social media management to help their clients build their brand and reach their target audience.
top pr agencies in Germany 2023 - Startup Communication
Contact details
https://www.startup-communication.de
+4989120219260
Address: Leonrodstr. 58, 2.OG, 80636 Munich

#15 consense communications

best pr agencies in Germany 2023 - consense communications
Score
9.83
best pr companies in Germany 2023 - consense communications
Company profile
Consense Communications is a German communication agency that specializes in corporate communications, PR, and digital marketing. They work with clients across various industries to develop and execute communication strategies that build brand awareness and reputation. Their services include media relations, crisis communication, social media, and content creation.
top pr agencies in Germany 2023 - consense communications
Contact details
https://www.consense-communications.de
+49892300260
Address: Wredestraße 7, 80335 Munich

#16 Sweet Spot PR

best pr agencies in Germany 2023 - Sweet Spot PR
Score
9.82
best pr companies in Germany 2023 - Sweet Spot PR
Company profile
Sweetspot is a public relations agency that specializes in creating strategic PR and marketing campaigns for clients in the technology, startup, and consumer sectors. With a team of experienced professionals, they offer a range of services, including media relations, content creation, influencer marketing, and crisis management, to help their clients grow their businesses and achieve their goals.
top pr agencies in Germany 2023 - Sweet Spot PR
Contact details
https://sweetspotpr.com
Address: Prenzlauer Allee 45A, 10405 Berlin, Germany

best pr agencies in Germany 2023 - OnTime PR
Score
9.81
best pr companies in Germany 2023 - OnTime PR
Company profile
OnTime PR is a public relations agency based in London, specializing in the technology sector. They offer a range of services such as media relations, crisis management, and social media management. Their clients include startups and established companies in industries such as fintech, cybersecurity, and artificial intelligence.
top pr agencies in Germany 2023 - OnTime PR
Contact details
https://www.ontimepr.com
+493061627300
Address: Lietzenburger Str. 99, 10707 Berlin, Germany

best pr agencies in Germany 2023 - BETTERTRUST
Score
9.80
best pr companies in Germany 2023 - BETTERTRUST
Company profile
Bettertrust is a French PR agency that specializes in digital communication, e-reputation, and crisis management. They offer strategic advice and operational support to help clients enhance their online visibility and manage their reputation. Their services include social media management, media relations, content creation, and influencer marketing.
top pr agencies in Germany 2023 - BETTERTRUST
Contact details
https://www.bettertrust.com
+49303406010
Address: Luisenstraße 40, D-10117 Berlin

#19 Laika Communications

best pr agencies in Germany 2023 - Laika Communicationsv
Score
9.79
best pr companies in Germany 2023 - Laika Communications
Company profile
Laika Berlin is a creative agency offering services in communication, design, and content. With a team of designers, writers, and strategists, they provide tailored solutions for their clients' marketing and communication needs. Their services include branding, website design, social media management, and digital marketing.
top pr agencies in Germany 2023 - Laika Communications
Contact details
https://www.laika.berlin
+493024045815
Address: Oranienburger Straße 27, 10117 Berlin

best pr agencies in Germany 2023 - FRAUWENK
Score
9.78
best pr companies in Germany 2023 - FRAUWENK
Company profile
FRAUWENK is a German public relations and communications agency that focuses on media relations, corporate and crisis communications, and influencer marketing. With offices in Berlin, Hamburg, and Munich, they work with clients across a variety of industries, including technology, healthcare, and consumer goods. Their approach emphasizes strategic planning and creative storytelling.
top pr agencies in Germany 2023 - FRAUWENK
Contact details
https://www.frauwenk.de
+4940329047380
Address: Conventstraße 8-10/Haus D, 22089 Hamburg

best pr agencies in Germany 2023 - Mashup
Score
9.77
best pr companies in Germany 2023 - Mashup
Company profile
Mashup Communications is a Berlin-based PR and marketing agency that offers a range of services such as media relations, social media marketing, influencer marketing, and event management. The agency has worked with clients from various industries, including technology, lifestyle, and consumer goods, and focuses on creating innovative and effective communication strategies.
top pr agencies in Germany 2023 - Mashup
Contact details
https://www.mashup-communications.de
+493083211975
Address: Schönhauser Allee 6-7, 10119 Berlin

#22 Adel & Link

best pr agencies in Germany 2023 - Adel & Link
Score
9.76
best pr companies in Germany 2023 - Adel & Link
Company profile
Adellink is a public relations agency in Berlin, Germany. They offer services such as media relations, corporate communications, content marketing, social media, and crisis management. With a focus on sustainability, they work with companies in the environmental, social, and governance (ESG) space as well as other industries.
top pr agencies in Germany 2023 - Adel & Link
Contact details
https://adellink.de
Address: Niddastraße 76, 60329 Frankfurt am Main

