30BEST.NET - RATING AGENCY
AUSTRALIA JANUARY, 2023

The Best PR Agencies in AUSTRALIA 2023

This rating was updated on:
1st of January 2023
Understanding the world of pr is not an easy task for most top managers and company owners, especially those who are at the very beginning of a digital business transformation. Everyone is looking for a reliable and professional pr agency to address their Google visibility challenges. Choosing the right pr company is critical to your business's future – the wrong choice will almost always lead to a loss of marketing budgets and even a loss of trust to your brand.

This rating of best pr agencies in Australia is primarily based on feedback from owners, top executives and marketing directors of Forbes Global 2000 private companies that have branches in Sydney, Melbourne, Brisbane, Perth and Canberra. Such feedbacks generate 75% of the agency's score, and another 14 indicators* generate the remaining 25%.
  • best pr agencies in Australia 2023 - Good Talent
    Score
    9.96
  • best pr companies in Australia 2023 - Good Talent
    Company profile
    A specialist PR agency gives your organisation exposure in mainstream media publications you wouldn’t have access to otherwise. From online to traditional media, we help Australian industry leaders engage the public with secure, effective, on-brand media coverage to create maximum visibility and cultural impact.
  • top pr agencies in Australia 2023 - Good Talent
    Contact details
    https://goodtalent.com.au
    1300258995
    Address: 120 Spencer St. Melbourne VIC 3000, Australia

#2 The Buzz Group

  • best pr agencies in Australia 2023 - The Buzz Group
    Score
    9.95
  • best pr companies in Australia 2023 - The Buzz Group
    Company profile
    We connect all the elements needed to amplify your brand in Australia and around the world, across Public Relations, Social Media & Celebrity Talent. With global resources in travel, food & beverage, health, lifestyle, business & entertainment, we have everything you need for us to shape a dynamic campaign just for you.
  • top pr agencies in Australia 2023 - The Buzz Group
    Contact details
    https://www.buzzgroup.com.au
    +61292473406
    Address: Level 8/20 Hunter St, Sydney NSW 2000, Australia

  • best pr agencies in Australia 2023 - MediaCast
    Score
    9.94
  • best pr companies in Australia 2023 - MediaCast
    Company profile
    MediaCast is one of the fastest growing PR agencies in Australia. Our team are experienced in delivering insightful storytelling for B2B, B2C and NFP organisations, ensuring a cohesive and holistic experience, resulting in a return client rate of over 70%. We believe in making PR simple, we don't believe in the fluff.
  • top pr agencies in Australia 2023 - MediaCast
    Contact details
    https://www.mediacast.com.au
    +61731603370
    Address: 107 Miles Platting Rd, Eight Mile Plains QLD 4113, Australia

#4 Wings Public Relations

  • best pr agencies in Australia 2023 - Wings Public Relations
    Score
    9.93
  • best pr companies in Australia 2023 - Wings Public Relations
    Company profile
    Wings Public Relations designs and implements best-practice communication strategies and public relations campaigns that achieve the results you need. We offer strategic and tactical communication consultancy services to significant private sector and Government organisations with a specialist team working on Defence Industry, Education, Technology, Tourism and Space clients.
  • top pr agencies in Australia 2023 - Wings Public Relations
    Contact details
    https://www.wingspr.com.au
    0422504540
    Address: Grice Ave, Paradise Point QLD 4216, Australia

#9 Taurus Marketing

  • best pr agencies in Australia 2023 - Taurus Marketing
    Score
    9.92
  • best pr companies in Australia 2023 - Taurus Marketing
    Company profile
    Taurus is one of Australia’s most respected, privately owned, integrated Marketing and PR agencies. We specialise in Owner Founder entrepreneurs or brands that want to grow including global ASX listed companies. From our sweet spot in Tech, we have evolved through extensive experience to service a broad cross section of brands and leaders.
  • top pr agencies in Australia 2023 - Taurus Marketing
    Contact details
    https://taurusmarketing.com.au
    +610294154528
    Address: Level 22 Tower 3/300 Barangaroo Ave, Barangaroo NSW 2000, Australia

