While all of the above is vitally important when choosing your SEO agency in Canada, you also need to have a list of questions ready. Here's what you should be asking:
- What Are Your SEO Services? This is important because SEO involves so many different elements. It's link-building, blogging, guest posts on articles, content writing, digital marketing and much more too. Some agencies might well be one of the best SEO agencies in Canada, but just specialise in one or two techniques, others offer all. Make sure you're getting the right agency for what you want, for example, if you want content, is your agency an expert in content marketing SEO? Another good tip is to think about your SEO down the line – so if you might want a selection of SEO techniques. You don't want to change providers in the middle of your project so find one that does everything you think you'll need going forwards.
- How Long Have You Worked In The Field of SEO? As Search Engine Optimization is complex, it's easy for those who aren't experts to offer their services when they know very little about the technical side! Look for an SEO partner who's been in the field for a while and check they're telling the truth. You want an agency backed by experience, expertise and reputation. Avoid start-ups with little experience. The other bonus is that an established agency will more than likely have worked in your industry, so they'll understand what you're looking for and already know about any challenges.
- When Will You Receive SEO Reports And What Will They Include? Following on from our point above, you want an agency that will send you regular reports and you'll also need to know what will be in those reports. Expect monthly reports but you could ask for weekly or bi-weekly reporting, especially at the beginning of your collaboration. If your SEO company is unwilling to support your request, they won't be flexible and that should raise a red flag as to their calibre. You're looking for premium, a company that doesn't want to go the extra mile will never be one of the best SEO agencies in Canada.
- Does The Company Outsource Its SEO Work? Beware of agencies who outsource. You want an in-house team because otherwise, while you think you've employed an SEO company to take on your project, you'll end up with someone you've never spoken to undertaking it instead. Get what you've paid for! Choose one of the best SEO companies in Canada with the resource to do your project themselves as agreed.
So as you can see, there's a lot to think about when looking for the best SEO agencies in Canada, but the key pointers are to use an established, reputable company who will provide regular reports and show you where they will make a difference. While there's never a 100% guarantee, you should feel extremely confident that they will deliver what you want and what they promise.