#23 Press Factory

best pr agencies in Germany 2023 - Press Factory
Score
9.75
best pr companies in Germany 2023 - Press Factory
Company profile
Press Factory is a German PR agency specializing in lifestyle, fashion, and beauty. The agency provides services like media relations, influencer marketing, events, and social media management. Their clients include international fashion and beauty brands, lifestyle companies, and luxury hotels. They are located in Munich and Berlin.
top pr agencies in Germany 2023 - Press Factory
Contact details
https://press-factory.de
+493076733900
Address: Anklamer Str. 38, 10115 Berlin, Germany

best pr agencies in Germany 2023 - Krauts PR
Score
9.74
best pr companies in Germany 2023 - Krauts PR
Company profile
Krauts is a PR and communication agency based in Berlin, Germany. They specialize in lifestyle, fashion, and beauty industries. Their services include media relations, influencer marketing, event management, and content creation. Krauts aims to create meaningful and engaging campaigns that resonate with their clients' target audience.
top pr agencies in Germany 2023 - Krauts PR
Contact details
https://www.krauts.de
+4989346966
Address: Johannisplatz 12, D-81667 Munich

best pr agencies in Germany 2023 - BISS PR
Score
9.73
best pr companies in Germany 2023 - BISS PR
Company profile
Biss PR is a German public relations agency that specializes in corporate and financial communications, crisis communication, and content marketing. Founded in 2004, the agency has offices in Berlin, Frankfurt, and Munich. They work with a variety of clients from different industries, including technology, healthcare, and finance.
top pr agencies in Germany 2023 - BISS PR
Contact details
https://biss-pr.de
+4930809333100
Address: Kronprinzendamm 20, 10711 Berlin

#26 BOLD Communication

best pr agencies in Germany 2023 - BOLD Communication
Score
9.72
best pr companies in Germany 2023 - BOLD Communication
Company profile
Bold is a Berlin-based communication agency offering integrated public relations and digital marketing services. With a focus on lifestyle, technology, and design sectors, Bold creates bespoke campaigns and strategies for national and international clients. Their services include media relations, social media management, event organization, and content creation.
top pr agencies in Germany 2023 - BOLD Communication
Contact details
https://www.boldberlin.com
+493020215770
Address: Torstraße 68-70, 10119 Berlin, Germany

best pr agencies in Germany 2023 - MC Group
Score
9.71
best pr companies in Germany 2023 - MC Group
Company profile
MC Group is a global public relations agency offering services in corporate communications, public affairs, crisis management, digital marketing, and event management. With 62 offices in over 32 countries, MC Group helps clients to build and protect their reputation, enhance their brand, and increase their global presence through strategic communication campaigns.
top pr agencies in Germany 2023 - MC Group
Contact details
https://www.mcgroup.com
+493065000500
Address: Wassergasse 3, 10179 Berlin, Germany

best pr agencies in Germany 2023 - Oseon
Score
9.70
best pr companies in Germany 2023 - Oseon
Company profile
Oseon is a strategic communications agency based in Paris and specializes in corporate and financial communications. They provide services such as media relations, crisis management, and content creation for clients in a range of industries. The agency aims to help clients enhance their reputations and achieve their business objectives through effective communication strategies.
top pr agencies in Germany 2023 - Oseon
Contact details
https://www.oseon.com
+4940228170010
Address: Große Bäckerstraße 2, 20095 Hamburg

best pr agencies in Germany 2023 - HBI PR
Score
9.69
best pr companies in Germany 2023 - HBI PR
Company profile
HBI Helga Bailey GmbH is a public relations and marketing communications agency based in Munich, Germany. With over 35 years of experience, the agency specializes in technology, industry, and energy sectors. Their services include media relations, social media management, event management, and content creation. HBI has a global network of partner agencies, allowing them to offer international communications solutions.
top pr agencies in Germany 2023 - HBI PR
Contact details
https://www.hbi.de
+49899938870
Address: Hermann-Weinhauser-Str. 73, D-81673 Munich

best pr agencies in Germany 2023 - KOOB
Score
9.68
best pr companies in Germany 2023 - KOOB
Company profile
KOOB is a public relations agency that specializes in brand communication, crisis management, and corporate social responsibility. The agency works with clients in various industries, including healthcare, lifestyle, and tech. KOOB creates tailor-made strategies and executes them through media relations, influencer marketing, and event management.
top pr agencies in Germany 2023 - KOOB
Contact details
https://www.koob-pr.com
+4920846960
Address: Solinger Straße 13, 45481 Munich an der Ruhr

How to Choose a PR Agency?

Looking for the best PR agencies in Germany? This piece will help you identify what important aspects to consider before making your choice.
PR – or Public Relations – is an important aspect of running your business or brand, as when done well, it can positively raise your company’s profile while ensuring that you reach the right audience. It is often confused with marketing and while it is a part of marketing, PR relates to unpaid activities, rather than paid for marketing campaigns. Some people are naturally born with the ability to persuade and sell, without having any real PR training but mostly, for a successful PR campaign you’d need to consider hiring one of the best PR agencies in Germany. When you’re paying for a service, you obviously want quality and a PR team who greatly understand your industry sector – but what else should you look for when choosing a PR agency to promote your business or brand? Read on for our top tips.