  • best pr agencies in Australia 2023 - WMC PR
    Score
    9.91
  • best pr companies in Australia 2023 - WMC PR
    Company profile
    We’re a Leading Melbourne PR Agency with more than 20 years experience, the WMC Public Relations team can build your brand and help grow your business through creative PR and publicity marketing programs that deliver results, whether your needs are medium to long term or have a one-off project.
  • top pr agencies in Australia 2023 - WMC PR
    Contact details
    https://wmcpr.com.au

    0421364665

    Address: 5A Hartnett Cl, Mulgrave VIC 3170, Australia


#7 Agent99 PR

  • best pr agencies in Australia 2023 - Agent99 PR
    Score
    9.90
  • best pr companies in Australia 2023 - Agent99 PR
    Company profile
    Since opening our doors in 2007, we have taken position as a leading creative communications agency. Trusted by some of Australia’s most loved brands, we pride ourselves on working through client missions with integrated PR, social and digital solutions. When passion and persistence come together, results happen.
  • top pr agencies in Australia 2023 - Agent99 PR
    Contact details
    https://agent99pr.com
    0297790999

    Address: 14/13-29 Nichols St, Surry Hills NSW 2010, Australia


#8 Believe Advertising

  • best pr agencies in Australia 2023 - Believe Advertising
    Score
    9.89
  • best pr companies in Australia 2023 - Believe Advertising
    Company profile
    Believe Advertising is a seasoned PR & Advertising agency in Sydney, Australia, that's committed to delivering optimum results for your brand. From entrepreneurs, beauty, fashion, to international luxury brands, and Stock Exchange listed companies, we've helped hundreds of international companies over the years secure global media coverage.
  • top pr agencies in Australia 2023 - Believe Advertising
    Contact details
    https://believeadvertising.com
    0293880033
    Address: 303/9 Bronte Rd, Bondi Junction NSW 2022, Australia

  • best pr agencies in Australia 2023 - raraPR
    Score
    9.88
  • best pr companies in Australia 2023 - raraPR
    Company profile
    raraPR is a boutique creative PR, digital marketing and branding agency in Melbourne, Australia. We exist to cultivate businesses doing good for the world. Through sustainable PR, valuable social media content, and thoughtful brand strategy we share stories and elevate brands. We consult and coach. Style. Sustainability, Substance.
  • top pr agencies in Australia 2023 - raraPR
    Contact details

  • best pr agencies in Australia 2023 - Croft PR
    Score
    9.87
  • best pr companies in Australia 2023 - Croft PR
    Company profile
    We're one of Brisbane’s leading PR boutique agencies, creating stellar brand and marketing communication strategies for some of the best brands in Australia. We specialise in media relations, content creation, social media marketing, digital marketing and issues and crisis management. We can’t wait to help you thrive in business with purpose-driven PR!
  • top pr agencies in Australia 2023 - Croft PR
    Contact details
    https://www.croftpr.com
    Address: 52 Prospect St, Fortitude Valley QLD 4006, Australia

  • best pr agencies in Australia 2023 - WordStorm PR
    Score
    9.86
  • best pr companies in Australia 2023 - WordStorm PR
    Company profile
    WordStorm PR is a boutique public relations agency in Sydney. Our clients are passionate business owners, thought leaders, problem solvers, savvy marketers and not-for profits. They represent lifestyle products, parenting, beauty and travel brands; they’re in real estate, tech, health and wellbeing; and they’re not-for-profits passionate about getting the word out.
  • top pr agencies in Australia 2023 - WordStorm PR
    Contact details
    https://www.wordstormpr.com.au
    0282723200
    Address: 4/63 Foveaux St, Surry Hills NSW 2010, Australia

  • best pr agencies in Australia 2023 - Straight Up PR
    Score
    9.85
  • best pr companies in Australia 2023 - Straight Up PR
    Company profile
    We are straight talking & passionate people who always deliver the results that matter most to our clients. We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success.
  • top pr agencies in Australia 2023 - Straight Up PR
    Contact details
    https://www.straightuppr.com.au
    +61409348250
    Address: 5 E Esplanade, Manly NSW 2095, Australia

  • best pr agencies in Australia 2023 - Piccolo PR
    Score
    9.84
  • best pr companies in Australia 2023 - Piccolo PR
    Company profile
    Our end-to-end PR and strategic communications service is designed to meet your unique needs and brand profile. From editorial, lead generation and influencer outreach to brand activation, event-hosting and partnerships, Piccolo PR positions your brand in a way that’s imaginative, meaningful and credible.
  • top pr agencies in Australia 2023 - Piccolo PR
    Contact details
    https://www.piccolopr.com.au
    0415423832
    Address: 10-20 Gwynne St, Cremorne VIC 3121, Australia

#14 Elevate Communication

  • best pr agencies in Australia 2023 - Elevate Communication
    Score
    9.83
  • best pr companies in Australia 2023 - Elevate Communication
    Company profile
    We’re a team of PR agency veterans dedicated to capturing mind and market share for the leading brands we represent. We have a keen understanding of the corporate, consumer, technology and sports markets derived from extensive, real-world experience designing and implementing communications programs for both emerging and established companies.
  • top pr agencies in Australia 2023 - Elevate Communication
    Contact details
    https://www.elevatecom.com.au
    +61731803666
    Address: 4/13 Manilla Street, East Brisbane 4169

#15 The Atticism

  • best pr agencies in Australia 2023 - The Atticism
    Score
    9.82
  • best pr companies in Australia 2023 - The Atticism
    Company profile
    The Atticism is a full service, boutique PR and brand development agency that was founded in Sydney in 2012. Our team specialise in the hospitality, technology and urban lifestyle sectors. The Atticism has become the ‘go to’ agency for those looking to break free from traditional PR methods.
  • top pr agencies in Australia 2023 - The Atticism
    Contact details
    https://theatticism.com/au
    +61291382185
    Address: Suite 202/197 Young St, Waterloo NSW 2017, Australia

  • best pr agencies in Australia 2023 - Third Hemisphere
    Score
    9.81
  • best pr companies in Australia 2023 - Third Hemisphere
    Company profile
    Third Hemisphere is a PR agency for innovators and leaders who are breaking new ground, and changing the world for the better. We specialise in showcasing the Australian technology, finance, investment, and innovation ecosystem in tier-1 news media. This covers everything from fintech to deep tech, sustainability, energy, investment funds, and the broader capital markets.
  • top pr agencies in Australia 2023 - Third Hemisphere
    Contact details
    https://www.thirdhemisphere.com.au
    1300317589
    Address: 36 Osborne Rd, Manly NSW 2095

  • best pr agencies in Australia 2023 - Keep Left
    Score
    9.80
  • best pr companies in Australia 2023 - Keep Left
    Company profile
    We’ve got specialist experience in finance, tech, property, sustainability, social change, public sector and consumer engagement, and we work on programs that do more than just media. Our focus on results even inspired us to create a new digital evaluation tool that reports on quality of our work and how well we’re solving real business objectives.
  • top pr agencies in Australia 2023 - Keep Left
    Contact details
    https://keepleft.com.au
    +61392687800
    Address: 125 Ferrars St, Southbank VIC 3006, Australia

  • best pr agencies in Australia 2023 - FORWARD
    Score
    9.79
  • best pr companies in Australia 2023 - FORWARD
    Company profile
    The Forward Agency specializes in creating, executing and managing marketing campaigns that connect. Since our inception in 2004, Forward has conducted hundreds of regional and national campaigns with speed and agility, always accountable for reaching your goal - connecting you to your target audience.
  • top pr agencies in Australia 2023 - FORWARD
    Contact details
    https://forward.agency
    +63160535179
    Address: 2/249 Pitt St, Sydney NSW 2000, Australia

  • best pr agencies in Australia 2023 - Think HQ
    Score
    9.78
  • best pr companies in Australia 2023 - Think HQ
    Company profile
    Since 2010 we’ve grown from a public relations company into an integrated communications agency, working solely on projects that drive social good. Now, whether it’s advertising, public relations, strategy, content, social media, diverse communications, events, digital presence or capacity building – we can do it all, and we do it ourselves.
  • top pr agencies in Australia 2023 - Think HQ
    Contact details
    https://think-hq.com.au
    0396820259
    Address: 16/20 Thistlethwaite St, South Melbourne VIC 3205, Australia