What Are Your Objectives and Goals?

Before you dive in looking for the best PR agencies in Germany, set your objectives because without knowing what it is you want to achieve, you won’t know what you’re looking for! Start by pinpointing what it is you want your PR agency to do for you. Of course, you want them to get your brand in front of the right people, but what else do you want? Greater sales? A bigger slice of social media? Do you want to run a PR campaign to draw in the press, so they write positively about your brand? Perhaps you want to navigate negative information that’s online or offline? Define your objectives before you begin your search for the best PR companies in Germany. Bear in mind that any objective or goal you set should be specific, measurable, attainable and time-bound.

What Type of PR Agency Do You Need?

Once you’ve set your goals and objectives, think about the type of PR agency that’s right for you because many are specific to certain industry sectors. If you’re in fashion, for example, you’ll want a fashion PR team, if you’re in fitness, then choose one with relevant fitness experience and so on. There are also PR agencies that specialize in social media and those that deal with local news such as radio and newspapers – do some research and come up with a shortlist of approximately three best PR agencies in Germany that you think could be a good fit. If you speak to them and decide they’re not the right fit, go back and draw up a second shortlist.

Know Your Budget

Before you get on the phone, organise a Zoom or even send an email it’s important to set your budget. How much do you want to spend on PR? Do you also want to run marketing alongside your PR? If so, what are you allocating for that too? What can you realistically afford? Do you want to pay monthly or for a one-off PR exercise? If you don’t want to spend a vast sum of money, you might have to make some compromises, whether it’s on the size of agency you want or perhaps you might be able to find a freelancer to help you on an ad hoc basis. There are lots of routes you could explore if you can’t afford one of the best PR companies in Germany.

Do You Have any In-House Experience?

It might be worth exploring if anyone in your existing team could take on your business’ PR – especially if you have a tight budget. Perhaps you already have a person working for you who’s great with their own social media? If there’s no one in your team who can take on the role, then your PR agency of choice should have relevant experience to what it is you want to do. Ask to see examples of what they’ve done before, if they’re genuinely one of the best PR companies in Germany, they’ll have plenty to show you. If you want podcasts, social media, news articles, blogging etc. then check they can do that and that it’s in your niche area. See tangible examples of how their PR campaigns have worked for their existing clients. If they can’t show you anything, don’t use them!

Check Qualifications and Credentials

When you’ve got your final two or three best PR agencies in Germany to choose from, go through their qualifications and credentials, especially if you’re struggling to make your final selection. Do the team members have relevant qualifications like degrees in PR, journalism, media, marketing or similar? Where else have they worked? How long have they worked in PR? What relationships do they have with local and national journalists? You’re looking for extensive knowledge so these are all the questions you need to ask, and one other essential question is how they navigate their clients through problematic scenarios. For example, negative press. A quality PR agency in Germany will be able to reverse negativity and spin a story! Ask to see examples.

What’s Their Communication Like?

Public Relations is about communication so if you feel you’re struggling to communicate with any of your shortlisted best PR companies in Germany, they won’t be right for you! A PR agency should have exemplary written and verbal skills and remember, they’re working on your behalf, so they’ll be representing you. It’s essential that you are satisfied with their communication, especially if they’re taking on your social media, blogging, interviews, podcasts, videos, news and more.

Do They Understand Your Business?

We’ve already mentioned that it’s best to choose a PR agency with relevant industry experience. Make sure your final selection does know your business area and has the right connections too. It will be their job to build your brand and get you noticed. Ask to see examples of what they’ve done in your industry, whether it’s events, journalism, press releases, social media, articles and anything else relevant.

Are They Digitally Capable?

Today, the business world thrives in a completely digital environment and that’s only going to get bigger. Does your PR agency have the right digital capabilities to respond to help you succeed? Ask for examples, such as SEO (search engine optimization), link-building, online presence, content generation, websites, social media and more. For the best PR companies in Germany that specialize in social media, look at the accounts they manage, check the engagement, request to see their analytical reports because there’s nothing better than genuine proof!

Finally, before you make your decision and when you’ve negotiated a budget that suits you, ask your shortlisted best PR agencies in Germany to create an example plan for your business over a period of 3 months. The plan should show what they propose to do for you plus the goals attached to each activity. For example, it might be to grow your followers on your social media channels, or to expose your brand to the press through interesting articles. It could be you want to run an event, either on a local, national or even international level. What is it that they propose and are you excited to work with them? If you feel that they’re a great fit – then you should instinctively know they’re right for you. If in doubt, look again.

Best PR agencies ratings by country

*14 additional factors that generate 25% of agencies' ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Germany (Berlin)
  • the number of brand mentions in Google Germany (Berlin)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist, and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year