  • best pr agencies in Australia 2023 - Adoni Media
    Score
    9.77
  • best pr companies in Australia 2023 - Adoni Media
    Company profile
    Adoni’s team works daily as trusted advisors developing PR strategies, brand stories, and managing reactive issues and crisis media. Adoni proudly services Fortune 500’s, ASX-listed companies, public and private enterprise, government agencies, and not-for-profits across sectors including healthcare, resources, finance, law, technology, aged care, the arts, and some of Australia’s most recognised charities.
  • top pr agencies in Australia 2023 - Adoni Media
    Contact details
    https://www.adonimedia.com.au
    +61292169074
    Address: Chifley, Tower Level 29/2 Chifley Square, Sydney NSW 2000, Australia

  • best pr agencies in Australia 2023 - Phillips Group
    Score
    9.76
  • best pr companies in Australia 2023 - Phillips Group
    Company profile
    Phillips Group is experienced in working across consumer goods and services and trade marketing activities. Our approach is data-driven and focuses on identifying consumer insights and developing a strategy with the right channels to create a strong brand-consumer relationship. At Phillips Group we think differently, strategically and deliver results.
  • top pr agencies in Australia 2023 - Phillips Group
    Contact details
    https://www.phillipsgroup.com.au
    +61732305000
    Address: Level 3/201 Charlotte Street, Brisbane QLD 4000

#22 Neon Black

  • best pr agencies in Australia 2023 - Neon Black
    Score
    9.75
  • best pr companies in Australia 2023 - Neon Black
    Company profile
    Some of our clients call us their PR Agency, others their communications strategists, affiliate marketing agency, social content creators and community managers. We understand that every brand, product and person has a story. We listen to yours and help you strategically communicate it to reach your audience, meet your objectives and make an impact.
  • top pr agencies in Australia 2023 - Neon Black
    Contact details
    https://www.neon.black
    0295397862
    Address: Suite 5, 13-29 Nichols Street, Surry Hills NSW 2010

#23 BlueChip Communication

  • best pr agencies in Australia 2023 - BlueChip Communication
    Score
    9.74
  • best pr companies in Australia 2023 - BlueChip Communication
    Company profile
    We're known for integrating strategy, communication, PR, marketing and digital to help financial services clients. We help you lead, with marketing and PR that solves problems and creates opportunities. Our work works best when we understand your purpose, values and how you deliver value to those you serve.
  • top pr agencies in Australia 2023 - BlueChip Communication
    Contact details
    https://www.bluechipcommunication.com.au
    0295397862
    Address: Suite 5, 13-29 Nichols Street, Surry Hills NSW 2010

#24 Pure Public Relations

  • best pr agencies in Australia 2023 - Pure Public Relations
    Score
    9.73
  • best pr companies in Australia 2023 - Pure Public Relations
    Company profile
    Pure Public Relations offers public relations to small and medium-sized businesses, charities and not-for-profits that don't put limitations on their potential - because we don't. All organisations need people to know, like and trust them. Pure Public Relations does all three, and can create a preference for your organisation.
  • top pr agencies in Australia 2023 - Pure Public Relations
    Contact details
    https://purepublicrelations.com.au
    0296883325
    Address: Suite 1802/45 Clarence St, Sydney NSW 2000

  • best pr agencies in Australia 2023 - Sefiani
    Score
    9.72
  • best pr companies in Australia 2023 - Sefiani
    Company profile
    Sefiani is a leading Australian communications agency that has built, enhanced and protected corporate and brand reputations over two decades. Our people are agents of change, positively influencing the way organisations and brands are positioned and perceived. We do this through communication that matters, at times that matter, in the channels that matter.
  • top pr agencies in Australia 2023 - Sefiani
    Contact details
    https://www.sefiani.com.au
    +61289200700
    Address: Level 2/68 York Street, Sydney NSW 2000, Australia

  • best pr agencies in Australia 2023 - Ogilvy PR
    Score
    9.71
  • best pr companies in Australia 2023 - Ogilvy PR
    Company profile
    We are a global creative communications agency. We build brands, protect reputations and gain influence with memorable stories informed by data and fuelled by technology. Our agency has specialist brands for business and technology, consumer brand, public affairs and health communications. This is how we'll make your story matter.
  • top pr agencies in Australia 2023 - Ogilvy PR
    Contact details
    https://www.ogilvypr.com.au
    0282813200
    Address: The Bond 30 Hickson Road, Millers Point NSW 2000

#27 Portobello PR

  • best pr agencies in Australia 2023 - Portobello PR
    Score
    9.70
  • best pr companies in Australia 2023 - Portobello PR
    Company profile
    Portobello PR is a multi-platform agency that works long term with clients to strategically build and grow their brand, audience and market share. Portobello create new ways of reaching the clients audience, leaning on our extensive relationships and network that we have built over decades of working across a number of industries.
  • top pr agencies in Australia 2023 - Portobello PR
    Contact details
    https://portobellopr.com.au
    0293807326
    Address: Suite 2/246 Oxford St, Paddington NSW 2021, Australia

#28 Evil Twin PR

  • best pr agencies in Australia 2023 - Evil Twin PR
    Score
    9.69
  • best pr companies in Australia 2023 - Evil Twin PR
    Company profile
    We provide PR that is creative and engaging, but that still makes business smarts and achieves the results that our clients are looking for. From traditional media relations to brand positioning, and from marketing and events advice to social media strategy and blogger engagement, the team of Twins is always ready to assist.
  • top pr agencies in Australia 2023 - Evil Twin PR
    Contact details
    https://eviltwinpr.com.au
    0421353339
    Address: PO Box 943, Darlinghurst NSW 1300

  • best pr agencies in Australia 2023 - Flourish
    Score
    9.68
  • best pr companies in Australia 2023 - Flourish
    Company profile
    We work across a diverse range of industries including entertainment, technology, travel, corporate, lifestyle, sport, not for profit and health. We are setting the new standard of what a business can expect from their communications team. We create buzz, engagement and awareness for your brand, product, or business.
  • top pr agencies in Australia 2023 - Flourish
    Contact details
    https://www.flourishpr.com
    +61390928437
    Address: Warehouse 2/28 Down St, Collingwood VIC 3066, Australia

#30 Polkadot Communications

  • best pr agencies in Australia 2023 - Polkadot Communications
    Score
    9.67
  • best pr companies in Australia 2023 - Polkadot Communications
    Company profile
    Polkadot Communications is an independent communications agency with a global and Australian client portfolio that seek clever strategies to tell their story, target audiences, deliver business impact and increase brand awareness. Our team are specialists in media relations, influencer campaigns, content creation and community management, events and sampling, and corporate and stakeholder management.
  • top pr agencies in Australia 2023 - Polkadot Communications
    Contact details
    https://www.polkadotcommunications.com.au
    +61282790665
    Address: PO BOX 60, Rose Bay NSW 2029, Australia

How to Choose a PR Agency?

Looking for the best PR agencies in Australia? This piece will help you identify what important aspects to consider before making your choice.
PR – or Public Relations – is an important aspect of running your business or brand, as when done well, it can positively raise your company’s profile while ensuring that you reach the right audience. It is often confused with marketing and while it is a part of marketing, PR relates to unpaid activities, rather than paid for marketing campaigns. Some people are naturally born with the ability to persuade and sell, without having any real PR training but mostly, for a successful PR campaign you’d need to consider hiring one of the best PR agencies in Australia. When you’re paying for a service, you obviously want quality and a PR team who greatly understand your industry sector – but what else should you look for when choosing a PR agency to promote your business or brand? Read on for our top tips.

What Are Your Objectives and Goals?

Before you dive in looking for the best PR agencies in Australia, set your objectives because without knowing what it is you want to achieve, you won’t know what you’re looking for! Start by pinpointing what it is you want your PR agency to do for you. Of course, you want them to get your brand in front of the right people, but what else do you want? Greater sales? A bigger slice of social media? Do you want to run a PR campaign to draw in the press, so they write positively about your brand? Perhaps you want to navigate negative information that’s online or offline? Define your objectives before you begin your search for the best PR companies in Australia. Bear in mind that any objective or goal you set should be specific, measurable, attainable and time-bound.

What Type of PR Agency Do You Need?

Once you’ve set your goals and objectives, think about the type of PR agency that’s right for you because many are specific to certain industry sectors. If you’re in fashion, for example, you’ll want a fashion PR team, if you’re in fitness, then choose one with relevant fitness experience and so on. There are also PR agencies that specialize in social media and those that deal with local news such as radio and newspapers – do some research and come up with a shortlist of approximately three best PR agencies in Australia that you think could be a good fit. If you speak to them and decide they’re not the right fit, go back and draw up a second shortlist.

Know Your Budget

Before you get on the phone, organise a Zoom or even send an email it’s important to set your budget. How much do you want to spend on PR? Do you also want to run marketing alongside your PR? If so, what are you allocating for that too? What can you realistically afford? Do you want to pay monthly or for a one-off PR exercise? If you don’t want to spend a vast sum of money, you might have to make some compromises, whether it’s on the size of agency you want or perhaps you might be able to find a freelancer to help you on an ad hoc basis. There are lots of routes you could explore if you can’t afford one of the best PR companies in Australia.

Do You Have any In-House Experience?

It might be worth exploring if anyone in your existing team could take on your business’ PR – especially if you have a tight budget. Perhaps you already have a person working for you who’s great with their own social media? If there’s no one in your team who can take on the role, then your PR agency of choice should have relevant experience to what it is you want to do. Ask to see examples of what they’ve done before, if they’re genuinely one of the best PR companies in Australia, they’ll have plenty to show you. If you want podcasts, social media, news articles, blogging etc. then check they can do that and that it’s in your niche area. See tangible examples of how their PR campaigns have worked for their existing clients. If they can’t show you anything, don’t use them!

Check Qualifications and Credentials

When you’ve got your final two or three best PR agencies in Australia to choose from, go through their qualifications and credentials, especially if you’re struggling to make your final selection. Do the team members have relevant qualifications like degrees in PR, journalism, media, marketing or similar? Where else have they worked? How long have they worked in PR? What relationships do they have with local and national journalists? You’re looking for extensive knowledge so these are all the questions you need to ask, and one other essential question is how they navigate their clients through problematic scenarios. For example, negative press. A quality PR agency in Australia will be able to reverse negativity and spin a story! Ask to see examples.

What’s Their Communication Like?

Public Relations is about communication so if you feel you’re struggling to communicate with any of your shortlisted best PR companies in Australia, they won’t be right for you! A PR agency should have exemplary written and verbal skills and remember, they’re working on your behalf, so they’ll be representing you. It’s essential that you are satisfied with their communication, especially if they’re taking on your social media, blogging, interviews, podcasts, videos, news and more.

Do They Understand Your Business?

We’ve already mentioned that it’s best to choose a PR agency with relevant industry experience. Make sure your final selection does know your business area and has the right connections too. It will be their job to build your brand and get you noticed. Ask to see examples of what they’ve done in your industry, whether it’s events, journalism, press releases, social media, articles and anything else relevant.

Are They Digitally Capable?

Today, the business world thrives in a completely digital environment and that’s only going to get bigger. Does your PR agency have the right digital capabilities to respond to help you succeed? Ask for examples, such as SEO (search engine optimization), link-building, online presence, content generation, websites, social media and more. For the best PR companies in Australia that specialize in social media, look at the accounts they manage, check the engagement, request to see their analytical reports because there’s nothing better than genuine proof!

Finally, before you make your decision and when you’ve negotiated a budget that suits you, ask your shortlisted best PR agencies in Australia to create an example plan for your business over a period of 3 months. The plan should show what they propose to do for you plus the goals attached to each activity. For example, it might be to grow your followers on your social media channels, or to expose your brand to the press through interesting articles. It could be you want to run an event, either on a local, national or even international level. What is it that they propose and are you excited to work with them? If you feel that they’re a great fit – then you should instinctively know they’re right for you. If in doubt, look again.

Best PR agencies ratings by country

*14 additional factors that generate 25% of agencies ratings:
  • internal SEO optimization
  • DR domain
  • average DR of referring domains
  • positions of the agency in Google Australia (Canberra)
  • the number of brand mentions in Google Australia (Canberra)
  • availability of pages on social networks
  • ER of social media pages
  • presence on Clutch
  • Clutch, Trustpilot, Sortlist and other platforms' reviews
  • partnership with Google
  • number of digital marketing awards
  • number of years in the market
  • number of employees
  • number and quality of cases in the last year